Marketing Plan Outline

I. Business Background
A. Overview of the Industry/Executive Summary (General Category)
1. Market Size (Volume / Value) (Locale)
2. Market Trends (Past 3-5 years)
General direction the market is taking during a specified period of time.
B. Market Profile (General purchase and usage habits)
Usage and Attitude study is conducted to analyze and determine the
factors that influence the consumer's' usage of a product or service and
their outlook or position on a brand.
C. Environmental Analysis
1. General product/Industry SWOT Analysis
2. Key Success Factors
II. Company Background
Company Profile
1. Company Name and Logo

Company Name
“Dulce de Nueve” is a Spanish word. “Dulce” means “sweet” and “Nueve” means “nine”. We came
up with this company’s name because our team of nine dedicated individuals works so hard to provide
this unique delicacy.

Business Logo

Our logo represents our product. The two chef are symbolizes us, the “toque blanche” means
“white hat”, this hat symbolizes the cleanliness of the kitchen and the food that you see on our
logo is our product which is the mochi truffles.
 Tagline

“When in doubt, try it out”

As a customer, when we see a new product, there is a possibility that you will feel doubt or
curious and you will ask yourself if its worth it to buy. So our company encourages the customer to
try it out.

2. Nature of Business

Mission
To make tasty sweets available to clients at fair costs, while also ensuring their
satisfaction.
Vision
To make the most delicious sweets among others. We achieve this vision through our
passion and positivity and by being the most effective cheerleaders of our delicious mochi truffles
through packaging, marketing, promotion and customer service.

4. Brief Description of Product and Services

5. Location
6. Projected Store/Store Layout/Floor Plan
B. Company/Brand SWOT analysis
C. Identified Market Opportunity
A market opportunity is a (newly connected with key success factors)
identified need that a company can use to grow; usually, because it's not being
addressed by competitors
III. Proposed Target Market
A. Demographics
B. Psychographics
C. Behavioral
D. Geographic
IV. Competitive Analysis
A. Competitive Positioning
Is a marketing strategy that refers to how a marketing team can
differentiate a company from its competitors.
B. Direct and Indirect competitor
C. Marketing Strategies
V. Marketing Objectives
A. Overall Marketing Objectives
A Description of the Plan’s
1. Short Term Goals 1- 3 Years
2. Long Term Goals 4- 10 Years
B. Specific Objectives and Targets (3 years)
1. Market Shares
2. Sales (Volume and Value)
3. Profits
4. Distribution (Channels)
VI. The Marketing Mix
(Should always be in comparison to competition)
A. Product
1. Product Strategy
Mochi truffles has a unique taste because our team searched for premium ingredients that will surely
can satisfy the customer’s cravings for sweets. It is not just an ordinary mochi that you can see in
market because we add dark chocolate and some cocoa powder so that our mochi truffles does not too
sweet. We provide 2 flavors of our Mochi Truffles which are the Chocolate filled with Cream O and
Chocolate filled with Presto Peanut.
2.Product Description / Features / USP(Unique Selling Proposition)
Our mochi truffles were created using glutinous rice, which may be the reason for their soft and
chewy texture. As a new and enhanced chocolate treat, we decided to make the core of our mochi
truffles out of dark chocolate and biscuits. We provide chocolate with cream o and peanut butter
filling as our two available filling options.
3. Packaging
We have 2 types of packaging, the first one is for pieces and the other one is for Mochi Truffles
Bundle.
Packaging per Pieces

The size of per pieces is 7X10cm. It contains motivational quotes that can make our customers happy
and motivated.
 Packaging Per Bundle

Each bundle of our mochi truffles has 6 pieces and is labeled with a logo and a cupcake liner to
prevent our goods from looking out of place. We selected this package because we believe that
consumers may benefit from it. After using our product, this Tupperware can be utilized to store
various foods.

4. Procedure
For Mochi Cover
Step 1: Prepare the following ingredients:
 ½ kilo Glutinous Rice Flour
 ½ cup Cornstarch
 1 cup Sugar
 370 ml Evaporated Milk
 1 and ½ cup of water
 ½ table spoon of Oil
Step 2: Combine all dry ingredients which are 1/2 glutinous rice, cornstarch, and sugar. Mix all
together
Step 3: After you mix all the dry ingredients, put all the wet ingredients which are 370 ml of
evaporated milk and 1 & ½ cup of water. Mix all together until the dry ingredients disolve and it
became smooth
Step 4: Ready the llanera and put a little bit of oil after that, put the mochi mixture and cover the
llanera with aluminum foil. Put the llanera with mochi mixture in the steamer.
Step 5: Make sure the water is boiling before you put the steamer with the mochi mixture and cook it
within 20-25 mins.
For Mochi Truffles Filling
Step 1: Prepare the following ingredients:
 1 can of Condensed Milk
 3 pieces of Goya Dark Chocolate
 1 cup of cocoa powder
 5 pieces Cream O
 5 pieces Presto Peanut
Step 2: Cut into pieces all the Goya dark chocolate and open the can of the condensed milk
Step 3: Turn on the stove in a low heat and put the pan. In the pan, put the condensed milk and wait a
little bit before you put the dark chocolate.
Step 4: After you put the condensed milk and the dark chocolate. Put the Hershey cocoa powder and
mix it all together until it dissolves
Step 5: Crush the biscuits for the flavor which are cream o and presto peanut.
Step 6: When the choco filling is ready, put it into two Tupperware, one Tupperware for cream o and
the other one is for presto peanut. After that put the biscuits and mix it all together.
Procedure in putting the filling inside a mochi cover
Step 1: Scoop 1 tbs od Mochi Cover and flatten it.
Step 2: Get a ½ tbs of Chocolate Filling and put it in the top of the mochi cover. After that start to seal
it by sticking the mochi cover side to side.
Coating
Step 1 : Combine 1/3 cup of cocoa powder and 1/3 cup of skimmed milk.
Step 2: Put it in the packaging and seal it.
Ready to serve.

B. Pricing
1. Pricing Strategy
We chose a Bundle Pricing Strategy and Cost - Plus Pricing or Mark-up Pricing Strategy

Flavors Price
Chocolate filled with Cream O 10.00
Chocolate filled with Presto Peanut 10.00

Bundle Price
Mochi Truffles Bundle (6 Pieces) 55.00

2. Detailed Product Costing

Total Expenses
Ingredients Quantity Price
Jersey Condensed 2 78.80
Alaska Evaporada 2 67.70
Glutinous Rice 1kl 85.00
White Sugar 1/4 26.00
Hershey Cocoa 1/6 cup 22.50
Aluminum Foil 1/8 10.00
Goya Dark Choco 6 131.70
Cornstarch 1/8 8.00
Cream O 5 35.25
Presto peanut 5 30.63
Oil 1/4 cup 5.00
Tupperware 14 66.00
Packaging 40 31.60
Ice 2 10.00
Sticker 14 13.44
Water 3 cups 3.00
Gas 1 40.00
Total Expenses 664.62

COSTING PER PIECE

Yields 46
Cost per piece 10.00
Total sales per piece 460

COSTING PER BUNDLE

Number of Bundles 14
Cost per Bundle 55.00
Total Sales per bundle 770

Total Sales 1230

Total Pieces 130

5.11242
SRP 3

3. Selling Price Index vs. Competition

Cioccoluxe- Each of their three flavors—Ciockies, Ciocco V'ron, and Ciocco Crumble—costs 7 PHP.
They also offer bundles: Tres Ciocco 3 pieces for 20 PHP, Dodici Ciocco 12 pieces for 79 PHP, and
Sedici Ciocco 16 pieces for 105 PHP.

Flavors Price
Ciockies 7.00
Ciocco V’ron 7.00
Ciocco V’ron 7.00

Bundles Price
Tres Ciocco 3pcs 20.00
Ciocco 12 pcs 79.00
Sedici Ciocco 16 pcs 105.00

Choron- They provide 4 flavors: plain for 10 PHP, marshmallows for 11 PHP, chessy for 12 PHP, and
mix combination for 13 PHP. They also offer a 3-piece bundle for 30 PHP.

Flavors Price
Plain Churon 10.00
Mallows Churon 11.00
Chessy Churon 12.00

Bundle Price
Mix Combination 13.00
3 pieces 30.00

Graham Choco- They provide 4 flavors: Classic Graham Choco for PHP 20; Banana Choco for PHP
25; Marshmallow Choco for PHP 25; and Peanut Choco for PHP 25. They also offer Bundle Trio Y'
Graham for PHP 70 and Cuatro Deals for PHP 90.

Flavors Price
Classic Graham Choco 20.00
Banana Choco Graham 25.00
Marshmallow Choco Graham 25.00
Peanut Choco Graham 25.00

Bundle Price
Trio Y’ Graham 70.00
Cuatro Deals 90.00
Tsokola Treats- They offer Chocatu Delights for 1 piece at 7 PHP, a bundle for 3 pieces at 20 PHP,
and an 8 piece set for 50 PHP.

Flavor Price
Chocatu Delights 7.00

Bundle Price
Bundle (3) pieces 20.00
Bundle (8) pieces 50.00

Dear Choco - They provide three flavors: Original (1 piece) for 8 PHP, Nuts (1 piece) for 9 PHP, and
Oreo (1 piece) for 9 PHP. They also offer two bundle sets: the first is 2 pieces for 15 PHP, and the
second is 3 pcs for 25 PHP.

Flavors Price
Original Flavor 8.00
Nuts Flavor 9.00
Oreo Flavor 9.00

Bundle Price
First Bundle (2) pieces 15.00
Second Bundle (3) pieces 25.00
C. Distribution
1.Distribution Strategy/Delivery Terms
The Mochi truffles will be distributed free to the direct marketing and some costumer of the student of
the La concepcion College and in the City of San jose del monte bulacan ,Dulce De Nueve choosing
to advertise and provide all the services themselves through an online presence, door-to-door selling
and a small staff.
2. Trade Channels
3. Distribution Scheme
D. Promotions
1. Overall Promotions Strategy
We are promoting are products thru a events like BA week by providing them a 10 percent discount.
Dulce de Nueve has a strong social media channels like Facebook page where they can see the
customer feedback.
2. Advertising
3. Publicity / Public Relations / Events
On April 18, 2023, we held a booth exhibition where we got the chance to introduce our improved
Mochi Truffles to our beloved La Concepcion College fellow students.
VII. Organization and Staffing
A. Organizational Chart
B. Business Schedule
C. Uniform
D. Employee Benefit
VIII. Technological Consideration
A. Website
B. Social Media Pages
C. Others
IX. Financial Projection
A. Daily Sales, Target and FAS
B. COGS