PAKISTAN

INSIGHTS

1 © Ipsos | Global Trends | May 2023 | Pakistan

 Do Pakistanis want a
‘Puraana*’ Pakistan?

* Old

© Ipsos | Global Trends | May 2023 | Pakistan

Pakistan has a double first in nostalgia
83%
Agree “I would like my country to be
the way it used to be”
Highest score of all 50 countries
3 © Ipsos | Global Trends | May 2023 | Pakistan
78%
Agree “Given the choice I would
prefer to have grown up at the time
when my parents were children”
Highest score of all 50 countries
Ipsos Global Trends 2023
Feelings of nostalgia are highest in Asia and Africa,
Pakistan stands atop
83 81 81
78 74
69 68 67 6766 66
To what extent do you 6564 6464 63 626262 61 6161 61 60606060
60 59 5959 5858 57 57 56
55 54 53 525252 51
50 46
agree or disagree with the 45 42
39 39 37
following statement?
I would like my
country to be the % agree

way it used to be

Kingdom of Saudi Arabia

GLOBAL AVERAGE

Dominican Republic
Hong Kong SAR

United States
New Zealand

Great Britain

South Korea
South Africa

Netherlands
Puerto Rico

Costa Rica

Guatemala
Philippines
Singapore

Indonesia

Argentina

Colombia
Germany
Denmark

Romania
Malaysia

Australia
Pakistan

Morocco
Thailand

Ecuador

Panama

Bulgaria

Vietnam
Belgium

Sweden
Canada
Greece
Nigeria

Mexico

France

Poland
Turkey

Kenya

Japan

China
Spain
Brazil

Israel
Chile
India

Peru

UAE
Italy
Base:
48,579 adults aged 16–75 across 50 countries,
interviewed online or telephonically between 23
September and 14 November 2022

Source:
% disagree
Ipsos Global Trends 2023

1519151819
22
Filter:
27292325 272630 262826
32293331342733333132362834
32 323230353332
Market: All markets 34 38383933374241
454941
545755

4 © Ipsos | Global Trends | Feb 2023 | Version 2 | Public

 Nostalgia is least among the high income group
I would like my
country to be the
way it used to be 83 84 81 82 83 82 81 85 82 80
85 82 82
69
60 61

% Agree

GLOBAL AVERAGE
Q10_C

Education - Medium
Income - Medium
Gender - Female

Education - High
Education - Low
Gender - Male

Income - High
Income - Low
Age - 55-74*
Age - 16-24

Age - 25-34

Age - 35-44

Age - 45-54
To what extent do you

Pakistan
APAC
agree or disagree with the
following statements?
Base:
48,541 adults surveyed across 50 markets between
23rd Sep - 14th Nov 2022. For full methodology see
ipsosglobaltrends.com.
% Disagree

15 14 17 16 15 15 12 16 13 16 17
Source: 18 18
Ipsos Global Trends 2023
32 32 31

Filter:
Market: Pakistan
Total Sample : 2000
Urban/ Rural % : 60%/ 40%
Provinces : Punjab (52%), Sind (24%), KPK (12%),
Baluchistan (6%) & AJK/GB (6%)
Age Groups: 18 -25 years (18%), 26 - 30 years
(21%), 31 - 40 years (36%), 41- 50 years (18%),
51- 65 years (7%) *Caution low base n<100
Gender : Male (57%) , Female (43%)
The data was weighted to ensure that it accurately
represented the population proportions according to
the 2017 Census report of Pakistan.

Fieldwork Dates : 28th Sep 2022- 15th Oct 2022

5 © Ipsos | Global Trends 2023
CLIMATE CONSCIENTIOUS AUTHENTICITY DATA THE TECH PEAK A DIVIDED CAPITALISM’S UNCERTAINTY ENDURING APPEAL SIMPLICITY CHOICES OVER
ANTAGONISM HEALTH IS KING DILEMMAS DIMENSION GLOBALISATION WORLD TURNING POINT & INEQUALITY OF NOSTALGIA & MEANING SEARCH HEALTHCARE

Pakistan Leads with Most People Preferring to Grow

Up in Their Parents' Time"
78 76 75
72 71
67 65
To what extent do you 62 58
55555555 545454 53 52525252 51
50 505050 4949 4848 4747 4646
agree or disagree with the 45 44 43434343 41
40 39 3838
3535 34 33
following statement? 30

Given the choice, I would

prefer to have grown up at % agree

the time when my parents

United Arab Emirates

GLOBAL AVERAGE

Dominican Republic
were children

United States
New Zealand
Saudi Arabia

Great Britain

South Korea
South Africa

Netherlands
Puerto Rico
Hong Kong

Guatemala

Costa Rica
Philippines

Singapore
Indonesia

Argentina
Colombia

Germany

Denmark
Romania
Malaysia

Australia
Pakistan

Thailand

Morocco
Ecuador

Panama

Bulgaria
Vietnam
Belgium

Sweden
Canada
Greece
Nigeria

Mexico

France

Poland
Turkey

Kenya

Japan
China

Spain
Brazil

Israel
Chile
India

Peru

Italy
Base:
48,579 adults aged 16–75 across 50 countries,
interviewed online or telephonically between 23
September and 14 November 2022

Source:
% disagree
Ipsos Global Trends 2023

Filter:
19 18 22 23
28 2727 29 30
40 39 40 36 43 36 43 42 38 40 39
Market: All markets
42 39
47 46 43 45 46 45 43 47 46 43 45 47 43 45 46 46 49 50
51 51 49 54
56 5555 56 60 56

6 © Ipsos | Global Trends | Feb 2023 | Version 2 | Public

 Preferance to Grow Up in Parents' Time“ is highest
Given the choice, I
would prefer to
among the low income group and the middle aged
have grown up at 82 79 79 79
78 78 78 75 77 75 78 77
73
the time when my 69
57
parents were 50
children

% Agree

GLOBAL AVERAGE
Q10_B

Education - Medium
Income - Medium
Gender - Female

Education - High
Education - Low
Gender - Male

Income - High
Income - Low
Age - 55-74*
Age - 16-24

Age - 25-34

Age - 35-44

Age - 45-54
To what extent do you

Pakistan
APAC
agree or disagree with the
following statements?
Base:
48,541 adults surveyed across 50 markets between
23rd Sep - 14th Nov 2022. For full methodology see
ipsosglobaltrends.com.
% Disagree

Source: 19 18 20 15 19 17 17 19
21 20 23 22 20
Ipsos Global Trends 2023 27
37
42
Filter:
Market: Pakistan
Total Sample : 2000
Urban/ Rural % : 60%/ 40%
Provinces : Punjab (52%), Sind (24%), KPK (12%),
Baluchistan (6%) & AJK/GB (6%)
Age Groups: 18 -25 years (18%), 26 - 30 years
(21%), 31 - 40 years (36%), 41- 50 years (18%),
51- 65 years (7%) *Caution low base n<100
Gender : Male (57%) , Female (43%)
The data was weighted to ensure that it accurately
represented the population proportions according to
the 2017 Census report of Pakistan.

Fieldwork Dates : 28th Sep 2022- 15th Oct 2022

7 © Ipsos | Global Trends 2023