SIrena As of Feb 11

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LEON GUINTO MEMORIAL COLLEGE INC.
SIRENA OF ANGELES: AN INTANGIBLE HERITAGE, BUILDING CULTURE

AND TOURISM DEVELOPMENT OF ATIMONAN
A Thesis
Presented to the
Faculty of the College of Education
Leon Guinto Memorial College, Inc.
Atimonan, Quezon
In Partial Fulfillment

of the Requirements for the Degree
Bachelor of Culture and Arts Education
MARIAH PAULA M. ALMEYDA

LORRAINE ANN A. BERBA
KIM MICHAEL T. CAPARROS
February 2023
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CERTIFICATION AND APPROVAL SHEET

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ACKNOWLEDGEMENT
First and foremost, we want to thank God, for guiding us and to on our research
success.
We would like to express our profound gratitude to Kyel Owen Inoy for his
guidance, assistance, opportunity, and inspiration for us to carry out this research. We are
really grateful that he is guiding us through this entire research because he taught us to
think that we can accomplish it together. We appreciate the help and belief from our
friends in allowing us to carry on with this investigation. Furthermore, we are incredibly
appreciative of our families' love, concern, and sacrifices for our education and future.
Thank you to our classmates who stuck by us; without you, this research wouldn't be
finished.
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DEDICATION
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ABSTRACT
The purpose of this paper is to highlight issues surrounding Sirena of Angeles to
intangible cultural heritage and to raise potential concerns for local and tourism involved
in cultural heritage tourism.
The objective of the paper is to prove that citizens of brgy. angeles has been
appropriated for tourism and related issues and concerns.
Findings suggest that there are some unsimilar answer of the residents of the brgy.
Angeles on the monument of sirena between the local, citizens and owners of the
monument.
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TABLE OF CONTENTS
Page
TITLE PAGE ……………………………. i
CERTIFICATION AND APPROVAL SHEET …………………………….. ii
ABSTRACT............................................................................................................... iv
TABLE OF CONTENTS........................................................................................... vi
LIST OF FIGURES .................................................................................................. viii
CHAPTER I: The Problem and Its Settings

Introduction.................................................................................................... 1
Background of the Study................................................................................ 2
Theoretical Framework.................................................................................. 2
Statement of the Problem................................................................................ 3
Conceptual Framework………………………………………………………3
Significance of the Study................................................................................ 3
Scope and Limitation of the Study................................................................. 4
Definition of Terms........................................................................................ 5
CHAPTER II: Review of Related Literature/ Studies …………………………… 6
CHAPTER III: Research Methodology

Research Design............................................................................................. 19
Population/Sampling…................................................................................. 20
Instrumentation.............................................................................................. 21
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Data Gathering Procedure.............................................................................. 22
CHAPTER IV: Presentation, Analysis, and Interpretation of Data................... 24
CHAPTER V: Summary, Findings, Conclusions, Implications and

Recommendations for further studies
Summary........................................................................................................ 30
Findings......................................................................................................... 31
Conclusions................................................................................................... 32
Implications……………………………………………………….…………...32
Recommendations......................................................................................... 33
REFERENCES….................................................................................................... 34
Lahat cited
BIBLIOGRAPHY (KAHIT HINDI CITED – FORMAT, IDEA, PATTERN)
APPENDICES
Appendix A- Questionnaire.......................................................................... 36
Appendix B- Sample Response.................................................................... 38
Appendix C- Validation Form ……………………………………………. 39
Appendix D- Letter of Request to Conduct the study……………………... 40
Appendix E- Letter of Request to Key Informants ……………................ 41
Curriculum Vitae
Output _______ Awareness Program (Infographics)
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Chapter I
THE PROBLEM AND ITS SETTING
Introduction
Tourism is the largest and fastest-growing industry in the country. Maintaining
cultural authenticity is vital within the field of cultural tourism, as tourists' desire to travel
is intrinsically linked to natural and cultural heritage places. Thus, it has prompted
various locations to prioritize authenticity and has substantially expanded the cultural
tourism industry in a single municipality. The desire of tourists is to immerse themselves
in the culture of other nations has compelled tourism authorities to preserve the
originality and authenticity of cultural assets.
Today, new strategies and ways of thinking are emerging as tourism is more and
more integrated into planning at the local, regional, and national levels. It would be
possible to identify the type and degree of tourism activity appropriate for a developing
destination and to plan, direct, and manage development as more information about the
process of tourism destination development becomes available. An intelligent approach
to the future of tourism destinations would attempt to satisfy the requirements of the local
populace and the tourists while utilizing local resources sustainably, so maintaining the
industry's financial viability.
Each town has a story that contributed to its prominence, like the famous Pahiyas
Festival of Lucban that is celebrated to pay and honor San Isidro Labrador. In the case of
Atimonan, we are well-known for our annual Tagultol Festival and our Sirena, also
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known as a mermaid statue, located in Barangay Angeles, one of the most significant
landmarks in this town in the province of Quezon. This siren or mermaid is perched atop
a large rock alongside a highway frequented by many motorists and travelers.
The inclusion of the Sirena in the parade for the town fiesta demonstrates this
point. In addition, the Sirena has been incorporated into the annual Atimonan festival as
an element of its culture. The First Mermaid Statue was erected in front of the Los
Angeles barangay hall in 1974. However, a storm destroyed it that same year. Due to its
destruction, a replacement statue was erected in the same barangay. However, it was not
placed in the exact location of the original statue. Despite this, it is located on the beach
of the Lamon Bay Area, close to the Maharlika Highway, and entirely within the Angeles
barangay. In addition to being an interesting location, drivers can use this as a point of
reference. It was rumored that mermaids were spotted in this section of Lamon Bay, but
this was a myth. Others argue that whale sharks, also known as Butanding, can be found
in many regions every year, from the end of November to the beginning of March every
year.
There are numerous explanations for why and how Sirena, a mermaid, has been a
part of the culture. Such stories describe how the mermaid was able to reach the shore
and become visible to the people, how she assisted the Atimonan , and how she has
remained part of the culture over time.
This impetus for researchers to examine the Mermaid statue in Atimonan,
Quezon, as part of the area's intangible heritage. Lenzerini, F. (2011) suggests that a
prominent thinker of the 20th century asserted that culture cannot be reduced to its
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physical manifestations since it is ever developing. Actually, he grasped the essence of
cultural legacy, which consists not only of tangible objects but also and notably of the
key aspects representing the live culture of human societies, their evolution, and ongoing
development. Consequently, it encompasses all immaterial characteristics that a society
considers to be fundamental to its intrinsic identity, as well as its uniqueness and
distinction in relation to all other human groupings. In other words, the culture of a
people consists of the entirety of characteristics and beliefs that represent the essence of
its specific individuality.
Background of the Study
This study aims to provide information about the Sirena of Angeles as an
intangible heritage that can build culture and tourism development of Atimonan.
Pourafkareh suggest that Cultural/heritage tourism is the fastest-growing sector of the
tourism industry because travelers are becoming increasingly specialized. This trend is
visible in the increase in the number of tourists who seek adventure, culture, history,
archaeology, and human interaction. People's interest in traveling to cultural/heritage
places has recently surged and is anticipated to continue.
According to the Record of Municipal Tourism of Atimonan the Sculpture of
Sirene was first built in 1974, and it was being dedicated in honor of the residents of
Barangay Angeles.
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In addition, the researchers are curious about why the statue was destroyed, why
nobody has been able to repair it, why Atimonanins do not care about the statue's
maintenance, and why it is in Barangay Angeles, not the town proper. In addition, the
method by which it was incorporated into the community of Atimonan, Quezon's
intangible cultural heritage., also The researchers want to know if this Sirena of Angeles
can be the municipalities intangible heritage, building culture and can help the tourism
development of Atimonan, Quezon
Conceptual Framework IPO
This illustrate shows the expectation of the researchers through the process of this
output. SIRENA OF ANGELES: AN INTANGIBLE

HERITAGE, BUILDING CULTURE AND
TOURISM DEVELOPMENT OF ATIMONAN
Identify the
Demographic Profile
of Respondents.
YES NO
Did the Respondents
has knowledge about
Sirena in Angeles?
Interview the Don’t Interview the

Respondents regarding Respondents
the Sirena of Angeles
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YES
Did the
Transcribe the Sort out the
response
data from data of end
Helpful?
NO respondents respondents
Statement of the Problem
The researcher conducts the study of “Sirena of Angeles: An Intangible
Heritage, Building Culture and Tourism Development of Atimonan”
Specifically, it aims to provide answers to the following questions:
1. What are the understanding of Atimonan about the sirena of Angeles as An
Intangible heritagen terms of:
1.1 Folktale
1.2 Symbolism
1.3 History
2. What are the factors that affects the perception about the Sirena ng Angels as
Intangible Heritage of Atimonan, Quezon.
3. How can Sirena ng Angeles support the Cultural Tourism Development of
Atimonan.
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4. Output after study
Hypothesis
The null hypothesis that is being tested in the study.
• The purpose of this study is to test the idea that the monument of Sirena of
Angeles (independent) is the intangible icon of Atimonan, Quezon. (dependent)
• Is there a correlation between the monument of Sirena of Angeles (independent)
and the factor that Sirena of Angeles can support the tourism development of
Atimonan. (Dependent)
Significance of the Study
This study demonstrates why it is necessary to understand the history of the
Mermaid Statue in Lamon Bay, Barangay Angeles, Atimonan, Quezon.
The following can be linked to the findings:
Students. The purpose of this study is to help students comprehend the cultural
significance and history of the Mermaid Statue at Atimonan, Quezon.
Teachers. To include the study to IM though conceptualization and localization.

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Residents of Barangay Angeles. To preserve the culture of Quezon, community
members and researchers have been charged with identifying a monument of a mermaid
located in the barangay of Angeles, Atimonan.
LGU Tourism office. To enlighten tourists on the beauty and history of this
famous monument, the Mermaid Statue in Atimonan, Quezon.
Future Researchers. To investigate the history of the Mermaid Statue
futhermore.
Scope and Limitation of the Study
This study focuses on data gathered from Brgy. Angeles and the Municipality of
Atimonan, Quezon, as well as data that may have been gathered through websites. This
study investigates the history of the Mermaid Statue in Barangay Angeles, Atimonan,
Quezon to better comprehend the value of one of Atimonan's historic monuments.
Local residents of Barangay Angeles in Atimonan, Quezon serves as informants in
this study. Asking respondents on their familiarity with the history of our cultural
heritage, the Mermaid Statue, provided the necessary data. Other information was
obtained from websites and the Municipality of Atimonan, Quezon, as stated in the
study's bibliography.
Definitions of Terms
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According to the researchers who conducted the study, the following terms
needed to be defined so that certain aspects of the research could be analyzed without
ambiguity:
Cultural Authenticity. The measure to which a book reflects the worldview of a
certain ethnic group as well as the identifying characteristics of the language and daily
life.
Cultural Tourism. Travel for primarily cultural purposes, such as pilgrimages,
study tours, performing arts and cultural tours, attendance at festivals and other cultural
events, site visits, and research trips are all examples of cultural tourism.
Oral Tradition. Culture and history of a society are passed down orally or by
example from one generation to the next without written instructions.
Social Practices. A psychological theory called "social practice" aims to explain
how context and practice interact in social contexts.
Tourism Development. The process of building and sustaining a tourism
industry in a specific location.

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Chapter II
REVIEW OF RELATED LITERATURE
This chapter deals with the review of related literature and studies on the variables
under the study of sea creature.
On mythological figures with the lower body of a fishtail and the upper body of
an adult female, a significant amount of research into folkloric narratives derived from
historical sources and contemporary culture is currently being conducted (Hayward,
2017. 2018; Pedersen, 2015; Robertson, 2013).
As previously mentioned, mermaid legends exist in various cultures around the
world. Under this thinking, the fictitious species would also migrate beyond the
Mediterranean Sea (Betancourt, 2020). The Mediterranean Sea is an intercontinental sea
between the Atlantic and Pacific oceans. It serves as a geographical divide between
Europe and Africa. It has been referred to as the "cradle of Western civilization" (Boxer
and Sallah, 2019), and the sexuality of the medieval mermaids has garnered public
interest. Crull stated in his journal Idealizing the Bodies of Medieval Mermaids that by
analyzing images of mermaids and mermen from medieval manuscripts, viewers can
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analyze the evolution of merfolk in medieval manuscripts and comprehend how their
sexuality and purpose have changed over time. The presence of medieval mermen causes
ancient mermaids to undergo physical changes that heighten their sexuality. Even though
mermaids are mythological creatures without hair or breasts, this occurs.
Folk literature from the Philippines is considered part of the country's canon of
literature. This essential information, traced back to the nation's ethnic composition,
provides a fundamental description of the nation's historical context. There are locations
on each island and islet that recite unique tales, such as epics, myths, legends, folktales,
proverbs, and riddles. Such locations demonstrate the indigenous character of the regions
where such literature originated before the Spanish conquest (P.G. Valdez & M. A.,
Moyano, 2021). Myths help individuals recall specific events from the past, as people
have difficulty recalling such details. They must be distinguished from other types of folk
literature, such as folk legends and other types of folk narratives. In this context, deity,
god, goddess, and divinity will be used synonymously (Gavera, 2014). According to a
study by Ohio State University, mermaids have a long history of being depicted in
folklore as responsible for luring sailors off course and even onto dangerous shoals. Its
folklore and culture partly shape a nation's identity and traditional beliefs. Several
contemporary religions, including Hinduism and Candomble, continue to worship
mermaid goddesses (Radford & Dutfield, 2022). To avoid categorically denying the
existence of mermaids, rather than relying on the time-honored argument that "no
evidence has ever been found," science recommends leaving the question open so that
potential academics can investigate it, conspiracy theorists, and mermaid believers
(Goggin, 2018).
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. This is what makes the Sirens so dangerous. Sailors would be lured by the
beautiful looks and singing voices to cause sailors to wreck their ships along the rocky
coast of the Sirens (Madeleine, 2019) Cultural heritage includes artefacts, monuments, a
group of buildings and sites, museums that have a diversity of values including symbolic,
historic, artistic, aesthetic, ethnological or anthropological, scientific and social
significance.
The changing nature of cultural tourism was recently brought into focus by a
UNWTO Report on Tourism and Culture Synergies (2018), which included online
surveys covering 43% of UNWTO Member States as well as 61 international experts and
academics in the field. This study confirmed the importance of the cultural tourism, with
89% of national tourism administrations indicating that cultural tourism was part of their
tourism policy. The respondents also indicated that they expected further growth in
cultural tourism in the following five years.
This new definition confirms the much broader nature of contemporary cultural
tourism, Which relates not just to sites and monuments, but to ways of life, creativity and
‘everyday Culture’. As the UNWTO (2018) report emphasises, the field of cultural
tourism has moved Away from the previous emphasis on classic western tangible
heritage towards a much Broader and inclusive field of diverse cultural practices in all
corners of the world. In this sense the new definition mirrors the development of the
production and consumption of cultural tourism, as well as the development of academic
research on cultural tourism. It is impossible in such a brief review to do justice to the

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increasing breadth and diversity of cultural tourism research, but it is hoped that at least
some of the main themes can be traced.
The media also has an important influence on cultural tourism flows, as the many
case studies on the impact of films such as The Lord of Rings or the Chinese blockbuster
Lost in Thailand show (Connell, 2012; UNWTO, 2018). Lost in Thailand arguably
induced more than four million Chinese tourists to visit Thailand in 2013, underlining
that film tourism can also play a role in rearticulating geopolitical imaginaries
(Mostafanezhad & Promburom, 2018) as well as supporting particular place images and
stereotypes.
The UNWTO Report on Tourism and Culture Synergies (2018) points to a
number of areas of future cultural tourism development which may also become fruitful
areas for research. The tourism experts surveyed by the UNWTO expect cultural tourism
to grow in future (93% agree). Growth is also expected to increase the diversity of
cultural tourism demand and supply, increasing the importance of a number of niches,
and stimulating a general shift towards intangible heritage and what one respondent
called “soft cultural infrastructure”.
The value focus of cultural tourism also often depends on the governance style.
But there has been little research on the types of governance arrangements or ‘regimes’
that promote, support and develop cultural tourism, how these operate and the
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consequences they have. For example, there are a growing number of public-private
partnerships formed to develop and promote cultural tourism, such as heritage hotels in
Rajasthan, many cultural routes in Europe, and Cultural Tourism Enterprises in Tanzania
(UNWTO, 2018).
The United Nations Educational, Scientific and Cultural Organization (UNESCO)
created the Convention for the Safeguarding of Intangible Culture Heritage in 2003. To
date, 178 countries have signed on to the Convention and inscribed close to 500 ICH
elements on the lists of Intangible Cultural Heritage and the Register of Good
Safeguarding Practices. As of 2018, the lists include elements like male rites of passage
of the Maasai community in Kenya, knowledge and skills of water bailiffs in Algeria and
traditional hand puppetry in Egypt.
The term intangible cultural heritage was identified by UNESCO in 2003 as the
instruments, objects, artefacts, and cultural spaces that communities, groups and
individuals recognize as part of their cultural heritage. Furthermore, it is transmitted from
generation to generation, being susceptible to change by communities and groups in
response to their environment, their interaction with nature and their history. It provides
these same communities with a sense of identity and continuity, promoting respect for
cultural diversity and human creativity. Since then, this definition has been adopted by
178 states as of 2019.

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According to Ocao, (2019) Cebu is the present. Cebu isthe future of tourism.
These are the brave words of ShahlimarHofer Tamano, the head of the Department of
Tourism inCentral Visayas who, in his year-long travels across theregion and across
Cebu Province, believes that despite havingcarved a name in the global tourism map,
Cebu has tapped but10 percent of its tourism potential. Tamano assumed asregional
director in 2018.
Tourism policies is of paramount importance to take advantage of the benefits of tourism
(Harilal, et al., 2019). However, tourism policies should not merely focus on just
attracting more tourists, but rather on a more sustainable approach (Namberger et al.,
2019). From here, a destination can slide back into concealed chaos if tourism
development becomes passive. On the other hand, it could shift to an established extant
dimension.
Cultural Heritage
Cultural heritage (CH) sites are not only important components of a country’s
identity but can also be important drivers of tourism. However, an increasing number of
extreme events associated with the impacts of climate change, natural hazards and
human-induced threats are posing significant problems in conserving and managing CH
worldwide. Consequently, improved climate change adaptation and enhanced
hazard/threat mitigation strategies have become critical (but to-date under-researched)
considerations. The purpose of this paper is to identify the key hazards and threats to CH
sites, the most common types of risks to CH and the strategies being adopted to mitigate
or even eradicate those risks.

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Tangible cultural heritage refers to physical artifacts produced, maintained, and
transmitted intergenerationally in a society. Examples include the Taj Mahal, Machu
Pichu, and the Great Wall of China. All these heritage sites and monuments are here
thanks to human creativity and have a global cultural significance. It is important to
preserve these cultural sites because of their value to local communities. Furthermore,
and though they are physical objects, they help shape the aspirations, values, and beliefs
of a person’s national identity.
By the early 21st century, international tourism had become one of the world’s
most important economic activities, and its impact was becoming increasingly apparent
from the Arctic to Antarctica. The history of tourism is therefore of great interest and
importance. That history begins long before the coinage of the word tourist at the end of
the 18th century. In the Western tradition, organized travel with supporting infrastructure,
sightseeing, and an emphasis on essential destinations and experiences can be found
in ancient Greece and Rome, which can lay claim to the origins of both “heritage
tourism” (aimed at the celebration and appreciation of historic sites of recognized cultural
importance) and beach resorts. The Seven Wonders of the World became tourist sites for
Greeks and Romans.
In the Philippines, PAGE 132 j JOURNAL OF TOURISM FUTURES j VOL. 7
NO. 1 2021 the local government plays a major role in achieving the desired direction of
the country’s tourism industry (Hartley, 2018) wherein local policies and budget foster
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sustainability (Ocampo et al., 2018) and empowerment of the local community (Brillo
and Boncocan, 2016). Hence, the role of the national government is equally important to
the success of the nation’s tourism with its enabling policies that would greatly influence
local tourism development. In the same manner, its political views with other countries
would also have significant impact to international tourism (Tseng and Huang, 2017). For
instance, there was a shift in inbound tourism of Americans as the top tourists during the
early stages of the post-martial law (early 1990s), as supposed to the Koreans as the top
foreign inbound tourists in the Philippines today. Currently, there is also a steady increase
of Chinese tourists in the country because of the economic ties between the governments
of China and the Philippine administration (Rabena, 2018).
A study in China (Luo et al., 2020) identified carbon emission levels and
economic prioritisation as the scenario drivers. This resulted to five different scenarios
classified from worst (low tourism and high carbon emission) to best (high tourism and
low carbon emission). Another study on scenario planning was done by Mai and Smith
(2018), set in an island in Vietnam, applied system dynamics model to determine how the
tourism development and environmental management interact.
Taking a practice approach to cultural tourism, one entry point into the issue of
definition is to explore what cultural tourism means to the tourists themselves. The
ATLAS Cultural Tourism Project has consistently found a much smaller percentage of
people who self-identify as cultural tourists (5-10%) than the broader measures generated
by counting all those who visit cultural attractions (40%) (Richards and Munsters, 2010).
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This raises questions such as what is the difference between a tourist who visits a
museum, and a cultural tourist who visits a museum? Does feeling like a cultural tourist
lead to different behavior and patterns of interaction with culture?
Another important pointer to the future of cultural tourism according to the
UNWTO is increasing synergies between tourism and culture. Cultural tourism has long
been seen as benefitting both fields, by providing support for culture and generating
attractions for tourism. But there are real questions about the extent to which such
synergies are being realized, and also whether culture and tourism can actively harm one
another. The view of synergies at present is very narrow, and links are seen more in terms
of different types of tourism, rather than between tourism and culture per se (e.g.
Buultjens, Gale & White, 2010; Okumus, Avci, Kilic & Walls, 2012). Research also
tends to focus on economic issues, particularly how much of the money generated
through cultural tourism accrues to the cultural resources that support it. This economic
focus is important, because cultural tourists have consistently been shown to spend more
than most other types of tourists. However, there has been little attempt to extend the
discussion to other forms of value. There is a need to develop and/or apply new measures
of cultural, social, knowledge-based or creative value (e.g. Sacco and Blessi, 2007:
Richards 2015).
The value focus of cultural tourism also often depends on the governance style.
But there has been little research on the types of governance arrangements or ‘regimes’
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that promote, support and develop cultural tourism, how these operate and the
consequences they have. For example, there are a growing number of public-private
partnerships formed to develop and promote cultural tourism, such as heritage hotels in
Rajasthan, many cultural routes in Europe, and Cultural Tourism Enterprises in Tanzania
(UNWTO, 2018). But we know relatively little about how these bodies function, or the
effect that they have on tourism flows, destination development or marketing. Many of
these partnerships are also tourism-led, rather than culture-based. This raises the question
of whether such arrangements lead to the privatization or commercialization of culture,
particularly under Neo-liberal governance regimes.
The application of new technologies to cultural tourism experiences is another
area that will require more research in future. Although Virtual Reality (computer-
generated 3D environments) and Augmented Reality (the projection of computer-
generated images onto a real world view) are hardly new, their potential is only now
being fully realized (Wiltshier and Clarke, 2017). More ludic applications are also now
being applied, such as ‘serious games’ (Mortara, Catalano, Bellotti, Fiucci, Houry-
Panchetti & Petridis, 2014). There is a particular need for research on how visitors
experience such technology, and whether it increases their level of engagement. There are
important questions about how these technologies are being developed and applied, for
example in “smart tourism” contexts (Gretzel, Koo, Sigala & Xiang, 2015). The
development of new technologies also creates a need to analyse stakeholder relationships,

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particularly in terms of who benefits from and who pays for the considerable investment
required (Tscheu & Buhalis, 2016).
The growing circulation of content for tourists via new technologies also raises
questions about the cultural basis of cultural tourism in the future. We have been used to
situations where host cultures are presented to visitors, but the simple tourist-host binary
is beginning to fade as mobilities become more complex. In particular we now have large
numbers of people living (semi-permanently) outside their countries of origin. The
growing mix of tourists, expats, refugees, third culture kids and other mobile populations
is bringing the very notion of sedentary society into question in some areas. In these
situations the idea of a fixed host culture becomes absurd. More attention is therefore
being paid to more fluid concepts such as trans-modern culture. Originating in the ideas
of Rodríguez (1989, 2011) transmodernity represents a new paradigm which transcends
the crisis of modernity while taking up its outstanding challenges (equality, justice,
freedom), while maintaining postmodern criticism (Dussel, 2012). A transmodern
perspective has already been developed in the study of the authenticity of cultural tourism
experiences by Ivanovich and Saayman (2015), who argue that transformer experience as
a trans-modern phenomenon is characterized by lasting personal transformation in
opposition to the short-lived peak, temporal experiences of postmodern tourism. Such
new cultural perspectives offer the possibility of avoiding the straightjacket of either a
modern or postmodern interpretation of culture and coming to new insights that reflect
the plurality and interpenetration of the contemporary world.

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Accordingly, the development of the tourism industry is inconceivable without
the cooperation and support of the local community. As mentioned in preceding studies,
the hospitality of the host community is one of the subtle factors of growing the attraction
and demand for the tourism sector and consequently increasing the tourism revenue. The
impacts of the destination's economic crisis on resident perception and support for
tourism are examined for the first time in this study. Studies indicate that the economic
crisis alters the behavior, attitudes, and perceptions of individuals. In parallel, it is not far-
fetched to examine the impact of this factor on individuals' perceptions of tourism and
their compliance to partake in tourism development.
The UNESCO Convention for the Safeguarding of the Intangible Cultural
Heritage defines intangible heritage as “practices, representations, expressions,
knowledge, skills—as well as the instruments, objects, artifacts and cultural spaces
associated therewith—that communities, groups and, in some cases, individuals
recognize as part of their cultural heritage” (p. 5). According to the convention, ICH is
manifested in various domains, such as oral traditions and languages, performing arts,
rituals, practices, and traditional craftsmanship. Because of their peculiar geographical
positions, as well as historical and social reasons, mountain regions are often repository
of ICH.
One of the main changes in cultural tourism in the past few decades has been the
increasing interest in living traditions. Previous research has proven that tourists are
interested in experiencing the authentic ways of life of the local population, including
their ICH. Moreover, including ICH in tourism experiences often allows for a certain
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amount of participation by tourists, who recommend these activities to their friends and
relatives.
ICH is a particularly important aspect in the sustainable development of tourism because
of its intangible and fragile nature, since it needs constant practice and recreation by the
population to survive and be available for future generations. In this vein, the concept of
cultural sustainability gains particular importance. Interestingly enough, previous studies
have proven how the use of ICH in tourism activities has led to increased awareness of
local cultural specificity. Consequently, the interest of visitors has moved and motivated
local community members to protect and promote their own culture. Furthermore, the
locals have become visibly prouder of their cultural identity, including traditions and
languages. Another perspective sees ICH as a driver for sustainable tourism, as an asset
that can contribute to fostering tourism during the off-season.
More recently, the UNWTO Inclusive Recovery Guide highlighted the
importance of sustainable and community-based tourism to strengthen the systems for
transmitting ICH to future generations. UNWTO also recommends focusing on how ICH
in tourism contributes to the improvement of the livelihoods of communities while it
safeguards the social functions and cultural meanings of that heritage.
On the other hand, the tourism industry imposes changes in the living traditions
and lifestyle of the local population, in order to make it relevant and marketable for the
tourism market. Particular importance must be therefore given to avoid over-
commodification and exploitation of ICH by external actors.

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Chapter III
RESEARCH METHODOLOGY
In order to collect and analyze the data for this study, research methodology is
required. The measures that will be taken to undertake the research are described in detail
in this chapter. The research subject, research tool, data collection, and data analysis are
all covered.
Research Design
An outline of the research process, including questions about the research
problem and data analysis, is provided to the researcher in the form of a study design. It
is the researcher's planning of how to approach gaining an understanding of particular
groups or phenomena in their natural environment. The researcher used a qualitative
research design, which involves gathering verbal data from a small group of participants
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in order to understand their perspectives. The Sirena of Angeles, an Intangible Cultural
Icon that Supports the Development of Atimonan, Quezon's Culture.
Research Subject
Research Subjects are situations, objects, or individuals that the researchers will
use to examine the data for a research variable. The inhabitants of Brgy are the focus of
this study. As of 2022, Angeles in Atimonan, Quezon, had a total population of 2,417.
The study's sample size is restricted to 10 participants. They were chosen because the
researchers anticipate the Barangay residents. Angeles is familiar with the theory,
background, history, and their perspective about the Siren Monument. The researcher will
also count the number of motorists that will stop to take pictures of the Sirens nor ask
questions about the said monument.
Research Instrument
Definition of the research tool for this study is essential. The research instrument
is chosen as a supporting tool to collect data in order to aid the researcher. The researcher
employs observation and interviews to gather data for this study.
Interview Note
In order to gather data, interviewing entails posing questions and receiving responses
from participants. It consists of a set of questions that are directed to those who the
subjects of the study will be. In order to supplement the document analysis and gather
3
information about the theory and history of Sirena in Angeles, the researcher used
interviews as one of instruments.
In this study, the researcher employs semi-structured interviews with open-ended
questions that allow the researcher to ask the respondents whatever she or he wants. The
researcher formulates a number of questions to gather information from the respondents.
Data Collection
The data were collected from the 10 residents of Brgy. Angeles Atimonan,
Quezon.
1.Observing and taking video in the Sirena of Angeles, whether the motorist will stop and
take a picture or simply snob the Monument. The researcher uses field notes in observing
the motorists in order to gain rich information.
2.Formulating the interview guideline in order to prepare the interview with the residents
of Brgy. Angeles about the Sirena of Angeles.
3.Doing the interview with the residents of Brgy. Angeles to identify the theory, data,
history and their perspectives about the Sirena of Angeles.
4.Collecting the data gained from and Observation and Interview.

3
Data Analysis
After collecting the data, the researcher continued to analyze the data through
some steps 1.Classifying the level of prominence of Siren Monument by analyzing the
observation from the motorists who surpasses the said monument. 2.Selecting the
answers from the interview to know whether the data provided were sufficient
information or not.
3.Interpreting and verifying the data of observation and the data from interview.
4.Drawing the conclusion based on the result of the data that have been analyzed.
3
Chapter IV
ANALYSIS OF FINDINGS
Presentation, Analysis, and Interpretation of Data
This chapter analyzes and interprets data from individual interviewees on the Sirena
of Angeles: An Intangible Heritage, Building Culture, and Tourism Development of
Atimonan. It should be noted that responses were not indicated differences according to
the respondents.
Theme 1. What are the understanding of Atimonan about the Sirena of Angeles as
An Intangible heritage in terms of:

3
The term intangible cultural heritage was identified by UNESCO in 2003 as the
instruments, objects, artefacts, and cultural spaces that communities, groups and
individuals recognize as part of their cultural heritage. Furthermore, it is transmitted from
generation to generation, being susceptible to change by communities and groups in
response to their environment, their interaction with nature and their history.
Many versions of the angeles sirena story exist, with many of them originating with
the fisherman, sisters Halina and Malina, and fisherman lovers. Most of the respondents
said that, their understanding about the Sirena of Angeles as An Intangible Heritage is
that about the man and the Sirena itself.
Sub-theme 1. Folktale
Based on the informant the folktale of Sirena ng Angeles in Atimonan, Quezon 3
fisherman where they encounter the Sirena in the sea. There were different stories were
the Sirena sing in the rock, but it is not the right spot where sirena took place.
According to the Respondents 6, “The mermaid is a story where it is from the
translation translation-translation language translation-translation story from our elders to
the children but nowadays it is a bit erased because no one tells many stories saying that
there is something in that stone if where the mermaid statue is standing, the mermaid
comes out and they announce that they see something there that a fisherman met at that
party, but the most mermaid story in the town of Atimonan is not in the sea, it is in the
river, wrong, she is in the river, but In Angeles, there is a cave-like cave. That cave is a
tunnel leading from the side of the Maling River that we can see between Brgy, Tagbakin
and Brgy. Baluguhin is where the story of the mermaid of Angeles began”
3
Sub-theme 2. Symbolism
Based on the respondents, the Sirena symbolize the culture and landmark of
Atimonan, Quezon, They say that if you've seen the Sirena statue, you've already arrived
in the town of Atimonan. And that it symbolize our love to the culture of our town.
According to the respondents 7, “(In my view the Angeles mermaid symbolizes
the fishermen of Atimonan as fishing is one of the main gatherings in the town of
Atimonan, it also symbolizes being strong and durable that no matter what storm comes
to the town of Atimonan it will still remain intact and standing and facing the challenge
of life.)”
Respondents 6 “This symbolizes our belief, one of the cultures of the Atimonan
people is that we believe in things that cannot be seen, if I were to tell the story when I
was saying that it proves that there is a mermaid in laot here in Lamon Bay, think about it
He described that it was early in the morning when he was in trouble. He saw that there
was a woman with long hair with her back turned, then when he got angry, he turned
around and saw his light on his boat. It was just a small boat. It suddenly disappeared and
sank.”
Sub-theme 3. History
3
Based on the respondents, the History of the Sirena ng Angeles is that it was built by
former Mayor Remidios Diestro in the lot of Campomanes, and that it became part of the
culture of Atimonan, Quezon.
According to Respondent 6, “So it's like, that mermaid story is like let's see, it
was taken in Copenhagen, Denmark, ah, her style was taken from what in the little
mermaid statue of Denmark in Copenhagen, I don't know the right silence in
Copenhagen, here she is, oh, here he took this siren so the former town chief Mayor
Remedios Diestro had it erected there he had it erected there in brgy, Angeles the siren
so if I'm not mistaken I don't remember the exact year there was nothing written but I
think it was early 80's when it was erected the mermaid of Angeles but the sightings there
are not really mermaids, there is a story in that place that there is indeed a swimming
mermaid and but there are others who attribute her to Dugong but the story of the
mermaid in Angeles is not a love story when it comes from the folk tale, it is a love story,
so the love story is actually in the Ilog Maling River, it's just that there is, as I said
earlier, there is a tunnel from the one that went there is that there? to the mermaid?
There's a small cave around the mermaid, what? On the other side, on the other side, it's
like a cave, so that cave is said to be straight down to the Ilog Maling in the forest to the
maulawin, so now it went from there, what is the story like this, there are two brothers,
the eldest It was a girl, so the youngest girl was what, then suddenly, when the time
came, she didn't think that suddenly, suddenly, they were the ones who suddenly betrayed
the man, then the girl, the youngest, became married to her boyfriend, so she jumped into
the river, young, the oldest girl, and then it started sightings of a mermaid appearing in
the Maling River and they say that it is Halina and Malina named in Ma'am Mitzi's
3
writing is Malina the eldest Halina the youngest Halina is the one who got married and
then there is no revenge the mermaid is among the people, so there is life there deep in
the sea, or not in the River, but the rivers that are the continuation of the Maling River
are as if along the along the Maling River because the Maling River is from Sta Catalina
there are still two sources of water in Bantakay Falls in Pagbilao sides there is also in
Mauban that one has round stairs stairs then meet then start Sta calina bale small part of
Malinao Ilaya then Malinao Ibaba Rizal Tinadog sokol San Isidro baluguhin is that long
what is the Maling River so now I have an aspect of what a story of the history of the
Mermaid the one story that I had was that of a mermaid who had a boyfriend who was
Mortal that was a man who always met then when he didn't expect it this man had an
opportunity that was agreed upon so this is how they followed the siren didn't take
revenge now so the siren then it wasn't the boyfriend so that's not the story. That's the
story that I heard, that's the story of my ancestors, so that's also what I believe to be the
story, it's not the story of Halina and Malina, so I got revenge, so someone died because
she took the man's life when she got the man. the man's life is the man who is hidden
under the kingdom under the water so he takes someone to be with him who is mortal not
the mermaid who takes the life is the man because he is bored under the water so
whatever happens there comes out of what because that's where the meeting point is, not
sometimes in the river but sometimes they're in the sea because they're going to fish, so
caridad is down there, then Angeles, so they're just next to each other, so of course
because it's their love, mortal and immortal, of course they're huddled behind that's why
they think they're mermaids of Angeles because besides, that place is unique because it
3
has something unique, so when the Maria Cristina Park was built, that's why it was
placed that's it”
Respondents 5, “Yes, if it's a statue, it's been a while since your arm was broken so
it's no longer beautiful, but during that time our long-term mayor Remedios Diestro was
super beautiful when he placed the mermaid, as in the beauty of the face is the beauty of
body hair is sexy, then notice that he is always struck by lightning, isn't it, but it was cut
off at that time. Half of his body was gone, the only thing left was of course his tail
because it was stuck to the rock and then notice that the rock is very strong, it's been a
long time since he was broken but he's still standing. Maybe if the local government will
pay attention to it, it will really beautify the road going down, it has a roundabout that
tourists can go around and at the same time you can see the beautiful view of Lamon Bay.
And then you know that part is really a tourist attraction, I just forgot that he said that
there is a name for that place but it is now a forest, but if it is clean and improved and
made beautiful and colored I believe that it will help in the development of our tourism
because it's a tourist, if we notice that the passenger cars really stop there, it lacks
improvement, but if the local government gives it more tourism, it will improve and clean
and develop even more”

3
Folktale Story of Sirena
Understanding of
Atimonan about the
Sirena of Angeles as An
Intangible heritage in
terms of: Symbolism Feminism, Love
Culture, beliefs, Landmark,

History Fisherman
3
Theme 2. What are the factors that affects the perception about the Sirena ng
Angels as Intangible Heritage of Atimonan, Quezon.
Most of the respondents explain that the factors affecting the perception about
Sirena ng Angeles as Intangible Heritage of Atimonan, Quezon.
As previously mentioned, mermaid legends exist in various cultures around the
world. Under this thinking, the fictitious species would also migrate beyond the
Mediterranean Sea (Betancourt, 2020). The Mediterranean Sea is an intercontinental sea
between the Atlantic and Pacific oceans. It serves as a geographical divide between
Europe and Africa. It has been referred to as the "cradle of Western civilization" (Boxer
and Sallah, 2019), and the sexuality of the medieval mermaids has garnered public
interest. Crull stated in his journal Idealizing the Bodies of Medieval Mermaids that by
analyzing images of mermaids and mermen from medieval manuscripts, viewers can
analyze the evolution of merfolk in medieval manuscripts and comprehend how their
sexuality and purpose have changed over time. The presence of medieval mermen causes
ancient mermaids to undergo physical changes that heighten their sexuality. Even though
mermaids are mythological creatures without hair or breasts, this occurs.
According to Respondents 4, “It may be just a fiction or if there is truth, it will
remain a part of the history of Atimonan people”
According to respondents 7, “Because of the lack and no basis for the Sirena of
Angeles, that is one of the reasons why I do not believe that there were such creatures in
the town of Atimonan”

3
According to respondents 3, “We believe even though our eyes have not seen it,
but because we are used to it”
According to respondent 4, “(If it was said that mermaids bring bad luck, it has
changed my view that now it brings the value of the creations that accompany the
ocean.”
Beliefs
Factors that affects

the perception about
the Sirena ng Angels Lack of Basis
as Intangible
Heritage of
Atimonan, Quezon.
Fiction
Theme 3. How can Sirena ng Angeles support the Cultural Tourism Development of
Atimonan.
Informats agree that if only the local government will support the Sirena of Angeles it
will help the tourism of Atimonan, Quezon.
Based on the study, entitled “How can Sirena ng Angeles support the Cultural
Tourism Development of Atimonan.” Wherein some of the respondents agree that if only
the local government of Atimonan will support the Sirena of Angeles it will benefits the
and improve our tourism development.

3
Tourism policies is of paramount importance to take advantage of the benefits of
tourism (Harilal, et al., 2019). However, tourism policies should not merely focus on just
attracting more tourists, but rather on a more sustainable approach (Namberger et al.,
2019). From here, a destination can slide back into concealed chaos if tourism
development becomes passive. On the other hand, it could shift to an established extant
dimension.
According to respondent 5. “We can charge a person to take pictures that the
residents of this barangay can make money from, we can put a store or a restaurant and
a rest house for motorists in the said area, we can use the ocean where the mermaid
statue is placed, to put a floating cottages where the people who will benefit from the
income from this are the Barangay and the people of Barangay Angeles, we will increase
the number of tourists who will stop and visit our town when that project is completed,
we will benefit not only the people of Barangay Angeles but also the town to take care of
people to take care of.”
According to respondents 6, “So as I told you earlier that I see that the angeles
mermaid is a symbol of the rich hidden wealth of the Atimonan culture if it can be
improved by our town government and relations with the DPWH and any other agency I
am sure that this will be one of the beautiful landmarks and become ah where there will
be a connection to if there is a problem with the land, is it when you put stoles there like
huts, you know it will be fine, it will be livable, then there will be a fix parking area for
example and you already put a way for him to have a parking area even if it's small even
3
if it's even a little downhill like that and potatoes like that we'll level it then you'll put
huts, huts and stoles that will stimulate the economy there economic activites tourism will
be promoted and one of the activities can be one of the tourism centers of Atimonan
because if there is a beautiful place there and at the same time you can run it the huts or
cottages can also be the huts that are rented, it can be a place and I also want to protect
the place in case the time comes to put artificials in it so that at least the fish there have
something to add attraction there in the area though the place is a bit shallow but at
least when there are people like that there is something extra so I see the potential of it
being one of the agh cultural heritage sites because if it was still in the 1980's or late
70's so if it is about my age then that place is 42 years old so when some time comes, that
will be the golden year of Angeles, it will be even more beautiful, but it has great
potential because along the high way the view is beautiful, so we just need to maintain
the cleanliness and the beauty of the place here, and we can also give the people of
Angeles an economic opportunity. that they themselves will be the ones who have such
things, the town government should be open to beautifying the siren in Brgy Angeles,
that's all.)
According to respondent 5, “Yes, if it's a statue, it's been a while since your arm was
broken so it's no longer beautiful, but during that time our long-term mayor Remedios
Diestro was super beautiful when he placed the mermaid, as in the beauty of the face is
the beauty of body hair is sexy, then notice that he is always struck by lightning, isn't it,
but it was cut off at that time. Half of his body was gone, the only thing left was of course
his tail because it was stuck to the rock and then notice that the rock is very strong, it's
been a long time since he was broken but he's still standing. Maybe if the local
3
government will pay attention to it, it will really beautify the road going down, it has a
roundabout that tourists can go around and at the same time you can see the beautiful
view of Lamon Bay. And then you know that part is really a tourist attraction, I just
forgot that he said that there is a name for that place but it is now a forest, but if it is
clean and improved and made beautiful and colored I believe that it will help in the
development of our tourism because it's a tourist, if we notice that the passenger cars
really stop there, it lacks improvement, but if the local government gives it more tourism,
it will improve and clean and develop even more.)
How can Sirena ng Angeles support the

Cultural Tourism Development of Atimonan.
development of wealth of the put a store or a

Atimonan culture restaurant and a rest
our tourism house
3
Chapter V
SUMMARY OF FINDINGS, CONCLUSIVE, AND RECOMMENDATION
This chapter presents the summary of findings, the conclusion drawn, and
recommendation of the study.
Summary of the Study
In this study, present some insights and some of the answers of the respondents are
different from others answer. That The identity of Atimonan is not the mermaid of
Angeles, but the mermaid of Angles is the landmark of the town of Atimonan. The data
analysis supporting of collecting data from the respondents.
Summary of Findings
3
This study was designed to determine the Sirena of Angeles: An intangible
heritage, building culture and tourism development of Atimonan and to input variables
for history of the Atimonan, Quezon. Specifically, it sought to answer how many the
residents of Brgy. Angeles knows the history behind the statue of Sirena. It also assessed
the factors that affects the Sirena of Angeles as an Intangible Heritage of Atimonan i. It
determined the knowledge of the residents of the Brgy. Angeles. How can Sirena ng
Angeles support the Cultural Tourism Development of Atimonan.
This study used the descriptive survey method of research which described the
nature of the situation as it existed at the time of research and explored the cause of the
phenomena. Data analysis was in the form of interview note which served as the main
tool to determining the Sirena of Angeles: An intangible heritage, building culture and
tourism development of Atimonan.
The summary of findings has answered the research questions. This includes the
result of questions and variables of (1).What are the understanding of Atimonan about the
sirena of Angeles as An Intangible heritage in terms of: Folktale, Symbolism, History
(2).What are the factors that affects the perception about the Sirena ng Angels as
Intangible Heritage of Atimonan, Quezon. (3).How can Sirena ng Angeles support the
Cultural Tourism Development of Atimonan.
The following are based on the research accomplish, during an interview note of
brgy. Angeles.
The summary of finding shows the result of each variable by the respondents
answer to the questionnaires.

3
This part of the chapter presents the summary of findings on the data gathered from
the the respondents of brgy. Angeles, a interview note and observation note. This study is
really important so, by their answer or findings researcher’s will be able to know
situation of sirena of angeles in Atimonan, Quezon and for the outcome of the study,
researcher’s will make an important intangible heritage.
The findings showed an unsimilar pattern on the study on the Sirena ng
Angeles :Intangible Heritage:
1.What are the understanding of Atimonan about the sirena of Angeles as An
Intangible heritage in terms of: Folktale, Symbolism, History
Almost of the respondnets said that, Sirena of Angeles Many versions of the
angeles sirena story exist, with many of them originating with the fisherman, sisters
Halina and Malina, and fisherman lovers. Most of the respondents said that, their
understanding about the Sirena of Angeles as An Intangible Heritage is that about the
man and the Sirena itself.
2. What are the factors that affects the perception about the Sirena ng Angels as
Intangible Heritage of Atimonan, Quezon. That there were beliefs, lack of basis and
Fiction that until now doesn’t have proof.
3. How can Sirena ng Angeles support the Cultural Tourism Development of
Atimonan.
Based on the respondents, many of them agree that if only the local government will
support the Sirena of Angeles it will help the tourism of Atimonan, Quezon. By putting
some store or restaurant near the Sirena and to make stairs so that the motorist will have
the chance to have some rest in our Sirena.

3
5.4 Implications of the Study
Implications for Practice:
This part of the chapter presents the four (3) implications for practice
1. For the Tourism by making an important intangible story, the Municipality of
Atimonan, Quezon will have great benefit in this study, to preserve the important
documentation
2. For educators. This would help you to determine whether it is part of our culture
and will benefit you on your future research.
3. For future researchers. This would give help to the future researchers to guide
them and to serve as a source of information that would be related to their topic.
5.4 Recommendations for Further Studies
RECOMMENDATION
Bases on the finding and conclusions presented the following recommendation are
suggested:
1. 1.The researcher recommend that the Sirena of Angeles should restoration the
Statue so that the tourist will take a picture and will come back again and to
recommend it to their friends and will conduct a tour with the living in Barangay
Angeles in Atimonan, Quezon

3
2. 2.The researcher recommend that the living in Barangay Angeles have enough
Awareness program on dissemination of right information of sirena knowledge
for them to know the history of Sirena in Barangay Angeles so that if a tourist
asks, they will be able to answer what the history of Sirena of Angeles.
3. The researcher recommend that the living in Barangay should lessen their
tactfulness so that the tourist will come again, and instead of being tactful, the
researcher recommend to the managing of Sirena in Angels improve their
politeness. Preservation and Business plan
Conclusions
1. The conclusions of the findings for the four research questions on the statement of the
problem or in an interview note. The conclusions are as stated below:
2. from the beginning of the study, researcher’s will be grateful to continue this topic
about the study on the Sirena of Angeles: An intangible heritage, building culture and
tourism development of Atimonan. This study is important citizen, residents of brgy.
Angeles for the tourism municipality of Atimonan, Quezon, to know that there also
landmark that we needed to focus and pay attention too.
3. Researcher’s will encourage the students especially in the field or in the course of
Bachelor of Culture and Arts Education (BCAED), will continue this study to contribute to
this study.
5.5 Overall Summary
This study was designed to determine the Sirena of Angeles: An intangible heritage,
building culture and tourism development of Atimonan and to input variables for history
of the Atimonan, Quezon. Specifically, it sought to answer how many the residents of
3
Brgy. Angeles knows the history behind the statue of Sirena. It also assessed the factors
that affects the Sirena of Angeles as an Intangible Heritage of Atimonan in terms of
Political, Socio-economic and Environment. “Sirena of Angeles as Intangible heritage
icon” manifested Atimonan, Quezon in terms of Oral traditions, Culture and Tourism
Development and the probability that Sirena of Angeles can support the Tourism
Development of Atimonan in terms of Sustains Intangible Culture and Visitor
Sustainability. It determined the knowledge of the residents of the Brgy. Angeles.
From the beginning of the study, researcher’s will be grateful to continued this
topic about the study on the Sirena of Angeles: An intangible heritage, building culture
and tourism development of Atimonan. This study is important citizen, residents of brgy.
Angeles for the tourism municipality of Atimonan, Quezon, to know that there also
landmark that we needed to focus and pay attention too.

3
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LEON GUINTO MEMORIAL COLLEGE INC.

SIRENA OF ANGELES: AN INTANGIBLE HERITAGE, BUILDING CULTURE

In Partial Fulfillment

MARIAH PAULA M. ALMEYDA

LEON GUINTO MEMORIAL COLLEGE INC.

CERTIFICATION AND APPROVAL SHEET

LEON GUINTO MEMORIAL COLLEGE INC.

friends in allowing us to carry on with this investigation. Furthermore, we are incredibly

LEON GUINTO MEMORIAL COLLEGE INC.

LEON GUINTO MEMORIAL COLLEGE INC.

The purpose of this paper is to highlight issues surrounding Sirena of Angeles to

in cultural heritage tourism.

appropriated for tourism and related issues and concerns.

LEON GUINTO MEMORIAL COLLEGE INC.

TITLE PAGE ……………………………. i

CERTIFICATION AND APPROVAL SHEET …………………………….. ii

CHAPTER I: The Problem and Its Settings

CHAPTER II: Review of Related Literature/ Studies …………………………… 6

CHAPTER III: Research Methodology

LEON GUINTO MEMORIAL COLLEGE INC.

Data Gathering Procedure.............................................................................. 22

CHAPTER IV: Presentation, Analysis, and Interpretation of Data................... 24

CHAPTER V: Summary, Findings, Conclusions, Implications and

BIBLIOGRAPHY (KAHIT HINDI CITED – FORMAT, IDEA, PATTERN)

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THE PROBLEM AND ITS SETTING

Tourism is the largest and fastest-growing industry in the country. Maintaining

tourism industry in a single municipality. The desire of tourists is to immerse themselves

originality and authenticity of cultural assets.

process of tourism destination development becomes available. An intelligent approach

industry's financial viability.

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a large rock alongside a highway frequented by many motorists and travelers.

remained part of the culture over time.

This impetus for researchers to examine the Mermaid statue in Atimonan,

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physical manifestations since it is ever developing. Actually, he grasped the essence of

development. Consequently, it encompasses all immaterial characteristics that a society

considers to be fundamental to its intrinsic identity, as well as its uniqueness and

its specific individuality.

Background of the Study

This study aims to provide information about the Sirena of Angeles as an

Pourafkareh suggest that Cultural/heritage tourism is the fastest-growing sector of the

tourism industry because travelers are becoming increasingly specialized. This trend is

archaeology, and human interaction. People's interest in traveling to cultural/heritage

places has recently surged and is anticipated to continue.

According to the Record of Municipal Tourism of Atimonan the Sculpture of

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method by which it was incorporated into the community of Atimonan, Quezon's

development of Atimonan, Quezon

Conceptual Framework IPO

output. SIRENA OF ANGELES: AN INTANGIBLE

Interview the Don’t Interview the

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Statement of the Problem

The researcher conducts the study of “Sirena of Angeles: An Intangible

Heritage, Building Culture and Tourism Development of Atimonan”

Specifically, it aims to provide answers to the following questions:

1. What are the understanding of Atimonan about the sirena of Angeles as An

Intangible heritagen terms of:

Intangible Heritage of Atimonan, Quezon.