1.

Which Of The Following Goals Can You Achieve For Your Marketing Campaign
By Using Automated Bidding?
2. YouTube and Google Video solutions are specifically tuned to your business’
marketing objectives. They can increase awareness by keeping your brand at
the top of customers’ minds. They can boost consideration by inviting
customers to engage with your brand during high-intent moments.
What other marketing objective can YouTube and Google video solutions
fulfill?
3. Which Of The Following Factors Wouldn’t Change An Account’s Optimization
Score?
4. How Does Google Ads Generate Responsive Search Ads?
5. How Many Ads Should Be Implemented Per Ad Group?
6. Which Are The Three Required Parts Of A Text Ad?
7. Arrange The Items Below In Order Of Hierarchy, Beginning With The Top
Level.
8. What Is The Key Value Proposition Of Google Search Campaigns?
9. Which Part Of A Search Ad Isn’t Automatically Generated By Dynamic Search
Ads?
10.Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As
Broad Match Modifier)?
11.Match The Marketing Goal To The Correct Ad Extension.
12.Which Ad Extensions Can Serve Automatically?
13.Why Do Search Ad Extensions Matter?
14.True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re
Actively Researching And Intending To Buy The Products Or Services They
Offer.
15.If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why
Would Customer Match Be A Good fit For Them?
16.Which Of The Following Can Be Customized With Audience Signals To Make
Search Campaigns More Efficient?
17.Which Attributes Describe A Good Landing Page Experience?
18.Tim is looking to buy a new skateboard. He goes to Google Search to research
and purchase the best skateboard he can find.
Organize the following steps in the logical order to describe how Tim’s
interaction with Google Search Ads would occur from start to finish.
19.To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____.
(Choose Two.)
20.Layla is learning about the benefits of using search ad extensions and has
come to know that they can help to increase user engagement.
What are two other benefits that search ad extensions can contribute to
performance? (Choose two.)
21.Charlie is working to improve the quality score of a Google Search ad by
improving his expected click-through rate (eCTR).
Which of the following actions might improve Charlie’s eCTR?
22.Barbara’s boss has asked her to use Google Ads to reach as many users
searching as possible for terms around the services their business offers.
Which keyword match type would help Barbara reach the most search queries
that potential clients are using?
23.Optimization Score Is Made Up Of Over 50 Recommendations To Optimize
Search Campaigns.
24.Lola is in the process of selecting a campaign type to suit her business
objectives.
Why is it important that she consider business objectives before choosing her
campaign type?
25.What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
26.Which Of The Following Are The benefits Of Using Responsive Display Ads?
27.Uploaded Ads Give Advertisers Access To More Inventory Than Responsive
Display Ads.
28.Advertising With Google Ads Starts With Creating Campaigns Based On Your
Business Objectives. Which Campaign Type Would You Pick For Each Of The
Following Scenarios?
29.How Can Google Ads Help You Advance Your Business Goals?
30.What Are The Three Main Automation Components Of Smart Display
Campaigns?
31.Which Of The Following Is Not A Component Of Google Display Ads’ Value
Proposition?
32.Match Each Auto-Bidding Strategy To The Right Campaign Goal.
33.Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
34.What Are The Three Marketing Objectives That Can Be Met Via Targeting On
Google Display Ads?
35.What Two Types Of Remarketing Can Be Used On Google Display Ads?
36.Which Targeting Option Is Best For Influencing Consideration?
37.Which Targeting Option Is Best For Achieving Brand Awareness?
38.Ben is currently managing a campaign that has a total investment of $7,000,
generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben
needs to sell excess inventory. To meet this goal, he’s willing to increase his
CPA and campaign investment.
Which of the following plans, built in the Performance Planner, will assist Ben
in achieving his marketing goal of selling excess inventory?
39.Kevin has a large collection of images and videos available for use but not a
lot of time to design ad creatives for his Google Display ads campaign.
Which Display ad format could Kevin use to save time?
40.Which Two Statements Are True About The Use Of Targeting Options To
Optimize A Google Ads Campaign? (Choose Two.)
41.Google Display Lets Advertisers Choose Between Two Main Ad Formats:
Responsive Display Ads And Uploaded Image Ads.
Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.
42.Mike Is Interested In Using Automation To More Effectively Manage His
Google Display Campaigns.
What’s One Automation Model That Smart Display Campaigns Provide?
43.A small business uses Google Display ads to help deliver relevant advertising
to people browsing the web.
Which statement is true about where Google Display ads connects with these
valuable audiences?
44.Smart Display campaigns use full automation to optimize and automate nearly
all aspects of your Display campaigns. All you have to do is provide a few
inputs.
What can a user input in a Smart Display campaign?
45.Doreen uses Google Search to reach customers as they search for products
similar to hers. She’d like to create a Display Remarketing campaign to
reconnect with users and increase sales.
How might remarketing help her meet this marketing objective?
46.Jacob’s physical toy store relies on offline metrics, such as store visits and in-
store sales. He’s heard that specialized campaign types can help him meet
these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?
47.How does Google Display ads grow marketing results for advertisers?
48.Francis tries to explain to his boss the benefits of using automated bidding.
Match these aspects of automated bidding with the benefits they serve.
49.Why should an advertiser consider using responsive display ads?
50.Millie is managing a Google Ads campaign for a new client who’s tracking all
important actions post-click and values each of their conversion actions
equally.
What type of automated bidding strategy would be ideal for this client?
51.Colin wants to get the word out about his newest product. He’s planning to
create a Google Display campaign with building awareness as his marketing
objective.
Why would Colin choose “Build awareness” as his marketing objective?
52.Of the ad formats available on the Google Display network, which one will
automatically adjust its presentation to best fit the available space on page?
53.Google Display ads lets advertisers upload their own ads to the system,
allowing advertisers greater control over the look and feel of their messaging.
What are the two types of uploaded ads?
54.Gavin is creating a Google Display ads campaign to help grow sales for his
online clothing store. His goal is to connect with users who previously viewed
pages on his website without making a purchase.
Which option will best serve Gavin’s marketing goals?
55.Mary manages Google Search campaigns and would like to extend her reach
with Google Display ads. She’s trying to decide whether to create a Standard
Display campaign or a Smart Display campaign.
Why would Mary choose Standard Display campaigns over Smart Display
campaigns?
56.Thelma is creating a Display campaign for her online toy store. She wants to
showcase her products to parents between the ages of 25 to 34.
Which option should Thelma select to best reach these users?
57.Trina is considering using automated bidding, as she’s looking to make her
campaign management process more efficient.
What are three ways that automated bidding can improve efficiency?
58.A company that produces sporting equipment for senior citizens would like to
use Google Display ads to reach new customers. Their product line gears
toward people, with or without an identified interest in sports, over the age of
65.
Which option can best help them reach these users?
59.A company creates niche sporting equipment for active female senior citizens.
The company expects potential customers to be above 65 years old, either
with or without a shown interest in sports. The company’s marketing team is
 looking to build awareness about their company’s innovative products.
Which option can best help them reach their specific audience?
60.A marketer is keeping track of the revenue generated by his campaign. He
wants to see a specified return-on-investment for his monthly ad spend.
Which type of automated bidding strategy will meet his needs?
61.A small marketing group uses Google Display Ads to help deliver relevant
advertising to people browsing the web.
Which statement is true about where Google Display Ads connects with these
valuable audiences?
62.Adam has determined that “Drive action” is the appropriate marketing
objective for his new Display campaign.
What are two relevant options he might use to reach his goal? (Choose two.)
63.Alan has introduced a new line of scooters on his website and is using a
Google Display Ad campaign to promote them. He selects “Build awareness”
as the marketing objective for his campaign.
Why would Alan choose “Build awareness” as his marketing objective?
64.Amanda is the marketing manager for a plant nursery. She has a large number
of campaigns and needs help keeping her bids relevant every day.
How can automated bidding help her?
65.Amanda uses “Influence consideration” as a marketing objective for her
Google Display Ads campaign.
Which targeting options are a good fit for Amanda’s campaign?
66.Amy has created a new brand for her company’s goldfish training materials.
She knows that other companies train goldfish and it is a popular sport, but
realizes that it is a niche market. She wants to use a Google Display Ads
campaign to build awareness for her new brand.
Which Google Display ad targeting option can help Amy with her goal of
creating awareness within her niche market?
67.Angela’s ready to get started with her first Smart Display campaign, but her
account isn’t yet eligible due to not having enough conversions in the last 30
days.
What’s the minimum number of conversions needed (in the last 30 days) to be
eligible to set up a Smart Display campaign?
68.As a marketing director at a large company, Cara’s considering launching a
Google Display Ads campaign, as it will let her reach global internet users
across as many websites and apps as possible.
What’s another benefit a Google Display Ads campaign will provide Cara?
69.Automated bidding does the heavy lifting for advertisers on Google Ads.
What does automated bidding use to set the right bid for every auction?
70.Ben sells housewares through his website and app.
What are two ways that Google Ads can fuel his business goals and help him
achieve his objectives? (Choose two.)
71.Bill has released a new line of products for his business and is using Google
Display Ads to influence customer consideration.
How does Google Display Ads targeting help Bill reach his marketing
objective?
72.Bill wants to reach valuable, relevant audiences and engage with them quickly
and often with his ads.
How will creating a Display Ads campaign allow him to reach his goal?
73.Brian owns a company that makes inexpensive replacement parts for bicycles.
He’s ready to increase the scale of his business and wants to use Google
Display Ads to drive sales.
Which feature of a Google Display Ads will help Brian achieve his business
objectives?
74.Brian’s desired audience isn’t covered by the segments In-Market audiences
offers.
What’s another suitable option Brian could choose to help him influence
potential customer consideration?
75.Cassandra wants to customize her Google Display Ads based on how potential
customers previously engaged with her website.
Which option best suits her needs?
76.Catherine received a significant amount of traffic to her online pet store after
launching her Display campaign. Unfortunately, many visitors to her online
store didn’t make a purchase.
When creating a new Display campaign, which marketing objective should
Catherine choose in order to reengage with these visitors?
77.Claire has created a Google Display Remarketing campaign.
What’s the most likely reason she decided on remarketing?
78.Colin is planning out a new Google Display Ads campaign with the “Build
awareness” marketing objective in mind.
Why would Colin choose “Build awareness” as his marketing objective?
79.Darren notices that many people viewed specific products on his website
without purchasing them. He creates a Google Display Ad to drive sales of
 those exact products.
Which option will best suit Darren’s marketing goal?
80.Diana is running a successful remarketing campaign. She wants to expand her
reach with other targeting options. While creating a new Google Ads Display
campaign with the “Influence consideration” marketing objective, she chooses
Similar Audiences as her targeting option.
What information is used to identify Similar Audiences?
81.Doreen is looking to drive sales on her website, and is considering creating a
Google Display Remarketing campaign
How might remarketing help her meet her marketing objective?
82.Emmy is the marketing director of a large marketing team, looking to reach an
audience at scale through Smart Display campaigns.
How might Smart Display campaign reporting help Emmy?
83.Felix wants to start showing his Google Display Ads to a narrower audience
with the help of demographic targeting.
Which two types of data are included in demographic targeting? (Choose
two.)
84.Frank runs a scuba-diving business that offers lessons and sells scuba-diving
equipment. Frank wants to engage with users who are researching scuba-
diving lessons.
Which marketing objective should Frank choose when creating his Display
campaign?
85.Gavin is creating a Google Display Ads campaign designed to drive sales on
his website. He wants to reach potential customers who viewed pages on his
website and entice them to make purchases with a discount code.
Which option will best serve Gavin’s marketing goals?
86.Gloria owns a surfing clothing line. She wants to increase the awareness of her
brand and drive higher sales.
How can Google Display Ads help Gloria achieve her business objective?
87.Google Ads offers a variety of campaign types which determine where your ad
will appear and the format in which it will be displayed.
What are the available campaign types?
88.Three core principles, focused on helping businesses reach their online
potential, are the foundation for Google Ads. The first of these is relevance.
Google Ads connects businesses with the right people at the right time.
Upon which other principles was Google Ads built?
89.Google Ads was designed to deliver three things to every advertiser:
relevance, control, and results. It provides relevance by connecting advertisers
with the right people at the right time. It provides results by charging only
when you get a click.
How does Google Ads provide control?
90.Google Ads was designed to help businesses achieve online success. To
accomplish this, Google Ads was built on three core principles.
What are these principles?
91.Google Display Ads lets advertisers upload their own creative assets to the
system. This allows advertisers greater control over the look and feel of their
ads.
What are the two types of uploaded ads?
92.Hank wants to use a “Maximize Conversions” campaign with the Performance
Planner.
Which recommendation can be provided to Hank by the Performance
Planner?
93.How can Performance Planner serve your business?
94.How do Responsive Display Ads use automation?
95.How does automating your bid contribute to a successful Google Ads
campaign?
96.How does Google Display Ads drive marketing results every day for thousands
of advertisers around the world?
97.How does Google Display Ads drive marketing results for thousands of
advertisers worldwide?
98.How does Google Display Ads drive results every day for thousands of
advertisers?
99.How does Google Display Ads help advertisers meet their marketing
objectives and drive results?
100. How is using non-last-click attribution conversions useful for Performance
Planner forecasts?
101. Howard’s in the process of creating a Google Display campaign and
decides to use Custom Intent audiences as a targeting option. He’d like to
influence customer consideration, but his niche audience isn’t covered by an
In-market audience segment.
Which two data inputs can Howard submit to best represent his audience?
(Choose two.)
102. In order to drive sales with her Google Display Ads campaign, Charlotte
wants to reach audiences who looked at products on her website, with new
ads for those exact products.
Which targeting option should she choose to help achieve that goal?
103. Jake’s been trying to build brand awareness for his new clothing line. Initial
branding attempts were successful, but he now wants to scale things to a
larger degree. Jake can reach a wide audience by using Smart Display
campaigns.
How many websites and apps are available for Smart Display campaigns to
run across?
104. Jasmine is the director of marketing for a chain of clothing stores. She has
been given a set budget and needs to drive as many potential customers to
her website as possible.
Which automated bidding strategy should she use in her campaign?
105. Josephine is in the process of creating ads within her Standard Display
campaign. She finds that there are two main ad formats that she can leverage.
What are the two main ad formats used in a Standard Display campaign?
(Choose two.)
106. Joshua has an online store that sells skateboard equipment. He notices that
potential customers are looking at specific skateboards but leaving his website
without completing a purchase.
Which Google Display campaign option can Joshua use to feature the same
skateboards viewed to potential customers who didn’t complete a purchase?
107. Julie wants to show potential customers products they previously viewed
on her website.
What does Julie need in place to create dynamically generated display ads
within a Dynamic Remarketing campaign?
108. Karen has opened a new business and is using Google Display Ads to build
awareness of her new products.
How does Google Display Ads targeting help Karen reach her marketing
objective?
109. Karen owns a large online business selling antiques. She wants to create a
Smart Display campaign.
What are two of the three inputs she must supply in order to create a Smart
Display campaign? (Choose two.)
110. Ken sees a high level of success from his Display campaigns, and wants to
take performance to the next level with the help of Dynamic remarketing.
How can Dynamic remarketing benefit him?
111. Kevin is determining which Google Display Ads format to use, and
choosing between efficiency and control.
Match the ad he’s creating to the appropriate ad format option.
112. Kim is seeing significant performance from her Google Display remarketing
campaign, and wants to expand upon it.
Which targeting option should she choose to accomplish this?
113. Lauren has chosen “Influence consideration” as the marketing objective in
her Google Display Ads campaign.
Which two targeting options are a good fit for Lauren’s campaign? (Choose
two.)
114. Loretta is the advertising director for a large meal-kit company. She’s
setting up a Google Display Campaign to identify and engage with large
audiences in order to extend their market reach.
Which statement most accurately describes the reach a Google Display
Campaign can provide Loretta?
115. Lucy is creating a new Display campaign with the goal of building
awareness.
Which two targeting options might be suitable for her to use? (Choose two.)
116. Mandy has a large art-supply company that sells through both her brick-
and-mortar store and online. She wants to increase the awareness of her
brand and drive higher sales.
How can Google Display Ads help Mandy achieve her business objectives?
117. Maria has been told that she should use the Performance Planner on a
monthly basis.
Why should she do so?
118. Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?
119. Marisol manages the online advertising campaigns for a chain of toy stores
with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of their
products, advertise their company’s online and local inventories of toys, and
boost traffic to their website and local toy stores?
120. Marta has a tight marketing budget and needs to use a strategy that can
drive customers to her website for a set cost.
Which bidding strategy has the potential to meet Marta’s needs?
121. Mary feels confident managing Google Search campaigns and is interested
in extending her marketing reach with the help of Google Display ads. She’s
trying to decide whether to create a Standard Display campaign or a Smart
Display campaign.
Why would Mary choose Standard Display campaigns over Smart Display
campaigns?
122. Mary is tasked with designing an advertising campaign for her company’s
an online pet food store and app, and is exploring different campaign options.
Which campaign types are available to her in Google Ads?
123. Match each business objective with the Google Ads campaign type best
suited to deliver the desired result. (Each campaign type can be used only
once.)
124. Match the marketers with the Display Ad format that fits them best.
(Formats can be used more than once.)
125. Mike recently started using Google Display Ads to create a more
automated approach to managing his campaigns.
What’s one automation model that Smart Display campaigns provides that
might help Mike?
126. Molly wants to clear her remaining stock in preparation for ordering a new
line of products to sell. As a result, she’s willing to increase her CPA (cost-per-
acquisition) and investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500
conversions, and has a CPA of $17. Which plan, built in the Performance
Planner, will help Molly with her marketing goal to generate more sales?
127. Nathan manages a website that sells bicycles. He’s using a Google Ads
Display campaign to drive purchases in that segment, and chooses In-Market
audiences as his targeting option.
What’s the advantage In-Market audiences gives Nathan in reaching his
marketing goals?
128. Olivia manages an online store that sells musical instruments. She’ll soon
host a jazz event and wants to create awareness around it, especially within
the community of jazz enthusiasts.
Which targeting option should Olivia choose in order to achieve her
marketing goal?
129. Paul’s interested in generating conversions with Google Display Ads, but
he’s not confident in setting bids himself. He’s relying on Smart Display
campaigns to help.
Which two bidding strategies used in Smart Display campaigns can Paul
choose from to automatically set his bids? (Choose two.)
130. Peggy owns a house cleaning service. She built a booking website and is
ready to promote her services online. She wants her ads to reach people
actively looking for businesses similar to hers.
Which Google Ads campaign should Peggy use to make sure potential
customers consider her services and take action by booking house cleanings?
131. Phillip wants to create a new Google Display Ad campaign and base his
targeting on an existing remarketing list named Checkout Abandoners.
How can the Similar Audiences targeting option help Phillip achieve his
marketing goals?
132. Priya only has $500 a month to spend on her campaign, but she needs to
drive as many potential customers as possible to her website.
Which type of automated bidding strategy would be best for Priya’s
campaign?
133. Quinn recently launched a Display campaign for his women’s clothing
store. Since the launch, his website traffic has increased, but sales have
remained flat.
Which story shows Quinn using remarketing to drive action?
134. Rashid wants to raise awareness of his brand and build campaigns focused
on branded terms. He does not have much time to devote to daily bid
management, so he decided to use automated bidding to lighten his
workload.
Which automated bidding strategy should Rashid consider using?
135. Rebecca is a marketing executive at an airline company. She has been
asked to plan her company’s online advertising budget on a monthly basis.
She’s chosen Google Ads’ Performance Planner to help accomplish this task.
What are two advantages Performance Planner offers Rebecca? (Choose two.)
136. Robert manages a website that sells sporting goods. He wants his products
to be featured in various online sporting publications while potential
customers are researching and comparing different football brands online.
Which option will help Robert influence customer consideration?
137. Samira recently opened an online potted plant store and needs to promote
it. She has chosen Google Ads because it offers advertisers different campaign
 types that determine where ads will appear and in what format they will
display when viewed.
What Google campaign type will help her reach her most valuable audiences?
138. Sierra owns a small business and handles many responsibilities, from
logistics to marketing. She’s seen a lot of success with Google Search
(hundreds of conversions a month) and would like to increase her reach by
creating a Display campaign. But she’d like it to be as effortless as possible.
What type of Display campaign should she run?
139. Simon’s using a Google Smart Display campaign to build out his ads.
What benefit do Google Smart Display campaigns give Simon?
140. Siona needs to make sure her ads are getting a minimum number of
impressions on the top of the page.
Which type of automated bidding strategy is Siona using?
141. Siona needs to make sure her ads are getting a minimum number of
impressions on the top of the page.
What type of automated bidding strategy is Siona using?
142. Steve wants to use Google Display Ads to reach new customers who are
looking to purchase products similar to his.
Which audience type should Steve try to reach to meet his marketing goal?
143. Susan doesn’t have time to create Display Ads herself. She hopes to use a
Smart Display campaign to automatically generate ads.
Which two building blocks must Susan supply in order for a Smart Display
campaign to automate her ad creation? (Choose two.)
144. The customer journey has become more complex, requiring a dedicated
bidding strategy. Google’s solution is automated bidding.
How can automated bidding benefit advertisers? (Choose two.)
145. Thelma is the marketing director for an online toy store. She’s creating a
Display campaign to reach parents between the ages of 25 to 34.
Which targeting option should Thelma select to achieve her marketing goal?
146. Trevor has discounted an entire line of products on his website and wants
to use Google Display Ads to drive sales.
How does Google Display Ads targeting help Trevor reach his marketing
objective?
147. Trevor owns a manufacturing business that makes specialized hiking and
rock climbing gear. He is a very small player in the market, but he is ready to
scale up his business.
Which Google Ads campaign type should Trevor use to increase his brand’s
 exposure and reach audiences with interests in hiking and rock climbing
across the web?
148. Trina is using automated bidding as part of her Google Ads Search bidding
strategy.
Why might she prefer automated bidding?
149. Using the Performance Planner on a monthly basis allows you to optimize
which two aspects of an account? (Choose two.)
150. Viktor’s been tracking the conversions in his Display campaign for the last
30 days. He’s had 24 conversions over that time, and plans to use target return
on ad spend (ROAS) as his automated bidding strategy.
Which type of automated bidding strategy will Viktor be using?
151. What are key factors to keep in mind when choosing a bidding strategy for
your campaign?
152. What are two benefits of automated bidding? (Choose two.)
153. What are two examples of the types of audiences you could reach when
using Affinity Audiences as a targeting option? (Choose two.)
154. What are two reasons a marketer might use responsive display ads?
Choose two.
155. What are two ways Google Ads can fuel your business goals? (Choose two.)
156. What are two ways that Performance Planner can help reveal the
possibilities across all your Google Ads campaigns? (Choose two.)
157. What can automated bidding help an advertiser improve?
158. What can the Performance Planner assist you with?
159. What can the Performance Planner recommend?
160. What does a Responsive Display Ad use in its machine-learning model to
determine the optimal combination of assets for your ad slot?
161. What does Performance Planner automatically do?
162. What is a key benefit of Smart Display campaigns?
163. What is a valid recommendation that the Performance Planner can
provide?
164. What is one of the reasons why an advertiser should consider using
Performance Planner on a monthly basis?
165. What is one way that Performance Planner helps businesses increase sales?
166. What’s a characteristic of Responsive Display Ads?
167. What’s a key benefit of Responsive Display Ads? (Duplicate 1)
168. What’s a key benefit of Responsive Display Ads? (Duplicate 2)
169. What’s an advantage of Responsive Display Ads?
170. What’s an advantage of the reach of Responsive Display Ads?
171. What’s an advantage of using Responsive Display Ads?
172. What’s one benefit of using responsive display ads?
173. What’s one reason to use a responsive display ad for your campaign?
174. What’s provided by Responsive Display Ads?
175. When a Responsive Display Ad is automatically assembled, what’s adjusted
to fit the ad slot?
176. When deciding between Responsive Display Ads and uploaded ads, when
would you opt for control rather than for efficiency?
177. When should you use AMPHTML ads? (Choose two.)
178. When should you use responsive display ads?
179. When visibility is the campaign goal, which bidding strategy should an
advertiser choose?
180. Which Display Ad format adjusts to available ad space?
181. Which Display Ad format automatically creates ads from uploaded
headlines, logos, images, and videos?
182. Which Display Ad format runs in both native and non-native inventory?
183. Which Display Ad format should you use if you’re concerned about
malware and want a secure ad experience across platforms?
184. Which factors should an advertiser consider when deciding on a bidding
strategy?
185. Which group would you be able to reach with a Google Display campaign
using demographic targeting?
186. Which statement accurately describes the reach of Affinity Audiences’
targeting?
187. Which statement is true about Responsive Display Ads?
188. Which statement is true about the value of Google Display Ads?
189. Which two are available in Google Ads? (Choose two.)
190. Which two statements are true about how you can use targeting options to
optimize a Google Ads campaign? (Choose two.)
191. Which type of automated bidding strategy is enhanced cost-per-click
(ECPC)?
192. Which type of automated bidding strategy is target cost-per-acquisition
(CPA)?
193. Which type of automated bidding strategy is Target return on ad spend
(ROAS)?
194. While managing a successful Google Ads campaign, why would you
choose automated bidding instead of manual bidding?
195. Why does automating your bid versus using manual bidding contribute to
a successful Google Ads campaign?
196. Why is using the performance targets feature after utilizing the
Performance Planner recommended?
197. Why should campaigns with different marketing objectives be separated
into different Performance Planner plans?
198. Why should your business use Performance Planner?
199. You can leverage Google Ads’ automated bidding strategy to help get the
most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)
200. You choose Influence consideration as your marketing objective and the
Similar Audiences targeting option for a Google Display Ad campaign.
In Google Display Ad campaigns, what are Similar Audiences built from?
201. You manage marketing for a small business on a tight budget, yet you
need to reach as many people as possible.
How can Google Ads help?
202. Your company provides home maintenance services and you want to reach
more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?
203. Your company wants to have greater success online.
What are two ways that Google Ads can drive your business goals? (Choose
two.)
204. You’ve been tasked with marketing a new line of plumbing services, but
you have a set budget that you cannot exceed.
Why is Google Ads a viable option?
205. Zoe runs a sports media website that caters to fans of many different types
of sports. She’s starting a Google Display Ads campaign and is considering
methods to reach her sports-loving audience.
What’s a compelling reason for Zoe to use Affinity Audiences?
206. A marketing director wants to acquire a lot of exposure for a new product
line that her company’s launching. She understands that she can reach a
significant portion of people on the internet with the help of a Display
campaign. How could she achieve her marketing goal using a Display
campaign?
207. A marketing director of a large team is looking to reach an audience at
scale through Display campaigns. How might Display campaign reporting help
with this objective?
208. An advertiser doesn’t have much time to create ads, and hopes to use a
Display campaign to automatically create them. Which two building blocks
must they supply in order for a Display campaign to automate their ad
creation? Choose two.
209. Marco newest client believes Google Ads would be the ideal platform for
his services, but he’s worried that his business can’t afford to compete. What
can Marco explain about Google Ads to ease his client’s concerns?
210. A small pastry business is in the process of creating ads within their Display
campaign. They find that there are two main ad formats that they can use.
What are the two main ad formats used in a Display campaign? Choose two.
211. Display campaigns use full automation to optimize and automate nearly all
aspects of the campaigns. Users only have to provide a few inputs. What can a
user input in a Display campaign?
212. A retailer owns a large online business selling antiques. They want to create
a Display campaign. What are two of the three inputs they must supply to
create a Display campaign? Choose two.
213. Marta’s Display campaign has delivered results beyond her expectations.
She knows she increase returns with added spend, but that’s not possible for
her at the moment. How would Performance Planner benefit her in this
situation?
214. Google Ads was constructed around three core principles focused on
helping your business reach its online potential. The first of these core
principles is relevance. Google Ads connects your business with the right
people at the right time. Upon which other two principles was Google Ads
built?
215. Jacob’s physical toy store relies on offline metrics such as store visits and
in-store sales. He has heard that there are specialized campaign types that can
help him meet these kinds of goals. Which campaign type is designed to help
Jacob achieve his offline business objectives?
216. An advertiser has seen a lot of success with Google Search, and they’d like
to increase their reach by creating a Display campaign. They’d like the setup to
be as effortless as possible. What kind of targeting should they use in their
Display campaign?
217. Trina is considering using automated bidding as she is looking to make her
campaign management process more efficient. In what three ways can
automated bidding improve efficiency? (Choose 3.)
218. An agency is interested in using automation to more effectively manage
their Google Display campaigns. What’s one automation model that Display
campaigns provide?
219. An advertiser is interested in generating conversions through Google
Display ads, but they’re relying on the campaign’s help to set bids. Which two
bidding strategies used in Display campaigns can they choose from to
automatically set their bids? Choose two.
220. What is a key benefit of Display campaigns?
221. Siona is planning a new Google Ads campaign with the goal of capturing a
minimum number of impressions for her ads. What type of automated
bidding strategy should Siona use?
222. If visibility is the primary campaign goal, which bidding strategy would be
the most effective for an advertiser to use?
223.