MINI PROJECT

ON

UPCYCLE WITH STYLE

“Making marvelous out of discarded”

IN THE PARTIAL FULFILLMENT MASTER OF

BUSINESS ADMINISTRATION FROM

BUNDELKHAND INSTITUTE OF ENGINEERING AND

TECHNOLOGY, JHANSI, UTTAR PRADESH

SUBMITTED TO: SUBMITTED BY:

DR. SUMAN YADAV PULKIT YADAV

 STUDENT DECLARATION
I undersigned, hereby declare that the project titled “making
marvelous out of discarded” submitted in partial fulfillment for the
award of Degree of Master of Business Administration is a bonafide
record of work done by me under the guidance of Dr. Suman Yadav.
This report has not previously formed the basis for the award of any
degree, diploma, or similar title of any University.

PLACE: SIGNATURE

DATE : PULKIT YADAV

CERTIFICATE FROM INSTITUTION

This is to certify that Pulkit Yadav, 1st semester student of Master of
Business Administration, Bundelkhand Institute of Engineering and
Technology has completed the project report on making marvelous
out of discarded

Dr. Suman
Yadav

Head of Department

ACKNOWLEDGEMENT
Acknowledgement is an art, one can write glib stanzas without
meaning a word, and on the other hand one can make a simple
expression of gratitude.” I take the opportunity to express my
gratitude to all of them who in some way or the other helped me to
accomplish this challenging project. No amount of written expression
is sufficient to show my deepest sense of gratitude to them. I am
highly indebted to my faculty guide Dr. Suman Yadav, and all the
Faculty of M.B.A Department, B.I.E.T JHANSI for their continuous
support and guidance during the project who not only helped me in
the successful completion of this project report but also spread his
precious and valuable time in expending my knowledge base. I take
immense pleasure thanking him for supporting at stages of this
project. Finally, I am also grateful to all those personalities who have
helped me directly or indirectly in bringing up this project report.

INDEX

 Introduction
  Vision & Mission
 Objectives
 Products/Services
 Industry Analysis & Feasibility Analysis
 SWOT Analysis
 Competitors Analysis
 STRATEGY AND IMPLEMENTATION
 Marketing Plan
 Operational Plan
 Conclusion

INTRODUCTION
About upcycling:
Upcycling means using discarded or vintage pieces of clothing and
transforming them into something better. To 'upcycle' is to take something
already made and then improve upon it, or turn it into a fresh item, meaning that
you're not seeking out new, raw materials to start from scratch. It means older
clothes remain in circulation rather than heading to landfill. Upcycling is
the process of converting an old or unwanted product into a new product.
Upcycling differs from recycling in that it does not involve breaking down a
product into its base materials. Rather, it involves refashioning an existing
product by maneuvering its parts or adding additional parts to it. Upcycled
items could be post-consumer waste (items that have been purchased, worn, and
discarded) or deadstock (items that did not sell). This produces less waste and
also, by re-using something to make a product, you are decreasing the need for
new raw materials and this can result in a reduction of air pollution, water
pollution, energy usage and even greenhouse gas emissions. This has prompted
a lot of people to delve deeper into the world of upcycling, specifically
upcycled wooden furniture.
Upcycling with style involves adding value (in the eye of the beholder or the up
cycler) to something that would otherwise have been thrown away, recycled,
lost in storage or abandoned. It can involve repurposing and reusing, refreshing,
revamping and reviving or creating and re-creating.
When you compare that to upcycling the difference is that when you upcycle
something you are catching the item before it enters the waste system whether
that is landfill or recycling.

So in other words you are taking it ‘up’ out of the waste ‘cycle’.

Need of Upcycling
 Upcycling saves energy and cost (to society) and doesn’t involve breaking
down the molecular properties of the original item you are upcycling.

 We all buy too much clothing.  Fashion is fickle, waste bands increase and
decrease, and clothes wear out, get ripped torn or stained. 

 Thankfully recent research suggests that 50% of those aged 25-34 choose

to repair clothes instead of throwing them away when they can.
Thrift Store
A shop that sells used things such as clothes, books, and furniture, video games
and music instruments etc. is known as a thrift store. The main reason behind
this mini project is to do upcycling with style so that it doesn’t feel old to the
customer and can save them money as well via opening a thrift store both
online and offline.
Various Phases of thrift stores
 In the introduction phase, stores will be opened in the busy streets of
Delhi and Ghaziabad where clothes, books and furniture can easily catch
the buyer’s eyes.
 After that in expansion stage we will be tapping metro cities like
Mumbai, Chennai, Kolkata etc. to extend the market reach.
 For avoiding declining stage, we will expand ourselves in various
categories of product as well to help consumers as much as possible.

VISION, MISSION AND OBJECTIVES

Vision:
Our vision is to become one of the leading brands in the thrift cum used good
stores industry with best upcycled products and to establish a one stop thrift
store in Delhi, Ghaziabad, Mumbai, Chennai, Hyderabad, Kolkata and other
cities in India.
Mission:
Our mission is to establish thrift store business that will make available a wide
range of second hand goods and products at affordable prices to the residents
where we intend opening chains of our thrift stores. We want to generate
enough income to be able to properly finance our business and reduce the
overuse of increasingly scarce natural resources.
Objectives:
 Providing people with reuse services to stop wearable clothes being
thrown into the waste stream or left unused.

 Running education programmes and campaigns to raise awareness of the

socio-environmental impacts and to persuade and inspire people,
businesses and policy makers to take action to keep clothes in use for
longer. This includes wearing more second-hand rather than new, passing
on unworn clothes for someone else to use, buying less, buying better
quality, caring for and repairing clothes.

 Reduce waste and carbon emissions.

 Reduce the need for using new or raw materials to produce new furniture.

 Encourage creativity and innovation.

Products/ Services:
 Furniture: We’ll clean and polish the furniture items such as wooden
tables, chairs, cradles, old rugs and carpets, cupboards, etc. which are in a
reusable condition and sell them to at very low and economical prices.

 Clothes, Shoes & Books: The reusable books, shoes, fashion

accessories, and clothes like dress, shirts, sweaters, jackets etc. will also be
kept at the store to be purchased by the low-incomes.

 Small Electronic Devices: We will also sell the technology products

and small electronics such as cell phones, microwaves, printers, mobile and
computer accessories, storage devices and much more than that.

 Sports Equipment & Musical Instruments : This type of inventory

is often found in the solely new condition as people after getting bored put
their guitars, pianos, rackets, footballs and the things like that outside their
house to be taken by someone, so we have decided to keep such reusable
things in our shop.

Industry Analysis and Feasibility Analysis

Customers won’t know what they want until they see it. They need change
quickly over time.

Market Trends:

 Attracts consumers from all economic levels

 There’s no distinctive resale shopper, just as there is no distinctive resale

shop.

 Saving money through selling or purchasing used items.

Target Market:

 Widest range of customers

 Working age population (15-64)

Segmentation:

 Demographic Segmentation: Demographic segmentation refers

to the categorization of the target market based on specific variables like
age, education, and gender. It is a type of market segmentation that helps
businesses to understand their consumers better and meet their needs,
effectively. Main factors used here to segment the market on the basis of
demography are: Middle income group, both male and female, 15-
64year old people

 Geographic Segmentation: Geographic segmentation is a marketing

strategy to target products to people who live or shop in a specific
location. Marketers use various geographic segmentation variables that
include the country, region, state, province, town, climate zone, or zip
code. Main factors used here to segment the market on the basis of
geography are: Streets of Delhi and Ghaziabad.

 Psycho-graphic and Lifestyle Segmentation : Psychographic

segmentation is defined as a market segmentation technique where
groups are formed according to psychological traits that influence
consumption habits drawn from people's lifestyle and preferences. It is
mainly conducted on the basis of “how” people think and “what” do they
aspire their life to be. Main factors used here to segment the market on
the basis of psychological characteristics are: Personality, consumer
AIOs (Activities Interests and Opinions).
 SWOT ANALYSIS

Our intention of starting just two outlets of our thrift store in Delhi and
Ghaziabad, India is to first test run the business for a period of 2 to 5 years to
know if we will invest more money, expand the business and then open other
outlets all over India.

 Strengths:
 Location and Business Model (physical store and online store)
 Varieties of payment options
 Wide range of products
 Charity cause
 Excellent customer service culture
 Weaknesses:
1. New to market
2. Lack of popularity
3. Trust factor when receiving goods from households and retailing at rock
bottom prices for all their goods
 Opportunities:
1. Opening in busiest streets of Delhi and Ghaziabad leading to a large
number of buyers
2. Conducting Market surveys
3. Well positioned to grab all opportunities coming our way
 Threats:
1. Economic downturn affecting purchasing power
2. Entry of new stores in same location
3. Existing stores (online)
 COMPETITOR’S ANALYSIS

A competitive analysis is a strategy that involves researching major competitors

to gain insight into their products, sales, and marketing tactics. Implementing
stronger business strategies, warding off competitors, and capturing market
share are just a few benefits of conducting a competitive market analysis.

Competitor analysis is an important step in any business venture, including

making marvelous creations out of discarded materials. Here are some steps
you can take to conduct a competitor analysis:

Identify your competitors: Make a list of other businesses or individuals

who are making marvelous creations out of discarded materials. This could
include upcycling shops, artists, or DIY bloggers.

Analyze their products: Take a close look at the types of products your
competitors are creating, as well as the materials they are using. Look for gaps
in the market where you can differentiate yourself.

Evaluate their marketing strategies: Look at how your competitors are

promoting their products. Are they using social media, blogging, or other
marketing channels? Take note of what seems to be working and what doesn't.

Consider their pricing: Look at how your competitors are pricing their
products. Are they pricing their products similarly to yours? Are they offering
any discounts or promotions that you could consider

Look for opportunities to collaborate: Are there any opportunities to

collaborate with your competitors? For example, could you team up to create a
joint product or promote each other's work
Differentiate yourself: Based on your analysis, find ways to differentiate
yourself from your competitors. This could involve using different materials,
creating unique designs, or offering a different pricing strategy.By conducting a
thorough competitor analysis, you can gain valuable insights into the market
and identify opportunities to differentiate yourself from the competition.
 STRATEGY AND IMPLEMENTATION SUMMARY
MARKETING PLAN
The marketing plan details the strategy that a company will use to market its
products to customers. A marketing plan is part of a business plan, which
describes all of the important aspects of a business, such as its goals, values,
mission statement, budget, and strategies.
If you're looking to create a marketing plan for turning discarded items into
marvelous products, here are some strategies that you might consider:

Highlight the sustainability factor: One of the primary benefits of

creating products from discarded materials is that it is an eco-friendly option.
Highlighting the sustainability aspect of your product can help you to appeal to
environmentally conscious consumers who are looking for ways to reduce their
impact on the planet.

Showcase the uniqueness: Another key selling point of products made

from discarded materials is their uniqueness. No two items will be exactly alike,
which can be a significant selling point for consumers who are looking for
something that is one-of-a-kind.

Focus on the creative process: Showcasing the creative process involved

in creating your products can be another effective marketing strategy. This can

help consumers to appreciate the effort that goes into making each item and can

also give them a sense of ownership in the product.

Create a brand story: Developing a compelling brand story can help you to
connect with consumers on a deeper level. By highlighting the inspiration
behind your products and the passion that goes into making them, you can help
consumers to feel more connected to your brand and its values.

Leverage social media: Social media can be an excellent platform for

showcasing your products and reaching potential customers. Consider using
platforms like Instagram or Pinterest to share photos of your products, highlight
your creative process, and engage with your audience.

Partner with influencers: Partnering with influencers in your industry can

help you to reach a wider audience and build credibility for your brand. Look
for influencers who share your values and aesthetic and consider offering them
free products in exchange for promotion on their social media channels.

By leveraging these strategies, you can create a marketing plan that highlights
the benefits of your products and helps you to connect with customers who are
looking for sustainable, unique, and creative products.
 Sales Strategy:
A sales strategy is a plan to achieve a sales goal and is what directs the selling
activities of a start-up business (and in fact any business). The sales strategy
describes how a business will win, retain and develop customers. In 'lean start-
up' terminology it is referred to as the 'customer development strategy'.
 For promoting our sales, we will advertise our store in local magazines,
newspapers and social media.

 We will also distribute our flyers in nearby schools and colleges.

 We’ll post our banners in well-off residential communities

Marketing Objectives:
Marketing objectives are goals set by a business when promoting its products or
services to potential consumers that should be achieved within a given time
frame. In other words, marketing objectives are the marketing strategy set in
order to achieve the overall organizational objectives.

 Maintain a committed program for divesting the Thrift Shop’s

inventories through online distribution channels.

 Implement a local campaign with the Company’s targeted market via the
use of flyers, local newspaper advertisements and banners.

 Develop brand loyalty – seeks to increase customer loyalty and repeat

purchases.
 Advertising Strategy:
An advertising strategy is a plan to reach and persuade a customer to buy a
product or a service. Effective product assessment, market definition, media
analysis, and budgetary choices result in an optimum plan—never the perfect
plan because resources are always limited.
 Even though our thrift store is well located and our charity cause is
worthy of pursuit, we will still go ahead to intensify publicity for the
business. We are going to explore all available means to promote our
thrift store.

 Target audience: Based on existing customer profile we can target

audience with similar psychographics and convert more leads to
prospects and then to customers.

 Be it online or offline, make sure the presentation and visuals of your

brand intrigue customers.

 Search Engine Optimization (SEO): It is a form of paid online

advertising which is achieved through optimization of the content on the
website. It helps generate more targeted traffic.

 Social Media Marketing:  Scope of pumping the content through various

channels such as Facebook, Twitter, Instagram depending on the targeted
audience.
 Pricing Strategy:

Pricing Strategy is a tool used to fix the price of a particular product or
service by considering various factors like the consumption of resources,
Market conditions, the ability of customers, demand and supply, need of the

product like regular item or occasional, etc.

 MRP: Service will have a fixed price of its own given by the owner
plus the labour cost used on it.

 Trade Price: After negotiation with the owner, we will have a trade
price that will be less than MRP.

 Discounts: Offers and benefits will be given to consumers through the

method of clearance sale.

 Payment Terms:

– COD (Cash on delivery)

– Credit/Debit Cards,
– Internet Banking
 Place Strategy:

 Suppliers: SELF

 Distribution Channel Strategy: Direct distribution and selective

distribution

 Selecting Market Place: Busy streets of markets

 Types of Levels of Channel of Distribution:1Level

(OwnerUpcycling(me)Customer/Consumer)

 Physical Distribution: Carriers, Sales and distribution

 Logistics: Outbound logistics and reverse logistics

 Distribution Effectiveness: Service will provide within a day

minimum and 3-4 days at maximum
BUSINESS PLAN BY NEWSPAPER
As we all know that we use to have newspaper in everyone houses. In the
morning people used to study but after that it act as just a part of random paper
and later we found as a discarded material of our house. So we are going to
make a business plan by using newspaper.

Newspapers are a common item that can be repurposed and reused in many
creative ways. Here are some business ideas that use newspaper:

 Paper Products: Newspapers can be turned into paper products like

stationery, journals, and notebooks. You can use a variety of techniques
like binding, stitching, or weaving to create unique and eco-friendly
products. These products can be sold online, in local markets, or to
stationery stores.

 Packaging: Newspaper can be used to create eco-friendly packaging

materials like boxes, bags, and wrapping paper. You can create
customized packaging solutions for small businesses, e-commerce
companies, or individuals who are looking for sustainable alternatives to
traditional packaging materials.

 Art and Crafts: Newspaper can be used as a medium for creating art
and crafts like papier-mache sculptures, wall art, or origami. You can
create your own designs or offer customized services for individuals or
businesses who want to incorporate newspaper art into their decor.

 Pet Bedding: Newspapers can be shredded and used as bedding for

pets like dogs and cats. You can create eco-friendly pet bedding products
that are affordable and easy to dispose of.
  Insulation: Newspaper can also be used as insulation in homes and
buildings. You can offer insulation installation services using recycled
newspaper products to customers who want to reduce their carbon
footprint and lower their energy bills.

 Fire Starters: Newspapers can be rolled up and used as fire starters for
campfires, fireplaces, or barbecues. You can create your own brand of
eco-friendly fire starters and sell them to outdoor enthusiasts or camping
supply stores

Overall, there are many business opportunities for reusing newspapers. By

being creative and resourceful, you can turn this common item into something
valuable and profitable while also contributing to environmental sustainability.
 PLANNING
Our company, "EcoPet Bedding," is a startup that specializes in producing pet
bedding using recycled newspaper. Our mission is to provide high-quality, eco-
friendly pet bedding that is affordable and easy to dispose of. We will collect
used newspapers from local sources and transform them into comfortable and
absorbent pet bedding that meets the needs of pets and their owners.

Market Analysis:

The pet bedding market is projected to grow at a compound annual growth rate
(CAGR) of 6.5% during the forecast period 2021-2026. The demand for eco-
friendly and sustainable pet products is also growing at a fast pace, driven by
the increasing awareness of environmental issues among pet owners.
By offering pet bedding made from recycled newspaper, we will differentiate
ourselves in the market and appeal to a growing segment of environmentally-
conscious pet owners.

Product and Services:

EcoPet Bedding will offer a range of pet bedding products, including dog and
cat beds, cushions, and mats. Each product will be made from recycled
newspaper and will be designed to provide comfort and support to pets. Our
products will be sold online and through partnerships with pet supply stores and
local veterinarians.

Marketing and Sales Strategy:

Our target customers will be pet owners who are looking for affordable,
comfortable, and eco-friendly pet bedding options. We will market our products
through social media, local events, and partnerships with veterinarians and pet
supply stores. We will also offer a convenient online store where customers can
browse and purchase our products.

Operations and Management:

Our production process will involve collecting used newspapers from local
sources, shredding them into strips, and then compressing them into pet bedding
using a specialized machine. We will have a team of experienced pet bedding
manufacturers who will oversee the production process and ensure the highest
quality standards.
Financial Projections:

Our startup costs will include equipment, tools, and marketing expenses, and
we estimate that our initial investment will be Rs.50,000. We project that our
revenue will grow at a CAGR of 10% during the first three years, reaching
Rs.300,000 by year three. We will also explore opportunities to expand our
business by offering customized pet bedding solutions for large and small
animals.
 PROCESS

The process of making pet bedding using newspaper involves

several steps:

 Collecting newspapers: The first step is to collect used newspapers from

various sources like local newspapers, offices, schools, and recycling
centers.

 Shredding newspapers: The newspapers are then shredded into small

strips using a shredding machine. This process helps to break down the
paper fibers and create a soft and absorbent material.

 Compressing the paper: The shredded newspaper is then compressed

using a specialized machine that forms it into sheets. These sheets are then
cut into the desired size for pet bedding.

 Sanitizing the bedding: The pet bedding is then sanitized to ensure that
it is free from bacteria and other harmful microorganisms. This can be done
using heat, steam, or other sanitizing methods.

 Packaging and distribution: The pet bedding is then packaged and

labeled for distribution. It can be sold online, in pet supply stores, or through
other distribution channels.

The key to producing high-quality pet bedding using newspaper is to ensure

that the newspapers are properly shredded and compressed, and that the
bedding is sanitized to prevent any health risks to pets. By using recycled
newspaper, pet owners can also feel good about using an environmentally-
friendly product that helps to reduce waste and support sustainability.

Placing of Product
1. Pet supply stores: A pet bedding business could partner with pet supply
stores to sell its products. This would allow the business to reach a wider
audience and increase its visibility among pet owners. The business could
also offer special promotions or discounts to customers who purchase its
products at these stores.

2. Pet shows and events: Participating in pet shows and events is an

excellent way for a pet bedding business to showcase its products and
connect with pet owners. The business could set up a booth or display its
products at these events to attract potential customers.

3. Direct selling: A pet bedding business could use direct selling methods,
such as door-to-door sales or selling at flea markets, to reach customers in
their local area. This method can be effective for building a loyal customer
base and gaining valuable feedback from customers.

4. Online marketplaces: Selling through online marketplaces such as

Amazon or Etsy can be an effective way for a pet bedding business to
expand its reach and sell its products to a larger audience. These platforms
offer a wide customer base and provide access to customers who may not
be reached through traditional marketing channels.

It's important for a pet bedding business to assess its target market and choose
place strategies that align with its goals and objectives. By using a combination
of these strategies, a pet bedding business can increase its visibility, reach new
customers, and ultimately grow its sales.
 Business plan by Old Clothes
As we all know that we use to have clothes in everyone houses. We all use the
clothes people use to wear it but after sometimes that it act as just a part of
random old cloth and later we found as a discarded material of our house. So
we are going to make a business plan by using of old clothes.
There are many products that can be made using old clothes, some of which
include:

Upcycled clothing: Old clothes can be transformed into new clothing items
by cutting, sewing, and reassembling the fabric to create a completely new
garment.

Rag rugs: Old clothes can be cut into strips and woven together to create
colorful and unique rugs.

Tote bags: Old clothes can be cut and sewn into tote bags, which can be used
for grocery shopping or carrying other items.

Quilts: Old clothes can be cut into squares and sewn together to create a
patchwork quilt.

Pet beds: Old clothes can be used to create comfortable and cozy pet beds for
cats and dogs.

Jewelry: Old clothes can be used to create unique and colorful jewelry pieces,
such as bracelets, necklaces, and earrings.

Cleaning rags: Old clothes can be cut up and used as cleaning rags for
household cleaning tasks.
Decorative pillows: Old clothes can be used to create decorative pillows for
the home, adding a touch of color and texture to any room.

Headbands and scrunchies: Old clothes can be cut into strips and made
into headbands and scrunchies, adding a fun and trendy accessory to any outfit.

Pot holders and oven mitts: Old clothes can be used to create pot holders and
oven mitts, providing a useful and eco-friendly alternative to traditional kitchen
products.
 Planning
The key components of a business plan for old clothes quilts-

Executive Summary:

This should include a brief overview of your business, including its name,
location, target market, unique selling proposition, and financial goals.

Market Analysis:

This section should outline your target market and competition. You should
identify your ideal customer and explain how your product meets their needs.
You should also analyze the competition in your market and explain how you
plan to differentiate yourself from them.
Product Description:

This section should describe your product in detail. You should explain how
you will source the old clothes, how you will design and create the quilts, and
what makes your product unique and appealing to customers.

Marketing Plan:

This section should outline how you plan to promote your business and attract
customers. This could include online marketing strategies, such as social media,
email marketing, and online advertising, as well as offline marketing strategies,
such as word-of-mouth, local events, and partnerships with local businesses.

Operations Plan:

This section should describe how you will run your business on a day-to-day
basis. This could include details on how you will source and store the old
clothes, how you will create the quilts, and how you will fulfill orders.

Financial Plan:

This section should include financial projections for your business, including
revenue, expenses, and profits. You should also include details on how you will
fund your business, such as through loans or investments, and how you will
manage your cash flow.
 PROCESS
Making a quilt from old clothes is a great way to repurpose and upcycle items
that might otherwise go to waste. Here are the general steps involved in the
process:

 Collect old clothes: Gather together a collection of old clothes that you
want to use for your quilt. This could include anything from t-shirts and
jeans to dresses and button-up shirts. You can use clothes that are stained or
ripped as long as you cut around the damaged areas.

 Wash and dry the clothes: Before you start cutting up the clothes, be
sure to wash and dry them. This will help to remove any dirt or odors and
ensure that the fabric is clean and ready to use.

 Cut the clothes into squares or rectangles: Use a rotary cutter,

scissors, or a fabric cutter to cut the clothes into squares or rectangles of
equal size. The size will depend on the design you have in mind and the size
of the clothes you are working with.

 Arrange the squares: Lay out the squares or rectangles in the pattern
you want for your quilt. This could be a traditional patchwork pattern or
something more modern and abstract.

 Sew the squares together: Once you have the squares arranged, start
sewing them together. Use a sewing machine or hand-sew them together
using a needle and thread. Be sure to sew them together in rows and then
sew the rows together to form the quilt top.
 Add batting and backing: Cut a piece of batting and backing fabric to
the same size as your quilt top. Layer the three pieces together – quilt top,
batting, and backing – and pin them in place.

 Quilt the layers together: Use a sewing machine or hand-sew the layers
together using a needle and thread. You can quilt in any pattern you like –
straight lines, diagonal lines, or something more complex.

 Bind the edges: Finally, bind the edges of the quilt. Cut strips of fabric
and sew them around the edges of the quilt to create a finished look.

With these steps, you can transform your old clothes into a beautiful and
functional quilt that will provide warmth and comfort for years to come.
 Placing of Product
If you have products made from old cloth quilts, there are a number of ways
you can display and sell them:

1. Online marketplace: Consider selling your products on online

marketplaces like Etsy, eBay, or Amazon. These platforms allow you to
showcase your products to a wider audience and attract potential buyers
from all over the world.

2. Local markets and fairs: Consider setting up a stall at local markets or

fairs where you can display your products and engage with potential
customers. This can be a great way to connect with customers and get
feedback on your products.

3. Boutique stores: Consider reaching out to local boutique stores that sell
handmade or vintage items. These stores may be interested in selling your
products if they fit their aesthetic and product offerings.

4. Social media: Use social media platforms like Instagram or Facebook to

showcase your products and reach a wider audience. This can be a great way
to connect with potential customers and build your brand.

5. Consignment shops: Consider approaching consignment shops that

specialize in handmade or vintage items. These shops may be interested in
selling your products on a consignment basis, which means you'll receive a
percentage of the sale price when your item sells.

Overall, it's important to find the right audience for your products and to
showcase them in a way that highlights their unique features and quality.

Formation of a company
1. Registration of Company: I can register my e-commerce business
under sole proprietorship at my nearest local municipal corporation office.
To complete the registration process with the authorities, essential
documents for submission to the municipal corporation include:

 Registration form

 Undertaking

 Fee schedule

To register my physical store, I need to follow the following steps:

i.  Fill the online form for registration of shops on the website of Dept.

of Labor (the form is specific to one state alone). This step enables
you to create a username and password for future use.
ii. Select a name for your establishment and also provide a reliable
contact number and address.

iii. The following documents will be required in soft copy format for
proceeding to further steps:

 Duly filled Registration form-A which requires name of establishment,

details of partners involved (if any) etc.
 ID proof of every partner/proprietor involved
 Memorandum of association and articles of association
 Partnership deed should this be a partnership firm
 Lease/rent deed if any
 Payment receipt or transaction receipt

2. Registration of Brand: Register my brand include the following step-

  Preparing a trademark application.

 Filling the application of brand name registration.

 Examining the process of the brand name application.

  Post- examination

 Advertising and Publication of your brand in the Indian Trade Mark

Journals.

 The trademark registration certificate issuance.

3. Core Competence: To deliver qualitative upcycled products at a

reasonable price.

4. Future Diversification Prospects: Expanding the business worldwide.

OPERATIONAL PLAN
An operational plan is a practical document which outlines the key activities
and targets an organisation will undertake during a period of time, usually
one year. It is often linked to funding agreements as well as being linked
overall to the organization’s strategic plan. An operational plan ensures you
can identify areas that aren’t generating as much revenue as they should, or
are causing losses, and can help you establish what needs to change. Without
an operational plan, you’re out of the league.
 It is very important to make an operational plan because of the following
reasons:

 Operational plans bring accountability into daily tasks

 Great way of managing other performance indicators too: shrinkage, the

number of calls or average handling time, or which of your employees
are achieving higher than their targets.

 They keep you and your business on track.

CONCLUSION
Our thrift store both offline and online will offer a great blend of qualitative and
economical goods at the same time. Our store is located on the main streets of
Delhi and Ghaziabad, which are the streets every citizen encounter while
travelling in the city, as it connects the residential communities to the offices,
institutes and recreational places. We have been able to lease a facility that is
big enough (a 5 thousand square foot facility) to fit into the design of the kind
of thrift store that we intend launching. We’ll collect the item which are in a
good condition daily and display them in well-organized separate sections in
our stores for the convenience of our buyers. Moreover, we have a quick
transport facility for the rich people who want to donate their goods to us in
large amounts. There are many children and teens in the city who desire to buy
good clothes, tech-based things, or sports equipment and musical instruments,
but the reality is that most of their desires remain unfulfilled due to the costs of
such items. We will be providing these talented and needy children and teens
with these things at a reasonable price. 2% of the profit will be donated to the
old age homes and NGOs.