P E S T L E

-USA has a Trade with Mexico and -USA has an inflation rate of 4.7% -In their spending habits they -The 80% of the sociaty buys online -Because Sabatter sells leather shoes , There is a tendency where people are
Canada, USMCA where the tariffs have that 62% likes to try new they have to follow FTC’s (Federal being more conscious about wearing
are 0 for them things Trade Commission) regulations. leather and eating meat.

-USA had a gdp growth of 5.67%

-USA has an interest rate of 2.33%
P E
-China has trade tariffs of 11.12% -China had a 1.0% inflation rate in 2021

-China had a GDP growth of 8.1%

-China has an interest rate of 1.23%
S T L
-In their spending habits they -The 69% of the sociaty buys -General Administration of Quality
have that 67% likes to try new online Supervision, Inspection & Quarantine
things . The government implements a
product quality supervision and
inspection system with random
checking as its main form of product
surveillance.
E
-There is a tendency of consuming
less leather but the people still buys
leather footwear
 Variable Type

Quantitative
Quantitative
Quantitative

g
Quantitative
Quantitative
Quantitative
Quantitative

Qualitative
Quantitative
Quantitative

Qualitative
Qualitative
Qualitative

Qualitative
Quantitative
Qualitative

Qualitative
Quantitative
Quantitative
Company: sabatter
Industry: footwear

Factors
Political
Tariffs for exportations

Subtotal:
Economical
Inflation rate
GDP growth
Interest rate

Subtotal:
Social

In their spending habits they have that 62% likes to try new things

Subtotal:
Technological

The 80% of the sociaty buys online

Subtotal:
Environmental
There is a tendency where people are being more conscious about wearing leather and eating meat.

Subtotal:
Legal
Regulations on quality and leather footwear

Subtotal:
TOTALES:
Weight Formula USA
Value Estimation Calculate (Weight *
0.9 [1 - (X / VM)]*10 0% 10.00 9.00

9.00
Value Estimation Calculate (Weight *
0.9 [1 - (X / VM)]*10 4.70% -28.21138211 -25.39
0.8 (X / VM) * 10 5.67% 7.00 5.60
0.7 [1 - (X / VM)]*10 2.33% -8.94 -6.26

-26.05
Value Estimation Calculate (Weight *

0.7 (X / VM) * 10 62% 9.25 6.48

6.48
Value Estimation Calculate (Weight *

0.7 (X / VM) * 10 80% 11.59 8.12

8.12
Value Estimation Calculate (Weight *
0.9 Extremly important 8.00 7.20

7.20
Value Estimation Calculate (Weight *
0.9 Highly regulated 10.00 9.00

9.00
14
 China
Value Estimation Calculate (Weight
11.12% 1 0.90

0.90
Value Estimation Calculate (Weight
1.23% 2.62 2.36
8.10% 14.29 11.43
1.23% 4.72 3.30

17.09
Value Estimation Calculate (Weight

67% 10.81 7.56

7.56
Value Estimation Calculate (Weight

69% 8.63 6.04

6.04
Value Estimation Calculate (Weight
Important 7.00 6.30

6.30
Value Estimation Calculate (Weight
Regulated 8.00 7.20

7.20
45