“A business mission statement is only important if it directly affects the 20 strategy and

tactics of that business.” Discuss this view. (20 marks)

Write 1 paragraph which clarifies your understanding of the key terms Strategy and Tactics,
and “Mission Statement”.
Comment on who mission statements are for primarily – and who else might use them.

Write 1 paragraph describing the good things a mission statement too (how it could help with
strategy and tactics).
● Choose 3 or 4 stakeholders and show how it could help them (impact and consequence
– analysis points!)

● briefly evaluate the above with a final sentence starting “however it depends on…”

Write 1 paragraph explaining how a poor mission statement is unimportant, and possibly even
counterproductive
● Define your understanding of the poor (what are the typical criticisms of mission
statements).
● Describe the impact and consequence to stakeholders and/or the business in general
(you could select some of the same ones as in para above) of a poor mission statement

● briefly evaluate the above with a final sentence starting “however it depends on…”

Write 1 evaluation paragraph

● BRIEF recap of “ it’s good if… however, it’s bad if….” referring back to previous
paragraphs -
● Your final point could then focus on “… what should a business do about it?”. (hint –
think about the effort needed to write one, the dangers of making a mess of it, the risk of
failing to live up to expectations, versus the advantages it might bring them if they do it
really well)