FOR IMMEDIATE RELEASE

DATE: May 6, 2023

Pantone x All in Motion

Target announced that their athletic clothing brand, All in Motion, is partnering with

Pantone to release a new line of athletic wear in the Pantone color of the year, viva

magenta.

MINNEAPOLIS, MN (5/6/2023) - Target and Pantone have announced that they

are collaborating to create a new line of athletic clothing in the Pantone color of the

year, Viva Magenta. This wardrobe will feature stylish and up-to-date pieces from

current trends in the fashion industry.

Target plans to release this partnership with Pantone just in time for summer. It

will be available for a limited time only and is set to launch June 1st in select stores and

on Target.com. The collection will include women’s and men’s activewear along with

accessories and outerwear.

“It embodies an expression of fierce grace, inspiring us to show up with

confidence and humanity,” said Kimberly Sterling, Head of Engagement Marketing for

Pantone about Pantone’s color of the year.

This collaboration not only allows a confidence boost, but it also focuses on the

sustainability of its product. All in Motion and Pantone are both committed to the

betterment of our environment and will be using recycled materials in the production of

this line.
 “I am very excited to release this new collab with Pantone because I think it will

highlight our mission to help all families live a confident and sustainable lifestyle,” said

Allison Schoeneck, Director or Marketing at Target.

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About All in Motion

All in Motion is a Target owned brand who had its debut in January of 2020. This

activewear brand has become one of Target’s biggest brands due to its versatility and

cost efficient prices. All in Motion’s mission is to help all families discover the joy of

everyday life and be inclusive to all.

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Contact:

Enoch & Mabry Group

Directors of Public Relations

EnochMabry@gmail.com

(225)235-1880

@AllinMotion