Good morning everyone, the company which I have chosen is Amazon.

It was founded by Jeff Bezos

in 1944. he started it as a small online platform for selling books, but in the meantime, it evolved to
become the largest retailer in the world. In 2015 it surpassed Walmart as the most valuable retailer
in the us. in 2017 it acquired the whole foods market which substantially increased its footprint as a
physical retailer and as of 2020 amazon has the highest global brand valuation. Speaking of
strategies, Amazon’s intensive growth strategies are responsible for business growth and expansion.
the corporate strategy of amazon can be described as concentric diversification which means
leveraging technological capabilities for the success of the business and following a cost leadership
strategy. they always aimed at providing high value to the consumers at lowest price, indeed this
strategy has paid of well as can be seen from the fact that it is the world’s largest online retailer.
Then about five forces analysis supplier power is low whereas buyer has more power since markets
are flooded with various offers. there is a healthy competition as there are many websites like
flipkart, jabong with innovative and better customer deals. since amazon has the strong brand image
there are no threats of substitutions in short run and in case of threats of new entries fast paced
development of new websites may come into play. Amazon’s strategy is driven by its source of
competitive advantage, they focus on the strategy, enjoys the economies of scale, and leverage the
efficiencies from the synergies. they use big data to map the consumer behaviour. So, anyone who
has shopped on amazon encounters a list of products as recommended items based on their
browsing history and the mapping of their purchases with that of likely purchases in the future. This
means that amazon can sense and intuit what customers wants and tailor its strategies accordingly.
About its profits, short term profitability is low due to large capital investments and long-term
profitability is high due to high growth market. Amazon’s business strategy can be described as cost
leadership and it is guided by four principles such as customer obsession rather than competition
focus, passion for invention, commitment to operational excellence and long- term thinking. So
that’s it Thank you all.