Chapter 1

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CHAPTER 1

EXECUTIVE SUMMARY

COMPANY BACKGROUND

A recently founded company named CookieCup Co. sells an item called an edible cup. It was
founded in 2023, and it is situated in Cabantian, Davao City. We can all agree that coffee cups are one of
the necessities for our daily cup of joe, but how about we give it a little twist? Imagine drinking our daily
coffee from an edible cup that tastes like a cookie. In order to inspire and motivate our personnel to
perform their jobs successfully and to meet our firm's objectives, our company strives to provide a fair
and comfortable work environment. To assist us provide better services and a higher-quality product,
we'll be open to thoughts and ideas.

VISION

CookieCup Co. envisions to be a well-known successful, environment-friendly company in the


year 2024.

MISSION

CookieCup provides a different, delicious way to snack and even contribute to saving the
environment! Made with wheat and dough, you can enjoy your morning coffee while you take a bite on
the cup itself. Other than enjoying yourself, you can also help save the environment just by eating -
helping lessen the trash we generate everyday with our daily coffee cups.

PRODUCT DESCRIPTION

Our cups are made from locally sourced wheat and. They include a lot of fiber and vitamin B,
plus they are entirely vegan. The coffee's flavor won't be impacted by the use of edible cups. The edible
coffee cups are pleasant and wholesome since they are manufactured with all-natural, premium
ingredients. The edible cups are completely healthy for you and the environment because they don't
include any preservatives or artificial flavors. Moreover, our cups have an eight-hour maximum lifespan.
Even with the heated liquid, they won't simply break or spill. They are made to maintain their shape.

TARGET MARKET

Coffee cups are widely known to all coffee lovers out there! Our target market is the whole
coffee enthusiast demographic raging in and between 18 to 50 years old in Davao City. Specific target
audience include: locals, students, employees, and health enthusiasts.

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