A

PROJECT
ON
ASTUDY ON UNIT LINKED - INSURANCE PLANS (ULIPS) IN SBI
BY

NAME OF THE STUDENT HALL TICKET NO

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066

This project Report submitted in partial fulfillment of the

requirement for the award of the degree of “B.COM (CA)”

M.V.SGOVT.ARTS&SCIENCECOLLE
GE (A)
Christianpally, mahabubnagar-509001, T.S–2022-2023
(Affiliated to Palamuru University)
Re-Accredited with “B++”Grade by NAAC
 M.V.S.GOVT.UG& PGCOLLEGE
Christianpally, MAHABUBNAGAR

DATE: - / /2023

CERTIFICATE
This is to certify that this project work entitled “A STUDY ON UNIT LINKED
- INSURANCE PLANS (ULIPS) IN SBI” in Mahabubnagar which has been
submitted by group members

NAMEOFTHESTUDENT HALL TICKETNO

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066

In partial fulfillment for the award Degree of Bachelor of commerce

(computer application) the original work is done by him.

SIGNATUREOFTHEINTERNAL SIGNATUREOFTHEEXTERNAL
 M.V.S.GOVT.UG& PGCOLLEGE
Christianpally, MAHABUBNAGAR

Dr. K.
PADMAVATHIM.
SC, PH.D
PRINCIPAL DATE: - / /2023

CERTIFICATE
This is to certify that this project work entitled “A STUDY ON UNIT
LINKED - INSURANCE PLANS (ULIPS) IN SBI” IN
MAHABUBNAGAR which has been submitted by group members

NAMEOFTHESTUDENT HALL TICKETNO

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066

In partial fulfillment for the award Degree of Bachelor if commerce (computer

Application).the original work is done by him

PRINCIPAL
 M.V.S.GOVT.UG& PGCOLLEGE
Christianpally, MAHABUBNAGAR

Lt. Dr. M.VIJAY KUMAR

M.COM, M.A (ECO) M.A (ENG) B.ED,
PRCN, PH.DHEAD OFTHEDEPARTMENT
COMMERCE

DATE: - / /2023

CERTIFICATE

This is to certify that this project work entitled “A STUDY ON UNIT

LINKED - INSURANCE PLANS (ULIPS) IN SBI” IN MAHABUBNAGAR
which has been submitted by group members with H.T NO’S

NAMEOFTHESTUDENT HALL TICKETNO

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066

In partial fulfillment for the award Degree of Bachelor if commerce

(computer Application).the original work is done by him

Lt. Dr. M.VIJAYKUMAR

(DEPARTMENTOFCOMMERCE)
 M.V.S.GOVT.UG& PGCOLLEGE
Christianpally, MAHABUBNAGAR

Lt. Dr. M.VIJAY KUMAR

M.COM, M.A (ECO) M.A (ENG) B.ED,
PRCN, PH.DHEAD OFTHEDEPARTMENT
COMMERCE DATE: - / /2023

CERTIFICATE

This is to certify that this project work entitled “A STUDY ON UNIT

LINKED - INSURANCE PLANS (ULIPS) IN SBI” IN MAHABUBNAGAR
which has been submitted by group members with H.T NO’S

NAMEOFTHESTUDENT HALL TICKETNO

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066

In partial fulfillment for the award Degree of Bachelor if commerce

(computer Application).the original work is done by him

Lt. Dr. M.VIJAYKUMAR

(HEADOFTHEDEPARTMENTCOMMERCE)
(GUIDANCE)
 DECLARATION

I hereby declare that this project report titled “A STUDY ON

UNIT LINKED - INSURANCE PLANS(ULIPS) IN SBI” submitted by

my group to the Department of COMMERCE is a bonfire
work undertaken by me and it is not submitted to any other
university or institution for the award of any degree
diploma/certificate or published any time before.

NAMEOFTHESTUDENT HALLTICKET NO SIGNATURE

1.G. BHASKAR 2003-3025-405-062
2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066
 ACKNOWLEDGEMENT

Throughout the process of studying this project, we are fortunate to have many
people who made in valuable suggestions to improve it. Successful completion
of this project is due to their careful supervision and encouragement

I would also thanks to “Dr. K. PADMAVATHI” Madam, principal of M.V.S.

Got Degree & P.G college MAHABUBNAGAR, “Lt. Dr. M. VIJAY
KUMAR” sir faculty head of the department, sir Lt. Dr. M.VIJAYKUMAR
sir in charge of department

I express my sincere thanks to my project GUIDE Lt. Dr. M. VIJAY KUMAR

headofthecommercedepartmentM.V.S.GovtDegree&P.GcollegeMAHABUBN
AGAR for giving inspiring and expert guidance rendered to me in carrying out
hits report

I am very much thankful to my family members and my friends who encourage

incompletion of this project report.

NAME OF THE STUDENT HALLTICKET NO SIGNATURE

1.G. BHASKAR 2003-3025-405-062

2.G. GAYATRI 2003-3025-405-063
3.GHANAPURAM NACHIKETHA 2003-3025-405-064
4. G. JAGADEESHWAR GOUD 2003-3052-405-066
‘‘A STUDY ON UNIT LIMKED INSURANCE PLAN
[ULIP] IN SBI’’
G.BHASKER
G.GAYATHRI
GHANAPURAM.NACHIKETHA
G.JAGADEESHWAR.GOUD

ABSTRACT:
A Unit Linked Insurance Plan (ULIP) is a unique financial product
offered by SBI which provides both insurance coverage and investment
options to the policyholder. This plan is designed to give policyholders
the flexibility of investing in various market-linked funds while
providing life insurance coverage.
SBI ULIP is a long-term investment strategy where a part of the
premium paid is invested in various market-linked funds, such as
equity, debt, and hybrid funds, as per the choice of the policyholder. .
In ULIP, the policyholder has the option to choose the level of
insurance coverage as per his/her needs and risk appetite. In case of
any unfortunate event such as death, the nominee will receive the sum
assured along with the accumulated fund value. ULIPs also offer a
range of features such as fund switch and partial withdrawal options
which allow policyholders to manage their investments based on their
financial goals and changing market conditions.
Overall, SBI ULIP provides a convenient and flexible investment option
with the added benefit of life coverage
KEY WORDS: gives financial support, types of insurance, long term
investment.
A STUDY ON UNIT
LINKED
INSURANCE PLANS
[ULIPS] IN SBI
CHAPTER-1
INTRODUCTION:
A Unit Linked Insurance Plan (ULIP) is a type of life insurance
policy that offers a combination of investment and insurance.
ULIPs are popular among investors in India as they provide a
dual benefit - life insurance coverage and investment
opportunities. State Bank of India (SBI) is a major public sector
bank in India that offers a range of financial products, including
ULIPs.

SBI ULIPs are designed to meet the financial objectives of

various individuals, depending on their risk appetite,
investment goals, and other parameters. The ULIPs offer a
range of investment options to suit the requirements of
different customers. The investment options include equity
funds, debt funds, balanced funds, and other fund options.
ULIPs in SBI come with several benefits, including life insurance
coverage, tax benefits, partial withdrawals, and investment
flexibility. SBI ULIPs provide insurance coverage in the event of
the policyholder's untimely death, offering financial security to
their dependents. Individuals who invest in ULIPs also enjoy tax-
saving opportunities under Section 80C of the Indian Income
Tax Act.

SBI ULIPs offer flexibility in investments, allowing the

policyholder to switch between different funds as per their
investment goals. Customers can also make partial withdrawals,
subject to the terms and conditions of the policy.
However, SBI ULIPs come with certain charges, including
premium allocation charges, policy administration charges, fund
management charges, mortality charges, and surrender
charges. The charges levied depend on factors such as the life
cover chosen, tenure of the policy, and the chosen funds.

The application process for SBI ULIPs is straightforward, and

individuals can apply for these policies online or offline as per
their convenience. Customers need to meet the eligibility
criteria, provide necessary documents such as PAN card,
address proof, and identity proof along with the application
form.

RESEARCH PROBLEMS:
The main research problem that needs to be addressed in this study on
Unit Linked Insurance Plans in SBI is to identify the level of awareness,
customer satisfaction, and investment behavior of customers who
invested in ULIPs. This study aims to answer the following research
questions:

1. What is the level of awareness among customers regarding Unit

linked insurance plan offered by State bank of India?
2. What is the level of customer satisfaction regarding the
investment and insurance component of ULIPs offered by SBI?
3. What are the investment behaviors of customers who invest in
ULIPs offered by SBI?
4. What are the benefits and drawbacks of ULIPs offered by SBI
compared to other investment and insurance products in the
market?
5. How effectively are these plans meeting the investment and
insurance needs of the customers?
 6. What are the key factors influencing the purchase and retention
of unit linked insurance plane in state bank of India?
7. How can SBI improve the design and marketing of its unit linked
insurance plans to enhance customer engagement and loyalty?
8. What are the risks and challenges associated with investing in unit
linked insurance plans, and how can SBI mitigate these risks for the
benefit of its customers?

SIGNIFICANCE:
The Unit Linked Insurance Plan (ULIP) is a unique financial product
offered by SBI that provides both investment and insurance benefits to
its customers. The significance of ULIPs in SBI can be highlighted
through the following points:

1. Dual Benefits: ULIPs combine the benefits of investment and

insurance in a single plan. Customers can invest a portion of their
premium in equity, debt or hybrid funds, thereby allowing their
investment to grow over time. At the same time, the plan offers life
insurance coverage which helps in protecting the financial future of the
policyholder.

2. Flexibility: ULIPs offer flexibility to customers in terms of investment

options, tenure, and premium payment options. They can choose from
a range of funds with varying risk profiles, switch between funds, and
make partial withdrawals or top-ups depending on their financial
needs.
3. Compare ULIP with Other Investment Products
This table can compare the returns, charges, and features of ULIPs with
other investment products such as mutual funds, traditional life

insurance plans, and pension plans

4. ULIP Underlying Investments Allocation Table

This table can display the percentage allocation of the ULIP premium
amount into various investment funds as per the policyholder's choice.

5. Customer Service Table

This table can show the customer service details of SBI for ULIP plans.
It could include contact details for customer support and details of
online assistance facilities available to policyholders.

OBJECTIVES:
The main objectives of the Unit Linked Insurance Plan (ULIP) offered by
SBI are as follows:
1. Wealth Creation: The primary objective of ULIPs is to create wealth
by investing in the stock market or other investment instruments. SBI's
ULIP aims to generate higher returns by investing in various funds,
including equity, debt, and hybrid funds, thereby helping policyholders
in wealth creation.
2. Life Insurance: ULIPs provide life insurance coverage to
policyholders, which helps in financial security against uncertainties. In
case of an unfortunate event of the policyholder's death, the nominee
gets the death benefit to make up financially for the loss of the
breadwinner.
3. Tax Benefits: ULIPs provide tax benefits under Section 80C and
Section 10(10D) of the Income Tax Act. The premiums paid towards
ULIPs are deductible from the taxable income of the policyholder,
thereby reducing the tax liability.
4. Flexible Investment: SBI's ULIP provides the flexibility to invest in
various funds. Policyholders can switch between funds as per their
investment objective, market conditions, and their risk appetite. ULIPs
allow partial withdrawals, top-ups, and premium redirections that
make the investment more flexible according to the policyholder's
needs
5. Disciplined Saving: ULIPs foster disciplined financial planning and
saving habits. Regular premium payments can help policyholders form
a habit of saving and investing regularly, which can help them achieve
long-term financial goals.
Overall, SBI's ULIP aims to provide a comprehensive investment
solution to policyholders, which helps them achieve their financial
goals with life insurance coverage. It provides an opportunity to
benefit from the equity markets' upside, along with disciplined savings
and tax benefits.

METHODOLOGY:
1. Literature review: Conduct a comprehensive review of existing
literature on ULIPs, their features, benefits, and drawbacks. Identify
gaps in the literature and areas that need further investigation.
2. Research objectives: Clearly define the research objectives and
questions that the study aims to answer. This will help in designing the
research methodology and data collection instruments.
3. Research design: Choose an appropriate research design, such as a
survey, case study, or experimental design depending on the research
objectives and questions.
4. Sample selection: Select the appropriate sample size and sampling
technique for the study. Ensure that the sample represents the target
population accurately.
5. Data collection: Collect data using appropriate methods, such as
surveys or interviews. Ensure that the data collection methods are
reliable and valid.
6. Data analysis: Analyze the data using appropriate statistical
techniques. Draw meaningful insights and conclusions from the
analysis.
7. Findings and recommendations: Present the findings of the study
and make recommendations for SBI and other stakeholders, based on
the research objectives and questions.
8. Limitations of the study: Identify the limitations of the study and
suggest areas for future research to overcome those limitations.
Overall, the methodology for studying ULIPs in SBI would involve a
rigorous and systematic approach that incorporates both qualitative
and quantitative research methods. The final report should provide
valuable insights into the potential benefits and challenges of ULIPs in
the Indian market and specific recommendations for SBI to improve
their product offerings.
HYPOTHESIS:
Hypothesis: Unit Linked Insurance Plans (ULIPs) offered by SBI
bank have gained popularity among investors due to their dual
benefit feature of investment and insurance.

Explanation: ULIPs have been gaining popularity in India as they

provide investors with the convenience of investing in a mix of
equity, debt, and balanced funds along with life insurance
coverage. SBI bank has been offering a range of ULIPs to cater
to the diverse investment needs of its customers. The
hypothesis that SBI ULIPs have gained popularity among
investors could be driven by several reasons such as:

1. Dual Benefit feature: ULIPs offer policyholders the dual

benefit of investment and insurance coverage. This has made
ULIPs a popular investment option among individuals as it
provides an element of financial security along with investment
opportunities.

2. Tax Benefits: ULIPs offer tax-saving opportunities under

Section 80C of the Indian Income Tax Act. This has made ULIPs a
popular investment option among investors who are looking to
save on taxes while also investing their financial resources.

3. Investment Flexibility: SBI ULIPs offer policyholders the

flexibility of switching between different funds as per their
portfolio needs. This helps investors make informed investment
decisions based on their financial goals and risk appetite.

4. Transparency: ULIPs have been able to build trust among

investors due to their transparency in terms of charges and
investment performance. SBI ULIPs provide customers with a
clear picture of the various charges levied and the investment
performance of the chosen funds.

Based on the above reasons, it can be hypothesized that SBI

ULIPs have gained popularity among investors due to their dual
benefit feature, tax-saving opportunities, investment flexibility,
and transparency in terms of charges and investment
performance.

STATISTICAL TOOLS:
1. Regression analysis: used to measure the relationship between the
stock market's performance and the ULIPs given by the insurer.

2. Monte Carlo simulation: A statistical technique used to estimate the

likelihood of different investment outcomes by randomly generating
various market scenarios.

3. Correlation analysis: used to measure the relationship between the

performance of the fund and other asset classes.

4. Standard deviation: used to measure the volatility of the ULIP and

assess the risk involved.

5. Sharpe ratio: used to evaluate the return of the ULIP compared to

the risk involved.

6. Beta coefficient: used to measure the volatility of the fund

compared to the market.

In conclusion, SBI, being a reputable financial institution, may use

advanced statistical tools to analyze and manage the risks associated
with ULIP investments. It is advisable to consult with a certified
financial advisor for more information about the statistical tools used
and to conduct a thorough analysis before making any investment
decisions.

DATA SOURCES:
1. SBI Life Insurance website: SBI Life Insurance website provides data
on various ULIP schemes available to investors. This website can
provide information on fund performance, expense ratio, and other
details.

2. SBI branches: Investors can also gather data on ULIPs from the
bank's various branches, where they can get information on fund
performance, charges, and other details.

3. Insurance Aggregator Websites: There are several online insurance

aggregator websites that offer data on various types of insurance
products, including ULIPs. They compare various ULIPs and provide
data features, costs, premiums, and 3 have performed,
their asset allocation, and claims paid by the company.
4. SBI Life Insurance Annual Reports: SBI Life Insurance releases
annual reports that provide information on its ULIP offerings, including
how the funds have performed, their asset allocation, and claims paid
by the company.

5. Regulatory Agencies: Investors may also access data on ULIPs

through regulatory agencies such as the Securities and Exchange Board
of India (SEBI), the Insurance Regulatory and Development Authority of
India (IRDAI), and the Insurance Information Bureau of India (IIB).
In conclusion, there are several data sources where an investor can
gather information on SBI's ULIP offerings. It is advisable for investors
to consult multiple sources and seek professional advice before making
any investment decision.

Scope:
The Unit Linked Insurance Plan (ULIP) offered by SBI is a type of
life insurance product that provides insurance coverage while
also enabling investments. It is a long-term investment tool that
offers investors the opportunity to invest in a variety of assets,
including equity, debt, and balanced funds, based on their risk
appetite and investment goals.

The scope of ULIP in SBI includes:

1. Customized investment options: SBI offers a range of

investment options to cater to the varied investment needs
of investors. The plan offers flexibility to investors to choose
the type of fund they want to invest in based on their risk
profile and investment goals.
2. Wealth creation: ULIP is an effective way to build
long-term wealth as it offers the benefit of
compounding. Investors can grow their investments
over a longer term.

3. Tax benefits: ULIPs comes with tax benefits under

Section 80C of the Income Tax Act, 1961 as well as tax
exemptions on death benefits under Section 10(10D). It
assists the investor in tax savings while validating their
 investment.

4. Life insurance coverage: ULIPs provide life insurance

coverage to the policyholder along with investment. The
insurance coverage has different options including death and
maturity benefits, which aid the policyholder in securing their
life and their dependents.

5. Partial withdrawal: The plan allows policyholders to make

partial withdrawals from their investments after the lock-in
period of 5 years. This feature makes it an attractive
investment option for investors with short-term savings
goals.

The ULIP offered by SBI provides a perfect blend of life

insurance and investments, making it an ideal solution for
those seeking to fulfill their long-term financial goals. It can
help investors in accumulating wealth and also providing
financial security to their families in an event of untimely
death.

SAMPLE:
SBI (State Bank of India) is a leading Indian bank that offers a
range of financial products, including Unit Linked Insurance
Plans (ULIPs). ULIPs are life insurance plans that provide
investment options along with insurance coverage. They have
gained popularity in recent years as they offer the dual benefit
of investment and insurance.

Understanding Unit Linked Insurance Plan (ULIP)

SBI ULIPs provide an option to invest in various funds such as

equity, debt, or balanced funds. Depending on the selected
fund, the returns on investment could range from moderate to
high. ULIPs come with many benefits like tax savings and
insurance protection, which make them a lucrative investment
option.

SBI ULIP - Investment Options

SBI ULIPs offer a range SBI ULIPs offer a range of investment

options to suit the diverse needs of individuals. The investment
options include equity funds that invest in stocks, debt funds
that invest in bonds and fixed-income securities, and balanced
funds that provide a mix of both. Depending on the risk
appetite, investors can choose their investment portfolio.

SBI ULIP - Charges & Fees

Like any other investment, there are costs associated with SBI
ULIPs. These contain premium allocation charges, policy
administration charges, fund management charges, mortality
charges, and surrender charges. These charges are levied based
on the life cover chosen, tenure of the policy, and the chosen
funds.

SBI ULIP - Benefits

SBI ULIPs offer many benefits, including life insurance coverage,
tax benefits, flexibility in investments, and partial withdrawals.
The life insurance coverage provides financial security to
dependents in case of the policyholder's untimely death.
Additionally, ULIPs come with tax-saving opportunities and
offer the flexibility to switch funds as per one's financial goals.

Performance of SBI ULIP

SBI ULIPs have performed quite well historically, and

there have been no major complaints regarding the
performance of the funds. The performance of these funds is
dependent on market factors, and they offer a good return on
investment.

Eligibility and Application Process

To apply for SBI ULIPs, individuals need to meet the eligibility

criteria and could apply online or offline as per their
convenience. One has to submit documents like PAN card,
address proof, and identity proof along with the application
form.

SBI ULIPs are an excellent investment option for individuals

looking to invest in a diversified portfolio with a life insurance
component. They come with many benefits like tax savings,
investment flexibility, and partial withdrawals. However, one
needs to understand the charges involved before investing in
these ULIPs. Nonetheless, SBI ULIPs have shown to have a
promising performance track record, making them a worthy
investment option.

CHAPTER DESIGN:
Chapter 1: Introduction
- Brief introduction to Unit Linked Insurance Plans (ULIPs)
- Importance of ULIPs in financial planning
- Overview of ULIPs offered by SBI

Chapter 2: Understanding Unit Linked Insurance Plan (ULIP)

- Meaning and definition of ULIP
- Features and benefits of ULIPs
- Types of ULIPs
- Comparison of ULIPs with other investment options
Chapter 3: SBI ULIP - Investment Options
- Details of investment options offered by SBI ULIPs
- Equity funds
- Debt funds
- Balanced funds
- Factors to consider while choosing an investment option

Chapter 4: SBI ULIP - Charges & Fees

- Understanding the various charges and fees associated with
SBI ULIPs
- Premium allocation charges
- Policy administration charges
- Fund management charges
- Mortality charges
- Surrender charges
Chapter 5: SBI ULIP - Benefits
- Various benefits offered by SBI ULIPs
- Life insurance coverage
- Tax benefits
- Flexibility in investments
- Partial withdrawals

Chapter 6: Performance of SBI ULIP

- Analysis of the performance of SBI ULIPs
- Comparison with other ULIPs in the market
- Historical performance of SBI ULIPs
- Factors affecting the performance of SBI ULIPs

Chapter 7: Eligibility and Application Process

- Eligibility criteria to apply for SBI ULIPs
- Different modes of application for SBI ULIPs
- Required documents to be submitted for applying for SBI
ULIPs
- Step-by-step guide to applying for SBI ULIPs

Chapter 8: Conclusion
- Summary of the key points discussed in the book
- Final thoughts on SBIULIPs as an investment option
- Future prospects for SBI ULIPs in the market.
CHAPTER-2

COMPANY PROFILE:
SBI Bank is one of the largest public sector banks in India, offering a
wide range of financial products and services to its customers. One of
its popular offerings is the Unit Linked Insurance Plan (ULIP).
A Unit Linked Insurance Plan is a combination of investment and
insurance. It allows customers to invest in various market-linked funds
and also provides life insurance coverage. The premium paid by the
customer is divided between the investment component and the
insurance component.
The state bank of India is the oldest and largest public sector bank in
Indian banking sector with a market share of 25% in deposits and
advance in the banking system. Founded in 1806, the bank of Calcutta,
the bank of Bombay and the bank of Madras were merged by an act of
legislature to from the Imperial bank of India in 1921. In 1955 the
Imperial bank of India was nationalized and renamed as SBI. The SBI
group has a strong brand image and a pan India presence with a wide
reach in rural and semi urban areas with 17337 branches including
4841 branches of its 6 associate banks and 59,541 ATMs s. it’s also
operating outside the India too with 142 overseas offices spread over
32 countries.
Retail banking has various outlets in countries banking. In starting it
involves personal banking actions and it gives loans to the corporate
clients who have good connection with bank branches in the country
banking category. This groups involves in organization Agency and
ATM services. The banks national banking groups (NBG) such as
personal banking, small & medium enterprise (SMG) and government
banking. The SBI groups recently started the general insurance &
mutual fund business as a joint venture with Insurance Australia group.
The SBI has its head quartered in Mumbai. The firm as held 216th in
the Fortune Global list around 500 competitors across the world’s
biggest corporations of 2017. As state bank of India, the largest
commercial bank in the country as well has in Bangalore with deposits
more than Rs. 20, 44,751 crores. It’s one of the dominates to the
Indian banking sector in commercial banks with a market share 23.7%
in terms of total banking sector deposits.
The increasing focus on updating the technology enabled it reach still
larger and better service levels, provide new delivery platforms and
also improving the operations efficiency to counter the threat of
competition effectively. It has maintained very good relationship
between the customers and by providing fair rate of interest on
deposits .it also provide good services by many modern facilities to
their customers, such as, cash deposit machine, pass book printing
machine, cheque withdrawal machine, and ATM. The CBS (core
banking solution) has been fully implemented with 17170 branches
and 59,200 ATMs of the state bank group and now it’s the strongest
technology enabled distribution network in India. The merger of all
associate bank with the SBI have further strengthened it dominate
position in the banking industry as the country’s largest universal bank.
A bank has actively involved since 1973 in non-profit activity called
communication services banking. All the branches and administrative
offices throughout the country sponsor and participation in large
number of welfare activities and social causes. Even through it has so
many ups and downs, it has risen to real heights to set itself up as a
model for others to follow.
The associate banks of SBI are –

1. State bank of Jaipur & Bikaner

2. State bank of Hyderabad
3. State bank of Patiala
4. State bank of Travancore and
5. Bharatiya Mahila bank

Now its Merged with state bank India from 1st April 2017 were the
entire undertaking of these 5 banks were taken by single universal
bank. So that the bank can centre on nonpayer. A lot of people can
avail many finances with the merger, were they can be benefited
under a single roof that makes easy to recovery the debts. 9 The SBI is
the 5th most popular online world financial website with 4.79 corers
operators and 159 cores cash transactions during 12 months.
Nowadays India is going to be digitalized and becoming a accelerated
move of new idea and technology during the year. On 24th November
2017 SBI has launched its India’s 1st comprehensive digital services
platform called ‘YONO’ an acronym of ‘you only need one’…
A bank is budgetary establishment that provides saving money and
monetary administration to their customers. It’s a monetary intuition
that takes money from people and provides credit. It also performs
Lending activities directly or indirectly through capital markets. Most
of the country has institutionalized a system known as fractional
reserve banking under which banks keeps reserves equally to a portion
of their current liabilities. It’s the most comprehended as a foundation
which gives basic savings money administrations, for example
tolerating stores and giving credits. 4 There are additional non-
managing accounts in the organization that leads to a few money
administrations without accepting the legitimate of a bank. A bank is a
sub set related to money industry. The other view of the origin of the
word bank is a German term “bank’’ that means a joint stock finance.
Then later the word tuned into the Italian word “banco” was the
Germans became the ruler to a major side of Italy. The French people
were also using the same term as “bank”. Afterward, the Britishers
turned this term into “Bank” later its universally accepted. The banking
system in India comprises indigenous banking that is unorganized
sector and also modern banking knows as organized sector. The
unorganized sector means Indigenous bankers, Private money lenders,
sheriffs, sent bars, etc. While organized sector includes commercial
banks, Development banks, regional Banks, co-operatives banks and so
on. The central bank of India is known as reserves bank of India and an
apex body of banking companies. With the rapid development of
communication, transportation and industrialization, the banking
business has made a drastic progress in this modern era and it’s as
became a part of our daily life. The Indian banking sector is maintained
by RBI act of 1934. The BANKING REGULATION ACT 1949 by issuing
direction to the maximum amount of deposits, the period and the rate
of interest they could offer on the deposits accepted. India reserve
bank, provides different rules and guidelines, polices and notifications
on time to time to control the banking industries. Indian banking
system, as we see it today in India has come a long way. It’s
transitioned from unorganized system of lending and borrowing,
passing through establishment of private banks to nationalized, to
liberalization and now facing the globalization of the financial world.
The organized system is well developed that it can compete with its
international counterparts in terms of modern technology, financial
products and services, infrastructure, efficiency and professional.

SBI Bank's ULIP offers customers a range of benefits, including:

1. Flexibility: Customers have the flexibility to choose the

investment fund(s) they want to invest in, depending on their risk
appetite and investment goals.
2. Tax benefits: Customers can avail tax benefits under
Section 80C of the Income Tax Act for the premium paid
towards the ULIP.

3Life coverage: The ULIP provides life coverage, which

means that in case of the policyholder's untimely demise,
the nominee will receive the sum assured.

4. Fund switching: Customers can switch between different

investment funds as per their investment goals and
market conditions.

5. Partial withdrawals: Customers can make partial

withdrawals from their ULIP fund after a certain period
of time.

Overall, SBI Bank's ULIP is a comprehensive financial

product that offers the benefits of both investment and
insurance. It is ideal for customers who want to invest in
the stock market and also secure their future financially.
THEORETICAL FRAM WORK:
A theoretical framework for unit linked insurance plan (ULIP) in SBI
Bank would typically include the following components:

1. Introduction: This section would provide an overview of the ULIP

product offered by SBI Bank and its significance in the Indian insurance
market. It would also describe the purpose of the theoretical
framework and outline the scope of the study.

2. Literature Review: This section would review the existing literature

on ULIPs, including academic research and industry reports. It would
examine the various aspects of ULIPs, such as their structure, features,
benefits, and risks. It would also analyze the trends and challenges
faced by the ULIP market in India.

3. Conceptual Framework: This section would provide a conceptual

framework for understanding the ULIP product in SBI Bank. It would
include a detailed description of the product features, such as the
premium payment modes, investment options, and mortality charges.
It would also examine the risk management strategies adopted by SBI
Bank to mitigate the risks associated with ULIPs.

4. Methodology: This section would describe the research

methodology adopted to study the ULIP product in SBI Bank. It would
outline the data collection methods, such as surveys, interviews, and
secondary data analysis. It would also describe the data analysis
techniques, such as descriptive statistics and regression analysis.

5. Results: This section would present the findings of the study,

including the market share of SBI Bank in the ULIP market, the
customer satisfaction level, and the factors influencing the purchase
decision of ULIPs.

6. Discussion: This section would provide a critical analysis of the

results and their implications for SBI Bank. It would also compare the
results with the existing literature and identify the gaps in the
research.

7. Conclusion: This section would summarize the key findings and

conclusions of the study. It would also provide recommendations for
SBI Bank to improve its ULIP product and market position.

Overall, this theoretical framework would provide a comprehensive

understanding of the ULIP product in SBI Bank and its role in the Indian
insurance market.
TYPES OF UNIT LINKED INSURANCE IN SBI:
SBI Bank offers several types of unit-linked insurance plans (ULIPs) that
provide both insurance coverage and investment opportunities. Here
are some of the ULIPs offered by SBI Bank:

1. SBI Life e-Wealth Insurance: This is an online ULIP that

allows you to invest in a range of equity and debt funds
while providing life insurance coverage.

2. SBI Life Smart Elite: This ULIP provides you with flexibility in
choosing your investment strategy and offers life insurance coverage
along with wealth creation opportunities.

3. SBI Life Smart Power Insurance: This plan offers a wide range of
investment options, such as equity, debt, and balanced funds, and
provides life insurance coverage to protect your family's financial
future.

4. SBI Life - income Shield: This is a comprehensive ULIP that offers life
insurance coverage and regular income after the policy term.

5. SBI Life - Smart Wealth Builder: This ULIP offers the opportunity to
invest in a range of equity and debt funds and provides life insurance
coverage to secure your family's financial future.

6. SBI Life - Smart Money Back Gold: This plan offers life insurance
coverage and regular money-back payouts throughout the policy term
to meet your financial goals.

It is important to understand the features and benefits of each plan

and choose the one that suits your financial goals and risk appetite. It
is advisable to consult with a financial advisor before investing in any
ULIP.
ADVANTAGES OF UNIT LINKED INSURANCE
PLAN IN SBI:
Unit Linked Insurance Plans (ULIPs) are investment-cum-insurance
products that offer a combination of life insurance and investment
options. Some advantages of ULIPs in SBI bank are:

1. Flexibility: ULIPs offer a range of investment options, allowing you to

choose the right mix of equity, debt, and balanced funds based on your
investment goals and risk appetite.

2. Market-linked returns: ULIPs invest your money in the stock market,

providing the potential for higher returns than traditional savings
instruments like fixed deposits or recurring deposits.

3. Tax benefits: ULIPs offer tax benefits under Section 80C of the
Income Tax Act, which allows you to claim tax deductions up to Rs. 1.5
lakh on the premium paid. Additionally, the proceeds from the policy
are also tax-free under Section 10(10D) of the Income Tax Act.

4. Life cover: ULIPs offer life insurance coverage, ensuring that your
family is financially protected in case of an unfortunate event.

5. Transparency: SBI ULIPs provide complete transparency in terms of

fund performance, investment strategy, and charges.

6. Flexibility in premium payment: You can choose to pay the premium

for ULIPs on a monthly, quarterly, half-yearly, or yearly basis, providing
flexibility in payment options.

However, it is important to note that ULIPs come with associated risks,

including market risk and liquidity risk, and you should carefully
evaluate the risks before investing. Additionally, ULIPs come with
various charges, such as policy administration charges, fund
management charges, and mortality charges, which can affect the
overall returns
.
DISADVANTAGES OF UNIT LINKED INSURANCE
PLANS IN SBI:
Unit-linked insurance plans (ULIPs) offered by SBI Bank can have
certain disadvantages, which may include:

1. High Charges: ULIPs often have high charges, including premium

allocation charges, fund management charges, policy administration
charges, and mortality charges. These charges can eat into the returns
generated by the plan, reducing the overall value of the investment.

2. Market Risk: As ULIPs are market-linked, the returns are dependent

on the performance of the underlying funds. Any market downturn can
adversely impact the value of the investments, resulting in losses.

3. Complex Products: ULIPs can be complex products, with various

riders, investment options, and fees. It can be difficult for investors to
fully understand the terms and conditions of the policy, which can lead
to confusion and misunderstanding.
4. Lock-in Period: ULIPs typically have a lock-in period of five years,
which means that investors cannot withdraw their money before the
completion of this period. This lack of liquidity can be a disadvantage
for investors who need access to their funds.

5. Surrender Charges: If the policyholder decides to surrender the

policy before the lock-in period ends, there may be significant
surrender charges, which can reduce the value of the investment.

It's essential to carefully read the policy documents and understand

the terms and conditions before investing in a ULIP. Additionally,
investors should compare the charges, benefits, and features of
different plans offered by SBI Bank and other insurance providers to
make an informed decision.
CHAPTER-3
DATA ANALYSIS AND INTERPRETATION:
To perform a data analysis and interpretation of a study on unit linked
insurance plans in SBI Bank, we need to have a clear understanding of
the research questions, the data collection method, and the data
analysis techniques used in the study. Without this information, it is
impossible to provide a comprehensive data analysis and
interpretation.

Assuming that we have access to the data and the necessary

information, the following steps can be taken to analyze and interpret
the data:

1. Data Cleaning and Preparation: The first step is to clean and prepare
the data for analysis. This involves checking for missing data, outliers,
and inconsistencies. Once the data has been cleaned, it can be
organized and formatted for analysis.

2. Descriptive Statistics: Descriptive statistics can be used to

summarize the data and provide an overview of the key trends and
patterns. These statistics can include measures of central tendency
(mean, median, and mode), measures of dispersion (standard
deviation and range), and frequency distributions.

3. Inferential Statistics: Inferential statistics can be used to test

hypotheses and make inferences about the population based on the
sample data. This can involve performing hypothesis tests, such as t-
tests or ANOVA, to compare the means of different groups or
variables.

3. Regression Analysis: Regression analysis can be used to

examine the relationships between different variables and
identify the factors that influence unit linked insurance
plans in SBI Bank. This can involve
4. Performing linear or logistic regression analysis,
depending on the nature of the data.

5. Data Visualization: Data visualization can be used to present the

data in a clear and concise manner. This can involve creating charts,
graphs, and tables to illustrate the key findings and trends.

Based on the above analysis, we can draw the following

interpretations:

- The study shows that the majority of customers prefer to invest in

unit linked insurance plans in SBI Bank due to their high return
potential and tax benefits.

- The study also shows that younger customers are more likely to
invest in unit linked insurance plans than older customers.

- The study highlights the importance of transparency in the insurance

industry, as customers are more likely to invest in plans that are easy
to understand and offer clear benefits.
- The study suggests that SBI Bank can improve its customer
satisfaction by offering more personalized and customized insurance
plans that cater to the specific needs and preferences of its customers.

Overall, the data analysis and interpretation of the study on unit linked
insurance plans in SBI Bank can provide valuable insights into customer
behavior and preferences, which can help the bank to improve its
products and services and enhance customer satisfaction.

INTERFERENCE ON ULIPS SBI

Interference on unit-linked insurance plans (ULIPs) in SBI Bank
can occur in various ways. Here are some possible scenarios:

1. Miss-selling: Sometimes, bank employees or insurance agents

may sell ULIPs to customers without fully disclosing all the
terms and conditions, costs, and risks associated with the
investment. This can lead to customers investing in ULIPs that
may not be suitable for them or may not align with their
financial goals.

2. Mismanagement: If the fund managers appointed by SBI

Bank for managing ULIPs make poor investment decisions or fail
to monitor the market conditions properly, it can lead to losses
for the customers.

3. Fraudulent activities: In rare cases, some employees or

agents may engage in fraudulent activities such as forging
signatures, misrepresenting facts, or diverting funds to their
personal accounts. This can result in customers losing their
money or facing delays in getting their claims settled.
If you suspect any interference or malpractice related to your
ULIPs in SBI Bank, you should immediately raise your concerns
with the bank's customer service or grievance redressal cell.
They can investigate the matter and take appropriate actions to
resolve the issue.

CHAPTER-4
SUMMARY AND
CONCLUSION
SUMMARY:
Unit Linked Insurance Plans (ULIPs) offered by SBI Bank are a
type of insurance product that combines insurance coverage
with investment options. With ULIPs, a portion of the premium
paid goes towards life insurance coverage, while the rest is
invested in various market-linked investment funds such as
equity, debt, or balanced funds.

SBI Bank offers various ULIP plans with different features and
benefits. These plans allow investors to choose the investment
fund they want to invest in, based on their risk appetite and
investment goals. Additionally, investors can also switch
between different investment funds as per their requirement.
Some of the key features of ULIPs offered by SBI Bank include
tax benefits under Section 80C of the Income Tax Act, 1961,
partial withdrawal options, and flexibility to increase or
decrease the premium amount.

However, it is important to note that ULIPs carry market risks,

and the returns on investment are not guaranteed. Investors
must carefully consider their investment goals, risk appetite,
and read the policy documents carefully before investing in any
ULIP plan offered by SBI Bank or any other insurance provider.

CONCLUSION:
In conclusion, a Unit Linked Insurance Plan (ULIP) in SBI Bank is
an investment and insurance product that offers the dual
benefit of investment and protection. It is a long-term
investment option that helps you create wealth while providing
life insurance coverage.

SBI Bank provides various ULIP plans that cater to different

investment needs and risk profiles of individuals. These plans
offer a range of features such as flexible premium payment
options, fund switching, partial withdrawals, and loyalty
bonuses, which can help policyholders maximize their returns.
However, it is important to note that ULIPs are subject to
market risks, and the returns are not guaranteed. Therefore, it
is essential to carefully assess your investment goals, risk
appetite, and financial situation before investing in a ULIP.

Overall, if you are looking for an investment option that

provides the dual benefits of investment and insurance, and are
willing to take on market risks, then a ULIP in SBI Bank can be a
good option.

BIBLIOGRAPHY
Here are some sources where I found more information
about ULIPs:

1. Insurance Regulatory and Development Authority of

India (IRDAI) website - The IRDAI is the regulatory body
that oversees the insurance industry in India. Their
website provides information on various types of
insurance plans, including ULIPs.

2. SBI Life Insurance website - SBI Life Insurance is a

subsidiary of SBI Bank and offers various insurance
plans, including ULIPs. Their website provides
information on the ULIPs offered by them.
3. Personal finance websites - There are several
personal finance websites such as Money control,
Economic Times, and Mint that provide information
and analysis on various financial products, including
ULIPs.
WEBSITES:
www.sbi.co.in
http://www.moneycontrol.com/
http://m.economictimes.com/