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Assignment / Tugasan - Strategic Management
Assignment / Tugasan - Strategic Management
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BBPS4103
STRATEGIC MANAGEMENT
PENGURUSAN STRATEGIK
JANUARY 2023 SEMESTER
2. Number of words : 2500 – 3000 words for each assignment excluding references. /
Jumlah patah perkataan : 2500 – 3000 patah perkataan bagi setiap tugasan tidak
termasuk rujukan.
6. This assignment accounts for 100% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 100% dari jumlah markah kursus.
1
ASSIGNMENT QUESTION
Part I
TASK 1
PURPOSE
The purpose of this assignment is to develop learners’ ability to identify and analyse
the competitive position of an organisation in the industry.
REQUIREMENT
You are required to carry out brief research on these three selected organisations;
Open University Malaysia, Wawasan Open University and Asia e-University.
For each of this organisation, analyse its critical success factors and prepare a
competitive profile matrix. Explain your findings with regards to the competitiveness of
each organisation within the industry.
[Total: 30 Marks]
TASK 2
2
PURPOSE
The purpose of this assignment is to develop learners’ ability to conduct a case strategy
analysis of an organisation.
REQUIREMENT
[Total: 60 marks]
Part II
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ONLINE CLASS PARTICIPATION (10%)
Discuss the following topic(s) in the forum and submit proof of your participation in the
online discussions.
1. After less than four months of operation in France, Shopee has withdrawn from
the market. What are your opinions, whether it is a reasonable decision or no?
2. According to Perodua, a new strategy will be used to expand the company’s
product line while also enhancing its operating efficiency. Suggest new
strategies for Perodua.
3. Digi and Celcom have announced a potential merger in 2021. Share your
opinions and justify the effectiveness of the merging.
4. A proposal stated that members of Malaysian Trades Union Congress (MTUC)
must be appointed to the boards of all government-linked companies (GLCs)
and government-linked investment companies (CLICs). Share your opinions
about the MTUC members’ involvement in the governance of strategies.
5. Share a company that has attract your interest with their creative strategies.
[Total: 10 marks]
4
SOALAN TUGASAN
Bahagian I
TUGASAN 1
TUJUAN
Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk mengenal pasti dan
menganalisis kedudukan persaingan sesebuah organisasi dalam industri.
KEPERLUAN
Anda dikehendaki menjalankan kaji selidik yang ringkas ke atas 3 buah syarikat pilihan;
Open University Malaysia, Wawasan Open University and Asia e-University.
Untuk setiap syarikat ini, buat analisa mengenai faktor kejayaan kritikal syarikat-syarikat
tersebut dan sediakan matrik profil persaingannya. Jelaskan hasil kajian anda mengenai
kedudukan daya saing setiap organisasi dalam industri.
[Jumlah: 30 markah]
TUGASAN 2
5
TUJUAN
Tujuan tugasan ini adalah untuk membangunkan keupayaan pelajar dalam menjalankan
analisis kes strategi sesebuah organisasi.
KEPERLUAN
Layari laman sesawang KPJ Healthcare Berhad (https://www.kpjhealth.com.my/) dan
laman sesawang Bursa Malaysia untuk mendapatkan Laporan Kewangan Tahunan 2017
dan 2018. Gunakan pautan-pautan yang berikut:
http://www.bursamalaysia.com/market/listed-companies/company-announcements/5731793
dan
http://www.bursamalaysia.com/market/listed-companies/company-announcements/6098685
Buat analisa mengenai latar belakang syarikat ini. Sediakan penulisan kes KPJ Healthcare
Berhad yang merangkumi bidang-bidang yang berikut:
[Jumlah = 60 markah]
Bahagian II
6
PERBINCANGAN KELAS DALAM TALIAN (10%)
Bincangkan topik berkenaan di dalam forum dan hantar bukti penglibatan forum dalam
perbincangan dalam talian.
[Jumlah: 10 markah
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Part I / Bahagian I
ATTACHMENT
ASSIGNMENT RUBRICS
Unsatisfactory/
Excellent/ Good/ Fair/ Poor/
Tidak
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Max
CLO memuaskan
*NS Kriteria Pemberat Marks
4 3 2 1 0
1 2 Introduction 1 Very clear Clear description of Brief description of the Poor description of the No description
description of the the organisations organisations and its organisations and its was given
organisations and and its products or products or services products or services 4
its products or services
services
Pengenalan Huraian yang amat Huraian yang jelas Huraian yang riskas Huraian yang lemah Tiada penjelasan
jelas mengenai mengenai organisasi mengenai organisasi mengenai organisasi diberikan
organisasi serta serta produk atau serta produk atau serta produk atau
produk atau perkhidmatannya perkhidmatannya perkhidmatannya
perkhidmatannya
1 4 Evaluation of the critical 2.5 Include most of the Include sufficient of Include few of the Include very few of the No critical
success factors of each critical success the critical success critical success factors critical success factors success factors 10
organisation factors of all the factors of all the of all the organisations of all organisation of all the
organisations organisations organisations
Penilaian faktor kejayaan Meliputi kebanyakan Meliputi faktor Meliputi faktor Meliputi faktor
kritikal setiap organisasi faktor kejayaan kejayaan kritikal yang kejayaan kritikal yang kejayaan kritikal yang Tiada faktor
kritikal bagi semua mencukupi bagi sedikit bagi semua sangat sedikit bagi kejayaan kritikal
organisasi semua organisasi organisasi semua organisasi bagi semua
organisasi
1
Unsatisfactory/
Excellent/ Good/ Fair/ Poor/
Tidak
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Max
CLO memuaskan
*NS Kriteria Pemberat Marks
4 3 2 1 0
1 2 Explanation of the 2.5 Very clear Clear explanation of Quitey clear Unclear explanation of No explanation
competitive profile matrix explanation of the the competitive explanation of the the competitive profile 10
of each organisation competitive profile profile matrix for all competitive profile matrix for all the
matrix for all the the organisations. matrix for all the organisations
organisations. organisations
Penerangan matrik profil
persaingan untuk setiap Penjelasan yang Penjelasan yang jelas Penjelasan yang agak Penjelasan yang tidak Tiada
organisasi sangat jelas untuk untuk matrik profil jelas untuk matrik profil jeals untuk matrik penjelasaan
matrik profil persaingan untuk persaingan untuk profil persaingan untuk diberikan
persaingan untuk setiap organisasi setiap organisasi setiap organisasi
setiap organisasi
1 1 Summary 1.5 The summary was A major part of the Only a minor part of The summary was No summary
relevant and summary was the summary was irrelevant to the 6
summarised all the relevant to the relevant to the assignment
key points of the assignment assignment
assignment
Rumusan Rumusan adalah Sebahagian besar Hanya sebahagian kecil Rumusan yang berikan Tiada rumusan
relevan dan daripada Rumusan daripada Rumusan adalah tidak relevan
ringkaskan semua isi adalah relevan bagi adalah relevan bagi untuk tugasan
utama tugasan tugasan tugasan
Total 7.5 30
*QN = Question Number / *NS = Nombor Soalan
2
ASSIGNMENT 2/ TUGASAN 2 (60%)
Pengenalan meliputi Pengenalan yang Pengenalan yang Pengenalan yang kabur Pengenalan yang tidak Tiada pengenalan
syarikat, penyata visi dan sangat jelas untuk jelas untuk organisasi untuk organisasi jelas diberikan
misi dan matlamat jangka organisasi
panjang dan jangka pendek
2 3 Presentation of SWOT 10 Able to generate Able to generate Able to generate Incomplete generation No generation and
analysis, Internal Factor SWOT, IFE, EFE and SWOT, IFE, EFE and SWOT, IFE, EFE and of SWOT, IFE, EFE and discussion of the
Evaluation (IFE), External CPM without error CPM with 1 to 3 CPM with more than 3 CPM and no SWOT, IFE, EFE 40
Factor Evaluation (EFE) and and very clear errors and clear errors and moderate discussion. and CPM.
Competitive Profile Matrix discussion on the discussion on the discussion on the
(CPM) findings. findings. findings.
Pembentangan analisis Dapat menjana Dapat menjana Dapat menjana SWOT, Penjanaan yang tidak Tiada penjanaan
SWOT, Penilaian Faktor SWOT, IFE, EFE dan SWOT, IFE, EFE dan IFE, EFE dan CPM lengkap untuk SWOT, dan perbincangan
Dalaman (IFE), Penilaian CPM tanpa kesilapan CPM dengan 1 dengan lebih daripada IFE, EFE dan CPM dan untuk SWOT, IFE,
Faktor Luaran (EFE) dan dan membincangkan hingga 3 kesilapan 3 kesilapan dan tiada perbincangan. EFE dan CPM.
Matriks Profil Pesaing penemuan dengan dan membincangkan membincangkan
(CPM) sangat jelas. penemuan dengan penemuan dengan
jelas. sederhana.
3
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/
Max
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan
CLO Mar
*NS Kriteria Pemberat
4 3 2 1 0 ks
2 4 Analysis of the financial 3 Very clear analysis Clear analysis of the Vague analysis of the Unclear analysis of the No analysis was 12
position of the of the financial financial position of financial position of financial position of given
organisation position of the the organisation the organisation the organisation
organisation covering various covering some of the covering few financial
covering various financial ratios financial ratios ratios
financial ratios
Analisis mengenai
kedudukan kewangan Analisis mengenai Analisis mengenai Analisis mengenai Analisis mengenai Tiada analisis
organisasi kedudukan kedudukan kedudukan kewangan kedudukan kewangan diberikan
kewangan organisasi kewangan organisasi organisasi kabur organisasi yang tidak
yang sangat jelas yang jelas mencakupi beberapa jelas mencakupi
mencakupi pelbagai mencakupi pelbagai nisbah kewangan beberapa nisbah
nisbah kewangan nisbah kewangan kewangan
2 1 Summary of findings and 1 Very clear summary Clear summary and Vague summary and Unclear summary on No summary and 4
explanation on strategic explanation on the explanation on the explanation on the the strategic position explanation were
position of organisation strategic position of strategic position of strategic position of of the organisation given
the organisation the organisation the organisation
Rumusan hasil kajian Rumusan hasil kajian Rumusan hasil kajian Rumusan hasil kajian Tiada rumusan dan
Rumusan hasil kajian dan dan penjelasan dan penjelasan dan penjelasan dan penjelasan penjelasan
penjelasan kedudukan kedudukan strategik kedudukan strategik kedudukan strategik kedudukan strategik diberikan
strategik organisasi organisasi yang organisasi yang jelas organisasi yang kabur organisasi yang tidak
sangat jelas jelas
Total 15
60
*QN = Question Number / *NS = Nombor Soal
4
Part II/Bahagian II (10%)
Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:
4 3 2 1 0
1-5 3 Quality o 2.5 All five comments Four of the Two or three of the One post Postings done 10
f are good, comments are good, comments are submitted. OR All past assignment
Postings appropriate, appropriate, somewhat good, posts done in one timeline.
relevant, relevant, appropriate, day. OR No postings
Kualiti meaningful, and meaningful, and meaningful and OR None of the given as proof of
Postings respectful. respectful. respectful. comments are participation in
good and relevant. discussion
Postings reflect Postings reflect Postings show OR Comments are
active participation participation within relatively short short responses
within assignment assignment participation time. that are not
timeline. timeline. substantial nor
meaningful.
Minimum effort
5
(e.g. “I agree with
Tina”)
6
INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)
Do the following:
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1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
2. Do screenshots of the postings and include them as images in your assignment.
3. The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.
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