PROJECT

REPORT

ON

“TO PROMOTIONAL EFFORT ON ORGANIC

AGRICULTURE”

In partial fulfilment of the requirement for the award of the Degree of

Master of Business Administration

(AFFILIATED TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)

BUNDELKHAND INSITIUTE OF ENGINEERING TECHOLOGY JHANSI, UP

SUBMITTED TO SUMITTED BY

DR. SHEKHAR KESHARVANI RAHUL YADAV

Roll no.-2200430700010

MBA 1ST SEM.

 DECLARATION

I undersigned, hereby declare that the project titled ‘TO

PROMOTIONAL EFFORT ON ORGANIC AGRICULTURE’
submitted in partial fulfilment for the award of Degree of Master of
Business Administration is confide record of work done by me under
the guidance of Dr.Shekhar Kesharvani.
This report has not previously formed the basis for the award of any
degree, diploma, or similar title of any University.

DATE -
PLACE
-

NAME OF THE
STUDENT- ROLL NO -
 Department of Business Administration
BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY, JHANSI

CERTIFICATE FROM INSTITUTION

This is to certify that Rahul Yadav, First semester student of Master of

Business Administration, Bundelkhand Institute of Engineering and
Technology has completed the project report on TO
PROMOTIONAL EFFORT ON ORGANIC AGRICULTURE.

Date:

Place
 Acknowledgement
“Acknowledgement is an art, one can write glib stanzas without meaning
a word, and on the other hand one can make a simple expression of
gratitude.”

I take the opportunity to express my gratitude to all of them who in

some way or the other helped me to accomplish this challenging project.
No amount of written expression is sufficient to show my deepest sense
of gratitude to them. I am highly indebted to my faculty guide Dr.

Shekhar Keshavani, and all the Faculty of M.B.A Department, B.I.E.T

JHANSI for their continuous support and guidance during the project
who not only helped me in the successful completion of this project
report but also spread his precious and valuable time in expending my
knowledge base. I take immense pleasure thanking him for supporting at
stages of this project. Finally, I am also grateful to all those personalities
who have helped me directly or indirectly in bringing up this project
report.
Introduction
Organic agriculture marketing refers to the strategies
and techniques used to promote and sell organic
products. Organic agriculture is a form of agriculture that
emphasizes the use of natural methods to grow crops
and raise livestock without the use of synthetic
pesticides, fertilizers, or genetic modification. The
organic agriculture market has experienced significant
growth over the past few decades as consumers have
become more concerned about the health and
environmental impacts of conventional agriculture
practices. This report will explore the current state of
organic agriculture marketing, the challenges faced by
organic farmers, and the strategies used to overcome
these challenges.
Current State of Organic Agriculture Marketing The
organic agriculture market has experienced significant
growth in recent years. According to the Organic Trade
Association, organic sales in the United States reached
$47.9 billion in 2020, up 12.4% from the previous year.
The global organic agriculture market is also expected to
continue to grow, with a projected CAGR of 9.2% from
2020 to 2025.
One of the main drivers of the organic agriculture market
is consumer demand. Consumers are increasingly
concerned about the health and environmental impacts
of conventional agriculture practices, and are willing to
pay a premium for organic products. In addition,
government regulations and certification programs have
helped to create a level of trust among consumers that
organic products are truly organic.

Challenges Faced by Organic

Farmers
Despite the growth of the organic agriculture market,
organic farmers still face a number of challenges. One of
the main challenges is the high cost of organic
certification. The certification process can be time-
consuming and expensive, particularly for small-scale
farmers. In addition, organic farmers may face
challenges in finding markets for their products. While
demand for organic products is growing, there is still a
limited number of retailers and distributors that
specialize in organic products.
Another challenge faced by organic farmers is
competition from conventional agriculture. Conventional
agriculture can often produce larger quantities of crops
at a lower cost than organic agriculture, which can make
it difficult for organic farmers to compete. In addition,
some consumers may be unwilling to pay the premium
price for organic products.

Strategies for Organic Agriculture

Marketing
There are a number of strategies that organic farmers
can use to overcome the challenges they face in
marketing their products. One strategy is to develop
strong relationships with retailers and distributors. By
building relationships with retailers and distributors,
organic farmers can help to ensure that their products
are available to consumers.
Another strategy is to focus on niche markets. While
demand for organic products is growing, it can still be
difficult to compete with conventional agriculture in
mainstream markets. By focusing on niche markets,
such as local farmers markets or specialty stores,
organic farmers

Conclusion
Organic agriculture marketing is a critical component of
the organic agriculture industry. While the organic
agriculture market has experienced significant growth in
recent years, organic farmers still face a number of
challenges. By developing strong relationships with
retailers and distributors, focusing on niche markets, and
educating consumers about the benefits of organic
products, organic farmers can overcome these
challenges and continue to grow the organic agriculture
market.

To identify 4P for organic agriculture

goods
The 4P's of marketing are Product, Price,
Place, and Promotion. Here are the 4P's for
organic agriculture goods:
Product
Price
Place

Promotion