PLAYBOOK

Established by Funded by Organized by Supported by

 Congratulations!

You are one of the 20 final teams selected for the Foodpreneur
Generations.
With this playbook, we hope that you know what to expect and
INSTELLAR © 2021

prepare yourself for intense and exciting sessions with our various
mentors in upcoming weeks.
In the program, you will get workshops to sharpen your ideas and
mentoring session with matched external advisor to guide you in
developing your ideas!
Let’s march on!

Romy Cahyadi
CEO Instellar

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 TABLE OF CONTENT

Checklist 4
Program Journey 5
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Timeline 6
Workshop 7
Mentoring 9
Ceremony (Demo day) 11

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 Please join the whatsapp group
(https://chat.whatsapp.com/Hl4KRLS8khk2tlndMjWQMH).

Prepare your team that consists of 3 to 6 members to join the

workshop.
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CHECKLIST It is advised to join the workshop using laptop since we will have a
lot of discussion using mural/miro.
Things you need to prepare for
this program. Please make sure you have stable connection to join the workshop.

And the most important is to prepare your spirit. Let’s learn

together here !

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 PROGRAM JOURNEY

Registration

Screening You’re
here
Onboarding

Kick-off & Workshop 1

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The selected teams will join the first meeting of this

program, followed by Workshop 1: Design. In this
workshop, the teams will guided to develop their idea
and look at all key aspects of enterprise planning.
Testing Phase
The teams will take the idea to potential customers
and partners to get their feedback and explore the
market. In this phase, the teams are provided with one
Workshop 2 time mentoring session with matched external advisor.
The teams will bring the results from testing phase to
refine the business model and prepare for roll-out.

Ceremony
The top 3 most performing teams will be expected to
present their ideas and progress. Group of judges will
deliver their feedback toward the participants.

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 TIMELINE

12 Nov 23 Nov - 8 Dec

15 Oct 17 Dec
Kick-off and Testing phase +
Close Ceremony
Workshop 1: Mentoring
Submission
Design (part 1)
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2021
October November December

29 Oct 22 Nov 9 & 10 Dec

Announcement Wokshop 1: Wokshop 2:
Design (part 2) Refine

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 WORKSHOP
The workshop are facilitated by META Innovation Lab and utilized SEED Starter as the curriculum.

Module Workshop 1 Module Workshop 2

DESIGN REFINE
● Visual Prototyping ● Refine Insights
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● Pitching ● Strategic Business

● Target Market Analysis Environment Analysis
● Lean Enterprise Blueprint ● Understanding Impact
Augustine Merriska ● Branding ● Marketing & Distribution
Founder Channels
META Innovation Lab
● Go To Market
Augustine Merriska
Founder META Innovation Lab ● Finance Start-up

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 WORKSHOP

Since the participants come from various cities in Indonesia, the workshop will be implemented virtually via Zoom
platform. Time and key points for each workshop as follow:

Fri, 12 Nov 2021 Thu, 09 Dec 2021

DAY 09.00 - 16.00 WIB DAY 09.00 - 15.00 WIB
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01 ● Kick - off 03 ● Refine Insights

● Visual Prototyping ● Strategic Business Environment Analysis
● Pitching ● Understanding Impact

Mon, 22 Nov 2021 Fri, 10 Dec 2021

DAY 09.00 - 15.00 WIB DAY 09.00 - 15.00 WIB
02 ● Target Market Analysis 04 ● Marketing & Distribution Channels
● Lean Enterprise Blueprint ● Go To Market
● Branding ● Finance Start-up

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Please prepare issues/weak
points that you would like to
raise in the meeting so that
we can proceed in matching
you with your mentor.
MENTORING
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The discussion will be
framed in a document called
Mentoring Progress Report
which the mentee and the
mentor will have to fill
during the mentoring
session.

Each teams will have access for

one hour mentoring session with
practitioners.

In general, mentors will

guide you in your journey,
not to provide you with the Please always be respectful
‘right’ answer or to make to one another.
decisions for you.

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 Potential Mentors
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Solo Technopark Femalepreneur Rahsa Nusantara Duta Pisang

Government service Edu-tech startup Social enterprise that Social enterprise that
providing innovation providing process herb and spice uses bananas as basic
center to empower local entrepreneurship into classic and ingredients for the
business. education and digital contemporary products product.
literacy for women. for daily consumption

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 CEREMONY (DEMO DAY)

Talkshow: Leveraging Sustainable Food System in Indonesia* Pitching Session

In this stage, the top 3 most

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performing teams will be

expected to present their
ideas and progress. Group of
judges will deliver their
feedback toward the
Representative Adi Reza Nugroho Hatta Kresna Representative participants.*
Rikolto CEO & Co-Founder Founder Solo City
Mycotech Lab (TBC) Rahsa Nusantara (TBC) Government

* The detailed to be announced.

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If you have any questions regarding this program, please feel free to contact us at:
viona.wongso@instellar.id or +62 858 8146 8001 (Viona)
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