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TLE-Animal Production
Quarter 4 – Module 3:
Marketing Broilers
TLE – Grade 9
Alternative Delivery Mode
Quarter 4 – Module 3: Marketing Broilers
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Vergie P. Ruiz
Editors: Desan P. Mondia
Reviewer: Rolan Ben B. Loronio
Typesetter: Desan P. Mondia
Layout Artist: Vergie P. Ruiz
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Joelyza M. Arcilla EdD Maricel S. Rasid
Marcelo K. Palispis EdD Elmar L. Cabrera
Nilita R. Ragay EdD
Antonio B. Baguio Jr. EdD

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph
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TLE-Animal
Production
Quarter 4 – Module 3:
Marketing Broilers
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the nature of Animal Production. The scope of this module permits it
to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged
to follow the standard sequence of the course. But the order in which you
read them can be changed to correspond with the textbook you are now using.

After going through this module, you are expected to:

1. determine when to harvest broilers;

2. explain the importance of ready market for broilers; and

3. develop profitability in identifying possible market for broilers.

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 What I Know

Choose the letter of the best answer. Write the chosen letter in your notebook.

1. The most profitable way to market broilers is _____.

A. direct selling to consumers
B. selling to middlemen
C. selling directly to the market
D. selling it dressed to the market

2. Broiler nowadays are harvested when they reach ________.

A. 30 days
B. 35 days
C. 40 days
D. 45 days

3. Ready market for broilers should be determined even at the start of the
project for the following reasons EXCEPT__________.
A. It helps the raisers avoid additional investment.
B. Broilers with high quality meat is preferred by consumers.
C. This can give a lower income for the raiser
D. It gives the raisers chance for another batch of broilers to raise.

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4. To have adequate income from broiler production, marketing should be
________.
A. planned later
B. efficiently and effectively planned
C. taken for granted
D. done anytime
5. Which describes the law of supply and demand?
A. Supply is low and the demand is high, and the price is high.
B. Price of the product is high and there is low demand.
C. Supply is high and the demand is low.
D. Demand is low and the price is high.

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 Lesson

1 Marketing Broilers

Poultry raisers consider marketing as a part of the production cycle.

To have adequate income from broiler production, marketing should be

efficiently and effectively planned. One must survey good market outlets to

establish a successful marketing system.

What’s In

What are the different sizes of eggs ?

Notes to the Teacher

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 What’s New

What do you think is the most profitable way of marketing broilers? Why?

What is It

Marketing involves knowledge on the law of supply and demand.

When the supply is low and the demand is high, and the price is high. To

expect returns, plan the right time of producing more. Do this specially

when the price of the product is high and there is great demand. Always

remember that profit making is the goal of any business venture.

The most profitable way to market broilers is by directly selling live

broilers to the consumers. The product of most small-scale broiler projects

are sold in this manner. Better profit is attained by eliminating the services

of middlemen and promptly disposing the broilers as soon as they reach the

ideal market age.

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 Courtesy of MMFSL Agri. Class

When to Harvest Broilers?

Before, broilers were known as 45-days in the market because they

are harvested in 45 days. Today, commercial farms of broiler integrators

harvest their stock as early as 35 days.

Importance of Ready Market for Broilers

Ready market for broilers should be determined even at the very start

of the project for the following reasons:

1. broilers should be marketed at the right age for this will give high

quality meat;

2. broilers with high quality meat is preferred by consumers;

3. it helps the raisers avoid additional investment;

4. it gives the raisers chance for another batch of broilers to raise; and

5. this can give higher income for the raiser

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GLOSSARY

Demand - refers to needs or desires

Supply - good or commodities

Market - place where the goods are sold

Middleman - a person or agent that buys goods from a producer and sells

them to someone else

What’s More

Direction: Answer the question in your notebook.

Enumerate the reasons why poultry raisers should have a ready market for
his broilers.
1.
2.
3.
4.
5.

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 What I Have Learned

Discuss why broilers should be marketed at the right age?

What I Can Do

Direction: Interview your parents why we should avoid middleman in

marketing our poultry products? Write this in your notebook.

Assessment

Direction: Answer the question in your notebook.

1. Discuss the law of supply and demand

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 Additional Activities

Direction: With the help of your parents or guardians, let them interview
the prices of the following broiler meat in the local market.

Broiler Meat Price per kilograms

1. Whole chicken
2. Breast
3. Thighs
4. Wings
5. Neck
6. Feet
7. Soup pack

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 9
What I Know What's More
1. A
2. B 1. Broiler should be
3. C marketed at the
4. B right age for this will
5. A give high quality
meat
2. Broilees with high
quality meat is
preferred by
consumers
3. It help the raisers
avoid additional
investment
4. It give the raisers
chance for another
batch of broilers to
raise
5. This can give higher
income for the raiser
Answer Key
References
1. Valdez, Emmanuel S., et.al Agriculture and Fishery Arts

2. Anacleto B. Coronel, MS., DVM., A Primer on Animal Husbandry, Verde

Bookstore, 1971

3. Technology and Livelihood Education III Agriculture and Fishery

Technology Animal Productions, SEDP SERIES, 1992

For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net