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Product Concept
Product Concept
Product Concept
BANANA CHIPS
THE MARKET
- Households
- Schools
- Youngsters/ Students
Who are the people capable of doing it?
- Specifically Filipinos, because of its accessibility, availability, and its sweet flavor, it has been
part of Filipino snacking for decades.
- The product can be sold any time since it is not seasonal. For decades, the banana industry
has been booming in the Philippines. Primarily because of the climate that is suitable for the
cultivation of banana plant.
COSTS
- The product will be designed to utilize the customer’s preferences thus, a minimum cost of
production is expected to be P20.00/pack
- Selling price is P25.00/pack
Value added features