Unit 57 – Business Intelligence

2.2 Business Process Model II

1
Learning Outcomes

▪ By the end of this unit students will be able to:

• LO1 - Discuss business processes and the mechanisms used to
support business decision making
• LO2 - Compare the tools and technologies associated with
business intelligence functionality
• LO3 - Demonstrate the use of business intelligence tools and
technologies
• LO4 - Discuss the impact of business intelligence tools and
technologies for effective decision-making purposes and the
legal/regulatory context in which they are used.

2
Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Discuss business processes and the mechanisms
used to support business decision making
D1 Evaluate the benefits
P1 Examine, using M1 Differentiate between and drawbacks of using
examples, the terms unstructured and semi- application software as a
‘Business Process’ and structured data in an mechanism for business
‘Supporting Processes’. organization. processing.

3
Content

▪ 2.2.4 Unstructured, Structured and Semi-Structured Data

▪ 2.2.5 Business Process Model

4
2.2.4 Unstructured, Structured and Semi-
Structured Data
Big Data, data science and business analytics and processes
work with structured and unstructured data. But SMART business
occurs when we combine existing data sets with unstructured or
semi-structured data from both internal and external sources.

5
Structured Data

▪ Structured data provides most of our current business insights but

is often considered ‘old hat’ and a bit dull – especially in
comparison to its rock star cousin, unstructured data – it is easy
to ignore structured data.
▪ Generated during the business operations and often stored in the
internal operational databases or in the historical data storages.

6
Structured Data

▪ Structured data represent around 5% -10% organization

data
▪ Examples
▪ Point of sales data
▪ Financial data
▪ Customer data

7
Semi-structured Data

▪ The data not organized in to predetermined data

structure or data model but still easier to analyze and
organize in to predetermined data structure or a data
model.
▪ Required additional processes to manage these data.
▪ Often stored in file systems ,legacy systems or as an
encoded objects

8
Semi-structured Data

▪ Semi structured data represent around 5% -10% organization

data
▪ Examples
▪ CSV file, Excel files or any type of flat data files
▪ Data stored in FoxPro ,paradox or DBASE databases
▪ XML,JSON object files

9
Unstructured Data

▪ The data that doesn't fit in to organization’s data

structures or data models/databases.
▪ Required specialized processes and resources to
manage these type of data
▪ Stored within e-mail messages, word processing
documents, videos, photos, audio files, presentations,
web pages and logs.

10
Unstructured Data

▪ Can be generated because of human actions or generated by

machines or computer systems
▪ Unstructured data represent around 80% of organization data.
▪ Examples
▪ Social media data
▪ Text documents
▪ Mobile usage data
▪ Security, surveillance, and traffic video and images.
▪ Sensory data.

11
2.2.5 Business Process Model

▪ A business process model, is the analytical

representation of a business process that lets you
improve your current processes.
▪ It typically shows events, actions and links or
connection points, in the sequence from end to end.
Broadly the term 'business' in Business Process
Model/Modeling/modeling is interchangeable with
'organization'

12
 2.2.5 Business Process Model
Actions involved in processing a customer order from an internet-based mail order
company.
▪ Starting with a customer placing an order (the customer need)
▪ Send IT-based information to the warehouse
▪ Stock picking
▪ Packing and recording
▪ Sending the appropriate IT-based information to the distribution hub
▪ Sending IT-based information to the accounts department
▪ Generation of an invoice
▪ Allocation and organization of shipment for the vehicle drivers
▪ Delivery of the item and invoicing (the customer need fulfilled).

13
Advantages of BPM

▪ Increase the value for the customer

▪ Reduces the cost of the company
▪ Increase competitive advantage
▪ Better employee morale and retention

14
THANK YOU

15