Task 3

Review & Analysis

of Television Commercials
Shreya Akhauri
Review of Ad 1 :
https://youtu.be/Xnn-TqyrIQA
The ad emphasizes the product's ability to remove tough stains quickly and easily.

The use of the phrase "pour rub pour" in the product name is catchy and memorable.

The ad's message is portrayed by showing a father and son relationshi, and a scenario that
happens at every household so it helps the audience relate and emotionally connect to the ad.
The ad's focus on a relatable scenario (a child getting a stain on their clothes) makes it
appealing to a wide audience.

The use of a child protagonist and the ad's positive, uplifting tone make it feel wholesome and
family-friendly.

Overall, the Surf Excel Pour Rub Pour ad effectively showcases the product's features and
benefits in a memorable and engaging way.
Review and Analysis of Ad 2 :
https://youtu.be/RWMIUhlmdFs
As the ad began,
didn’t you already
know the brand Brand Colours

being advertised?
Arches

McDonald’s used distinctive visual elements other

than the brand name and logo, like the colour scheme
and the famous arches of the brand in the first 10
seconds. So that the brand is instantly recognisable
but a sense of mystery is also maintained.
McDonalds through
this campaign is
creating a universal
invitation to join to
grab a McD.

They have turned the iconic Golden Arches into a pair

of eyebrows and are rolling the camp across
platforms.

The unspoken invite is a simple graphic ‘eyebrow

raise’
 Typography :
The typography used in the advertisement is
simple and bold.

The brand has used a custom font ‘Speedee’, as it

is simple, easy to read and conveys a sense of
speed and efficiency.
Colour :
The advertisement typically has muted bold, bright
colors, with red and yellow being the dominant in
most of the frames.

These colors are used to attract attention and

create a sense of excitement and urgency.

They have used muted colours because the setup

shown is that of an office.
 Imagery :
The setup is that of a dull and usual office.

Everybody in the office is engrossed in work and

meetings. A heavy folder of papers is slammed
onto a desk, looking at which the employee starts
the exodus to grab a McD for lunch by raising her

Clothing : eyebrows to her colleague.

The clothing shown in the ad is stylish, casual

formal wear in muted tones of bright colours. The
colours used in clothes are light shades of blue,
pink, orange, green & white mainly to give the feel
of a dull office environment.

Yellow and red clothes are placed to dominated

the first and last frames to speak of the brand get
the create sense of excitement and happiness.
 Lighting :
The advertisement has been shot in mid key
lighting, it has a balance of both shadows and
highlights.

To have the feel of a office setting the light is

mainly from one side keep the other half a little
Music : darker. This is done to give the office ombience a
dull and gloomy feel too.
The ad is set to 1985 track Oh Yeah by Yello.
The last shot is high key lighting using natural light
The ad features catchy, upbeat pop music that is to give a fresh and energised feel.
designed to create a sense of energy and
excitement. It is fast and upbeat to create a positive
emotional response.

The music is coordinated with the raise of

eyebrows, which makes the viewer unconsciously
catch the beat and start raising the eyebrows by
the mid of the ad.
Models :
The lead models of the ad are slightly overweight as a marketing technique that aims to create a
sense of indulgence and pleasure in the viewer's mind, it makes the viewer feel more comfortable and
relaxed. This technique also helps in making the ad more relatable to a wider range of people. By
showing diverse body types.

To make the ad further more inclusive it includes models from all backgrounds and communities
whether black,white, blonde, asia, old, young, rich or poor.