I TC AVA N T GA R D E

GOTHIC
Designers The History
Herb Lubalin - Lead Designer (1970) In 1970, the International Typeface
Corporation (ITC) issued its first
Revison of art deco & used for Avante Garde magazine
typeface, ITC Avant Garde Gothic,
with ITC Souvenir. This geometric sans-
Tom Carnase - Co-designer (1970) serif font is known for its clean lines and
Drew letterforms, weights & styles for typeface distinct design. Its bold style provides
prime visibility and versatility, making it
a popular choice among designers.
Ed Benguiat - Condensed (1974)

Drew condensed letterforms Herb Lubalin, an iconic 20th-century

and Tom Carnase, a graphic designer
who designed over 100 typefaces,
André Gürtler - Obliques (1977)
were inspired by Lubalin’s logo for
Designed for Aaron Burns and Herb Lubalin’s International Avant Garde Magazine. It has five
Typeface Corporation weights and was adopted from 1971-
Christian Mengelt - Obliques (1977) 1983 in varying styles by Ed Benguiat,
André Gürtler, Erich Gschwind and
Designed for Aaron Burns and Herb Lubalin’s International Christian Mengelt. They constructed
Typeface Corporation the typeface using a compass and
Erich Gschwind - Obliques (1977) T-square. It is currently available on
Adobe Fonts from Monotype
Designed for Aaron Burns and Herb Lubalin’s International
(Adobe Fonts 2023) (Fonts In Use 2023).
Typeface Corporation

Companion

Goudy Old Style

Frederic W. Goudy, a prominent type designer, created ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC
Goudy Old Style in 1915. This serif font is considered a classic
and remains widely used today. Its elegant style and legibility
make it suitable for various types of printed material, including ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC
novels, magazines, brochures, and more.

Goudy Old Style was created for the American Type Founders, a business
ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC
trust formed in 1892 through the merger of 23 type foundries, collectively
producing around 85% of all type in the U.S.
ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC
When paired with a sans-serif font, such as ITC Avant Garde, Goudy Old
Style creates a striking contrast and a clear sense of hierarchy for readability.
Designers often use this combination to create visually appealing layouts for
ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC ITC AVANT GARDE GOTHIC
various printed materials. It is currently available on Adobe Fonts from the
URW Type Foundry (Adobe Fonts 2023) (Coale 2013).

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1 2 3 4 5 6 7 8 9 10 $ ^ ` ¢ £ ¤ ¥ ¦ ¨ © ® ¯ ° ´ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Justin Fisher
15 May 2023