T H E U N I T E E X T E N D E D B U S I N E S S M O D E L C A N VA S – F i l l O r d e r

DRIVERS

Business Intentions & Objectives Massive Transformative Purpose

1 4

UNFAIR ADVANTAGE OPER ATING MODEL VALUE MODEL EXPERIENCE MODEL CUSTOMERS

Points of Differentiation Value Chain Value Proposition Brand Customer Segments

12 5 8
2
Key Resources Product System Customer Relationship &
-Engagement

16 13 6 9
Jobs-to-be-Done

VALUE MODEL
Key Partners Channels
Service Model 3
14 7 10

COST MODEL REVENUE MODEL

Costs for value creation Income from customers

15 11

TEAM

People & Structure Values & Culture

17 18

T H E U N I T E I N N OVAT I O N & T R A N S F O R M AT I O N M O D E L S digitalleadership.com/UNITE

This work is licensed under the Creative Commons Attribution 4.0 International (CC BY-SA 4.0) license.
Designed by: Digital Leadership AG – digitalleadership.com. Based on the original Business Model Canvas of Alexander Osterwalder / Strategyzer.com, the LEAN Canvas and the thinking of Patrick Stähler.