Database

Month Year Date Country Revenue Cogs Advertising Spend

1 2019 1/31/2019 USA 1801.8 -602.8 -317.6
2 2019 2/28/2019 USA 1705.2 -497.5 -316.7
3 2019 3/31/2019 USA 2013.2 -602.8 -318.2
4 2019 4/30/2019 USA 1908.7 -556.6 -323.7
5 2019 5/31/2019 USA 2069.1 -557.5 -350.6
6 2019 6/30/2019 USA 2093.1 -509.5 -349.1
7 2019 7/31/2019 USA 2299.4 -475.4 -306.6
8 2019 8/31/2019 USA 1311.8 -387.7 0.0
9 2019 9/30/2019 USA 2004.9 -510.5 -336.2
10 2019 10/31/2019 USA 2302.2 -534.5 -430.5
11 2019 11/30/2019 USA 1940.0 -441.2 -142.2
12 2019 12/31/2019 USA 2205.1 -363.7 -216.9
1 2020 1/31/2020 USA 2297.4 -467.1 -429.8
2 2020 2/29/2020 USA 1898.7 -365.5 -295.2
3 2020 3/31/2020 USA 2131.5 -456.0 -355.0
4 2020 4/30/2020 USA 2381.6 -563.7 -355.9
5 2020 5/31/2020 USA 2596.4 -564.0 -360.0
6 2020 6/30/2020 USA 2585.4 -514.5 -358.2
7 2020 7/31/2020 USA 2805.5 -479.9 -363.4
8 2020 8/31/2020 USA 1517.4 -387.3 0.0
9 2020 9/30/2020 USA 2387.7 -518.3 -341.5
10 2020 10/31/2020 USA 2811.3 -538.3 -346.6
11 2020 11/30/2020 USA 2631.3 -469.5 -343.5
12 2020 12/31/2020 USA 2381.6 -417.7 -349.1
1 2021 1/31/2021 USA 2874.6 -648.2 -570.1
2 2021 2/28/2021 USA 2371.2 -488.0 -387.9
3 2021 3/31/2021 USA 2653.0 -637.0 -345.9
4 2021 4/30/2021 USA 3059.3 -761.5 -356.4
5 2021 5/31/2021 USA 3358.8 -758.0 -364.4
6 2021 6/30/2021 USA 3293.1 -686.2 -357.8
7 2021 7/31/2021 USA 3557.4 -638.1 -361.8
8 2021 8/31/2021 USA 2003.1 -488.9 0.0
9 2021 9/30/2021 USA 3101.1 -701.6 -338.9
10 2021 10/31/2021 USA 3585.5 -734.4 -343.8
11 2021 11/30/2021 USA 3342.6 -624.6 -337.2
12 2021 12/31/2021 USA 3039.6 -538.9 -414.7
1 2019 1/31/2019 Canada 33.2 -19.4 -5.9
2 2019 2/28/2019 Canada 21.2 -18.5 -3.9
3 2019 3/31/2019 Canada 22.2 -24.0 -3.5
4 2019 4/30/2019 Canada 19.4 -13.8 -3.3
5 2019 5/31/2019 Canada 19.4 -16.6 -3.3
6 2019 6/30/2019 Canada 18.5 -9.2 -3.1
7 2019 7/31/2019 Canada 23.1 -10.2 -3.1
8 2019 8/31/2019 Canada 14.8 -9.2 0.0
9 2019 9/30/2019 Canada 41.5 -12.9 -7.0
10 2019 10/31/2019 Canada 66.6 -16.6 -12.5
11 2019 11/30/2019 Canada 76.6 -17.5 -5.6
12 2019 12/31/2019 Canada 72.9 -15.7 -7.2
1 2020 1/31/2020 Canada 94.2 -25.8 -17.6
2 2020 2/29/2020 Canada 111.7 -26.8 -17.4
3 2020 3/31/2020 Canada 108.0 -33.2 -18.0
4 2020 4/30/2020 Canada 113.6 -33.2 -17.0
5 2020 5/31/2020 Canada 122.4 -33.2 -17.0
6 2020 6/30/2020 Canada 138.4 -32.3 -19.2
7 2020 7/31/2020 Canada 126.2 -24.0 -16.4
8 2020 8/31/2020 Canada 69.1 -10.2 0.0
9 2020 9/30/2020 Canada 148.4 -33.2 -21.2
10 2020 10/31/2020 Canada 144.5 -42.5 -17.8
11 2020 11/30/2020 Canada 152.5 -42.5 -19.9
12 2020 12/31/2020 Canada 124.9 -28.6 -18.3
1 2021 1/31/2021 Canada 134.4 -43.6 -26.7
2 2021 2/28/2021 Canada 140.3 -48.6 -22.9
3 2021 3/31/2021 Canada 155.4 -68.2 -20.3
4 2021 4/30/2021 Canada 165.2 -46.5 -19.2
5 2021 5/31/2021 Canada 163.5 -42.4 -17.7
6 2021 6/30/2021 Canada 177.5 -44.8 -19.3
7 2021 7/31/2021 Canada 192.2 -38.0 -19.6
8 2021 8/31/2021 Canada 112.5 -16.2 0.0
9 2021 9/30/2021 Canada 196.9 -44.1 -21.5
10 2021 10/31/2021 Canada 203.6 -60.2 -19.5
11 2021 11/30/2021 Canada 200.8 -55.3 -20.3
12 2021 12/31/2021 Canada 227.1 -51.4 -31.0
1 2019 1/31/2019 Mexico 41.5 -22.2 -7.3
2 2019 2/28/2019 Mexico 59.1 -23.1 -11.0
3 2019 3/31/2019 Mexico 71.1 -18.5 -11.2
4 2019 4/30/2019 Mexico 85.8 -22.2 -14.6
5 2019 5/31/2019 Mexico 82.2 -21.7 -13.9
6 2019 6/30/2019 Mexico 96.0 -16.6 -16.0
7 2019 7/31/2019 Mexico 88.6 -14.8 -11.8
8 2019 8/31/2019 Mexico 68.3 -12.9 0.0
9 2019 9/30/2019 Mexico 201.2 -33.2 -33.7
10 2019 10/31/2019 Mexico 180.0 -38.8 -33.7
11 2019 11/30/2019 Mexico 156.9 -31.4 -11.5
12 2019 12/31/2019 Mexico 150.5 -24.0 -14.8
1 2020 1/31/2020 Mexico 162.5 -30.5 -30.4
2 2020 2/29/2020 Mexico 177.2 -33.2 -27.6
3 2020 3/31/2020 Mexico 194.8 -30.5 -32.4
4 2020 4/30/2020 Mexico 224.8 -39.7 -33.6
5 2020 5/31/2020 Mexico 218.3 -37.8 -30.3
6 2020 6/30/2020 Mexico 212.9 -36.9 -29.5
7 2020 7/31/2020 Mexico 195.0 -30.5 -25.3
8 2020 8/31/2020 Mexico 113.4 -12.0 0.0
9 2020 9/30/2020 Mexico 239.6 -60.9 -34.3
10 2020 10/31/2020 Mexico 285.2 -52.6 -35.2
11 2020 11/30/2020 Mexico 284.9 -55.4 -37.2
12 2020 12/31/2020 Mexico 219.2 -55.4 -32.1
1 2021 1/31/2021 Mexico 215.1 -44.0 -42.7
2 2021 2/28/2021 Mexico 249.7 -53.2 -40.9
3 2021 3/31/2021 Mexico 398.6 -68.0 -52.0
4 2021 4/30/2021 Mexico 367.5 -70.8 -42.8
5 2021 5/31/2021 Mexico 340.2 -63.9 -36.9
6 2021 6/30/2021 Mexico 364.0 -68.3 -39.5
7 2021 7/31/2021 Mexico 319.8 -52.9 -32.5
8 2021 8/31/2021 Mexico 186.4 -20.6 0.0
9 2021 9/30/2021 Mexico 392.5 -106.8 -42.9
10 2021 10/31/2021 Mexico 458.9 -89.4 -44.0
11 2021 11/30/2021 Mexico 494.5 -100.4 -49.9
12 2021 12/31/2021 Mexico 365.6 -95.6 -49.9
1 2019 1/31/2019 Brazil 64.6 -61.8 -3.4
2 2019 2/28/2019 Brazil 64.0 -60.9 -2.6
3 2019 3/31/2019 Brazil 68.8 -65.5 -2.2
4 2019 4/30/2019 Brazil 66.9 -63.7 -1.9
5 2019 5/31/2019 Brazil 78.5 -74.8 -1.4
6 2019 6/30/2019 Brazil 61.1 -58.2 -1.1
7 2019 7/31/2019 Brazil 87.2 -83.1 -1.6
8 2019 8/31/2019 Brazil 67.8 -64.6 0.0
9 2019 9/30/2019 Brazil 87.2 -83.1 -6.2
10 2019 10/31/2019 Brazil 91.1 -86.8 -5.2
11 2019 11/30/2019 Brazil 85.3 -81.2 -1.3
12 2019 12/31/2019 Brazil 19.6 -19.4 -1.2
1 2020 1/31/2020 Brazil 106.1 -73.3 -2.2
2 2020 2/29/2020 Brazil 114.2 -78.9 -3.2
3 2020 3/31/2020 Brazil 111.0 -76.7 -3.5
4 2020 4/30/2020 Brazil 130.2 -90.0 -2.5
5 2020 5/31/2020 Brazil 101.3 -70.0 -1.7
6 2020 6/30/2020 Brazil 144.7 -100.0 -1.3
7 2020 7/31/2020 Brazil 112.6 -77.8 -2.3
8 2020 8/31/2020 Brazil 144.7 -100.0 0.0
9 2020 9/30/2020 Brazil 151.2 -104.4 -7.9
10 2020 10/31/2020 Brazil 141.5 -97.8 -5.1
11 2020 11/30/2020 Brazil 33.8 -23.3 -3.4
12 2020 12/31/2020 Brazil 127.7 -88.3 -2.6
1 2021 1/31/2021 Brazil 139.2 -94.7 -3.3
2 2021 2/28/2021 Brazil 135.3 -92.0 -4.8
3 2021 3/31/2021 Brazil 158.8 -108.0 -3.8
4 2021 4/30/2021 Brazil 123.5 -84.0 -2.7
5 2021 5/31/2021 Brazil 176.5 -120.0 -1.9
6 2021 6/30/2021 Brazil 137.3 -93.3 -1.5
7 2021 7/31/2021 Brazil 176.5 -120.0 -2.6
8 2021 8/31/2021 Brazil 184.3 -125.3 0.0
9 2021 9/30/2021 Brazil 172.6 -117.3 -8.5
10 2021 10/31/2021 Brazil 41.2 -28.0 -5.6
11 2021 11/30/2021 Brazil 155.8 -105.9 -3.7
12 2021 12/31/2021 Brazil 167.1 -113.6 -3.4
Staff costs Headcount Employee engagement Website traffic
-252.9 125.5 3.8 69.0
-259.4 136.6 3.6 57.5
-277.8 146.8 3.1 60.9
-294.5 154.2 3.9 65.0
-298.2 156.9 3.9 65.0
-308.3 160.6 3.9 71.7
-334.2 159.7 3.9 71.7
-309.2 156.9 3.9 71.7
-258.5 170.8 3.9 71.7
-331.4 179.1 3.9 68.7
-339.7 180.0 3.9 68.7
-426.5 185.5 3.9 68.7
-306.5 186.5 3.9 78.2
-296.4 216.9 3.7 65.1
-282.2 216.9 3.2 75.3
-359.8 214.8 4.0 75.3
-358.2 218.5 4.0 75.3
-359.8 221.3 4.0 84.3
-365.5 224.0 4.0 84.3
-352.6 220.3 4.0 84.3
-358.1 225.0 4.0 84.3
-363.0 225.9 4.0 77.0
-360.2 225.9 4.0 77.0
-357.9 225.9 4.0 80.7
-380.1 225.5 4.0 101.6
-334.9 226.4 3.8 85.6
-322.2 225.0 3.3 97.0
-396.7 251.3 4.2 98.9
-392.4 258.9 4.2 105.8
-390.2 258.0 4.2 108.7
-393.6 258.1 4.2 108.7
-384.0 273.4 4.2 108.7
-383.7 274.7 4.2 108.7
-388.6 274.7 4.2 102.4
-388.4 263.9 4.2 102.4
-410.1 267.9 4.2 99.3
-35.1 1.8 2.5 3.0
-35.1 3.7 2.6 3.2
-22.2 6.5 3.2 3.8
-13.8 10.6 2.5 3.7
-10.2 11.1 2.8 4.1
-12.9 13.8 2.8 4.3
-12.9 15.7 2.5 4.4
-12.9 15.7 2.8 3.1
-14.8 20.3 2.1 5.0
-33.2 23.1 2.1 5.0
-44.3 33.2 2.7 5.5
-53.5 37.8 2.9 5.8
-59.2 37.8 2.7 7.3
-56.5 35.1 2.7 6.9
-63.7 30.5 3.4 8.2
-44.4 36.0 2.6 7.4
-44.4 36.0 3.0 8.8
-44.4 36.0 3.0 8.7
-44.4 36.0 2.6 8.6
-44.4 36.0 3.0 5.9
 -44.8 36.9 2.2 9.1
-49.2 47.1 2.2 9.9
-49.2 47.1 2.8 10.2
-49.2 47.1 3.1 10.0
-69.5 48.9 2.8 13.2
-70.7 48.9 2.9 11.8
-68.4 45.9 3.5 13.3
-63.8 47.1 2.7 13.1
-64.4 49.3 3.1 14.7
-64.3 50.6 3.1 13.7
-64.2 51.9 2.7 14.7
-64.1 53.3 3.1 9.6
-64.1 54.7 2.4 14.0
-64.5 57.0 2.4 16.5
-64.5 58.4 2.9 16.1
-63.9 58.4 3.2 15.7
-58.2 27.7 3.4 2.5
-69.2 39.7 2.5 2.7
-73.8 55.4 2.5 3.2
-88.6 73.8 2.5 3.1
-95.1 82.2 2.5 3.4
-89.5 71.1 2.5 3.6
-93.2 79.4 2.5 3.7
-86.8 77.5 2.5 2.6
-93.2 101.5 2.5 4.3
-93.2 91.4 2.5 4.3
-94.2 116.3 2.5 4.7
-89.5 109.8 2.5 4.9
-95.7 115.4 3.5 6.0
-93.2 108.9 2.6 5.7
-86.8 104.3 2.6 6.8
-104.0 97.8 2.6 6.1
-104.0 97.8 2.6 7.3
-104.0 97.8 2.6 7.2
-104.0 97.8 2.6 7.1
-104.0 97.8 2.6 4.9
-108.9 103.4 2.6 7.5
-108.9 103.4 2.6 8.1
-108.9 103.4 2.6 8.4
-108.9 103.4 2.6 8.2
-139.6 182.3 3.7 10.7
-144.1 182.3 2.7 9.6
-106.2 122.7 2.7 10.8
-124.7 123.3 2.7 10.6
-134.5 125.2 2.7 11.9
-134.7 125.2 2.7 11.1
-134.8 125.1 2.7 11.9
-135.0 125.1 2.7 7.8
-136.2 125.0 2.7 11.4
-136.3 125.0 2.7 13.3
-141.7 133.4 2.7 13.0
-142.1 133.7 2.7 12.7
-9.2 10.2 3.2 5.1
-9.0 11.1 2.9 6.8
-2.8 11.1 2.9 10.3
-6.5 11.1 3.0 9.1
-7.4 11.1 3.1 9.2
-7.4 10.2 3.1 9.5
-6.5 10.2 3.0 7.5
-7.4 8.3 3.1 5.3
-5.5 8.3 2.9 10.3
 -7.4 8.3 2.9 11.7
-9.2 8.3 3.0 13.5
-10.2 6.5 3.1 9.3
-4.6 6.5 3.4 6.8
-9.4 6.5 3.0 7.9
-11.6 6.5 3.1 12.6
-9.0 12.0 3.1 10.6
-10.3 12.0 3.2 11.8
-10.3 12.0 3.2 11.5
-9.0 12.0 3.1 9.1
-10.3 12.0 3.2 6.4
-7.8 12.0 3.0 11.9
-7.8 12.0 3.0 14.5
-9.7 12.0 3.2 16.2
-10.7 12.0 3.2 10.6
-9.7 12.0 3.5 8.5
-9.9 12.0 3.1 9.2
-12.2 12.0 3.2 14.2
-9.5 12.6 3.2 13.0
-10.9 12.6 3.3 13.9
-10.9 12.6 3.3 12.9
-9.5 12.6 3.2 11.3
-10.9 12.6 3.3 7.6
-8.1 12.6 3.1 13.5
-8.1 12.6 3.1 17.9
-10.2 12.6 3.3 19.3
-11.2 12.6 3.4 12.6
Analysis -->
1. Trend analysis

in $ Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19
Revenue 1941 1849 2175 2081 2249 2269 2498 1463 2335 2640 2259
Cogs 706 600 711 656 671 594 583 474 640 677 571

Revenue Trend Analysis 2019-2021

5000

4000

3000

2000

1000

0
Jan-19 Mar-19 May-19 Jul-19 Sep-19 Nov-19 Jan-20 Mar-20 May-20 Jul-20 Sep-20 N

Revenue Cogs
 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
2448 2660 2302 2545 2850 3038 3081 3239 1845 2927 3383 3103 2853
423 597 504 596 727 705 684 612 509 717 731 591 590

May-20 Jul-20 Sep-20 Nov-20 Jan-21 Mar-21 May-21 Jul-21 Sep-21 Nov-21

Revenue Cogs
Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
3363 2896 3366 3715 4039 3972 4246 2486 3863 4289 4194 3799
830 682 881 963 984 893 849 651 970 912 886 800
2. Comparative analysis

2020 2020 2020 2020

in $ USA Canada Mexico Brazil
Revenue 28426 1454 2528 1419
Cogs -5742 -366 -475 -981
Gross Profit 22684 1088 2053 438
Gross Profit % 79.8% 74.9% 81.2% 30.9%
3.Value-based analysis

in $ Scenario 1 Scenario 2 Scenario 3

Volume 23256 21142 17971
Price 1.4 1.6 1.8
Revenue 32558 33827 32347

Cogs per unit -0.33 -0.35 -0.39

Cogs -7675 -7400 -7009

Gross Profit 24884 26427 25339

4. Correlation analysis

USA USA USA USA

in $ Revenue Advertising spend Correlation Revenue Staff costs Correlation
1/31/2019
2/28/2019
3/31/2019
4/30/2019
5/31/2019
6/30/2019
7/31/2019
8/31/2019
9/30/2019
10/31/2019
11/30/2019
12/31/2019
1/31/2020
2/29/2020
3/31/2020
4/30/2020
5/31/2020
6/30/2020
7/31/2020
8/31/2020
9/30/2020
10/31/2020
11/30/2020
12/31/2020
1/31/2021
2/28/2021
3/31/2021
4/30/2021
5/31/2021
6/30/2021
7/31/2021
8/31/2021
9/30/2021
10/31/2021
11/30/2021
12/31/2021
USA USA USA USA
Revenue Employee engagement Correlation Revenue Website traffic
Correlation