SIMPLE Skincare - Consumer Insights

Simple built a strong community of 1000 everyday consumers across the UK and
USA. For 6 weeks, they shared 21 briefs with the community on kindness and social
purpose. This strategy received 7000 responses, ranging from insights to ideas,
some of the insights include;

1. My skin is not perfect, I have acne and I struggle with finding products that
are kind to my skin, without any harsh products that may make the acne
worse. I want to feel beautiful in my skin without having to conform to
society’s standard of beauty.
2. I’m a busy mom, and sometimes I forget to stop by at the supermarket to
pick up groceries and skincare products for my family. My children end up
using my soap and lotion and I'm usually worried about how they may
react to it. Is it safe for them to use?

Category Insights
1. The growth of skincare brands offering products that help people look
young
2. An increasing market for products that are not only gentle on the skin, but
on the environment, too. People are becoming aware of the adverse effects
chemicals have on the skin.
3. Increase in the demand for products that protect you from sun exposure.
4. Tube packaging dominating the market as it is more convenient to use,
handle and are recyclable