1.
Informational Clarity
Users must clearly understand the meaning and purpose of all text,
graphics, and controls.
Визуальная ясность текстов/ Visual clarity of texts
- Texts must be scannable.
- There is a clear visual hierarchy and structure
- More important elements are more visible (color, size,
location)
- the text is too small, so you have to squint to read something
- you need to study very carefully to understand everything
- breakdown into thematic categories.
Correctness
- texts comply with grammar rules (spelling, punctuation)
- The texts are located in the appropriate places on the site.
- it would be possible to make the text more structured by
highlighting the main points
- the search bar, contacts, subheadings of articles on the page are
arranged according to the scheme in the form of
- uniformity of the interface, there is a site map;
Visual Clarity Create a clear structure and hierarchy for all visual
elements. Support visual interface scanning. Minimize visual noise.
2.8 Визуальная ясность графики/Visual Clarity Graphics
- Use simple backgrounds
- users do not look at objects that remind them of banner ads.
- at first glance, the picture is very exciting, just ready for new
achievements
- in the center we see an informational banner that can be
scrolled through easily
- product photo only one thing I would like to see a bigger album
- no annoying elements for users (for example, advertising with
sound);
- there are no bright bold colors and colored text;
- the color depends on the sensation of the subliminal meaning
(red - error, green - everything is fine);
- optimal size of active elements (links, banners, buttons);
Image:
- sameness in size of similar shapes and colors;
- usefulness (an image with information or a design element);
- high quality.
- I see an interesting animation on the site
- Optimize the size of pictures On one of the pages of the
catalog, some elements of the collection are of different sizes.
This format does not good and …. that everything must looks
the same.
- the user did not understand the essence of the picture on the
first screen of the page. this picture is makes a sensation of
foolishness
Визуальная ясность навигации/Visual Clarity of Navigation:
- Links should look like links (color, underline, cursor shape on
hover, etc.)
- Visited links marked
- Show the difference between internal and external links
- Links must be functional
- Links should lead to the right place.
- design of links in uniform colors and style throughout the
application;
Визуальная ясность форм ввода данных/Visual clarity of data entry
forms:
- The user should easily recognize controls by their appearance
(buttons, input lines, checkboxes, etc.)
- The length of the input fields must correspond to the number
of characters of the requested information.
- it is difficult to find a button that would lead to the right page
- Very often designers like to draw something. But it happens
that people do not even realize that this is an input line. It is so
coolly drawn that it is generally not clear that you can drive in
the text there.
- 2.2 we see an opportunity to write a review only, but we
cannot read other people's reviews in advance
- social network contacts should be at the bottom of the site or in
the company contact details
- the presence of information about the company and a working
logo;
- page 404 reports the time and cause of the error, contains
information about the main sections and contacts
- I found a damaged image with a 404 error that is,
- I think it needs to be fixed
- The product does not match the color. This creates a sense of
distracts from browsing the catalog. If all products are
displayed in one color, then it will be possible to return a sense
of firmness and order.
- stick to design Three blocks with headings have moved to the
left side and do not fit into the overall layout of the page.
- Stick to Organic Element Sizes The comment box should be
reduced and centered. Now this field looks too wide and
uncomfortable.
- In each block, all images must have the same size. If this is not
observed, there is a feeling of disorder
- Fix an image with a 404 error I find a damaged image on the
page, which is located immediately below the rubricator. It is
need to remove it or replace it with a working one.
- 3. the hint should be as relevant as possible
- during the search, a hint of a similar product should be
provided, because the client may think that the product is not
available and will leave the site
- I go to the site for 5 minutes to quickly find what I need and not
to understand functional issues
- explanations appear where necessary (for example, why the
button / link is inactive, there is no need to hide them
completely);
Correctness Achieve correctness, operability, correctness of use of all
elements of the user interface. Use all elements for their intended
purpose.
User Tasks
- Do not lead users away from their main goals
- Don't impose unnecessary restrictions
- Do not force the user to perform unnatural actions
- Keep the internals of the site / program inside it
- Don't make the user guess how the site will behave
- Inform the user about what task he is performing, what actions
he is performing, what is happening at the moment, how long it
will take and when the current operation will be completed
- Show where the user is located in the information system
Ease of use of the functionality:
- instant scrolling (up/down buttons on long pages);
- the logo is clickable and leads to the main page,
 - there is a convenient search on the site or in the application; - Remove extra words
- convenience of buttons (the button itself is pressed, not the - Minimum "instructions"
text on it or the adjacent area) 6.
Error processing
a short first description of the site
- Explicitly designate required fields (Явно обозначьте
- the first thing you can see is the main logo of the site, but it is
обязательные поля)
not clear what the essence of the site is
- Despite erroneous actions by the user, the desired result
- you need to study very carefully to understand everything
should be achieved with minimal corrective actions on the part
- here I go to the page and start to hang
of the user.
- the site or page loads / does not quickly (software interface);
- The error message should be prominent and contextual
- the site is quite clear for me as a user
- The error message should explain the cause of the error and
- navigation on the site is clear to me
suggest ways to resolve it. It should also tell you how not to
- it is superfluous on the site is…
make the same mistake in the future
- language and number system, time format are presented in the
Uniformity
usual format (or can be quickly changed);
- Uniform visual style (colors, fonts, grids, image sizes)
- convenient type and content quality;
- Using the same pictures to illustrate the same concepts and
- the main functionality is clear and you don't need to look for it;
actions
- no/has horizontal scroll bar;
- Use of unified navigation mechanisms (navigation bars, menus,
- instant scrolling (up/down buttons on long pages);
etc.)
- the are must be you crucial elements like a call to action jump
Consistency Maintain consistency in terms, concepts, visual style.
- Looks carefully
Uniformity
- i am still waiting fo the home page
- The name always expresses the corresponding meaning
- it is realy taking a long time to a load
- The same terms are used for the same concepts.
- my guess would be that this woul be there
- Proportional descriptions of similar concepts (same categories
of the left side i see the floor plans and the guides and it was s
and amount of information)
easy
Minimalism and validity Each interface element that the user sees
- ok i click back here and just focusing on this one
must prove its right to exist.
- now I will try to enter something randomly
Minimalism and validity of texts:
- this is honestly super confusing i dont even know where this
- Keep it short, informative, to the point
would be
- im not going to give up and google to it
- well that wasnt exactly obvious
- i had to hover and find these secret dots
- I add the product to the basket
- when scrolling the menu starts to move
- general purpose
- on the up side i see the floor plans and the guides and it was s
easy the main functionality is clear and you don't need to look
for it
- tells me what to do and how to use it okay
- some cards I have no idea what is it means
- on this site i guess i would learned how to get a car okay i guess
i would learnt what
- i dont know if it tells me about availability
- for me as a user i dont feel that i got a good answer about
availability

7.