- -

ISSN 2602-7925
https://www.asjp.cerist.dz/en/PresentationRevue/417

555-539 (2022)03 16

- TOTAL –
Quality Control and its Role in Improving the Marketing Performance
of the Organization-field study-

( )
t.souissi@univ-djelfa.dz

. TOTAL 2022/09/09

2022/09/26

: :

TOTAL
.

Abstract : Article info

The present research paper aims to identify the role of statistical tools in improving Received
the marketing performance of Djelfa field TOTAL Corporation. The data used in this 09/092022
study came from a questionnaire to analyze the problem of fluctuation in the Accepted
marketing performance of the target organization. Also, the interview with the 26/09/2022
director of marketing in the organization contributed to reaching the search results.
There is a relationship between quality control tools and improving marketing Keywords:
performance. As well as, there is a lack of use of quality tools in the organization. The Total Quality
present research paper concludes with sets of recommendations. The TOTAL Management,
Corporation, Djelfa field, has to pay attention to applying quality control tools in all Quality Control,
Marketing
its forms to increase sales, reduce costs and reduce errors.
Performance

539
- TOTAL –

:
"Total Quality Management " "

.
:

" Druker Peter"

"
:

-1
-2

540
 . TOTAL -3

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TOTAL :
.2022-2021 :
:

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541
 - TOTAL –

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: .1

: 1.1

). _
(31 2009
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(28 2007 )
(09 2006 ) ": Joseph juran -
" ": Edward Deming -
": ISO -
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(08-07 2005 )
-
/1
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- Gerard Baglin ) BAGLIN
-( P439,1990
"
(P 15,1992 , Robert H et Johenson Matar)."
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-1
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542
 :2.1
(18 2005 )
/1

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1986 /4

: 3.1
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(32 2003 )."

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(23 2006 )

543
 - TOTAL –

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(.53 -52 2002 ) .

.
:

(.71 -70 2005 )

: 4.1

(67-66 1996 )
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( 27 2001 ) ."
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544
 " "

( 68 1996 )

: 1

).
(.328 2005
2

)
.(64 63 2014
:

1943

545
 - TOTAL –

(97-96 2014 )
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2014 :
99 .
:

:
: 1

.Jean- marie) .1954

( p 147 2000

80 20% 20 80%
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20% 80%
20%

20
( 131 132 2009-2008 ) 80%

546
 2

(39 2006 )
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(116 2013 )
: : 1-2

547
- TOTAL –

(129 2012 ).

(325 210 )
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: 2-2

(119- 118 2013 )

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549
 - TOTAL –

TOTAL .3
1.3
: TOTAL
1924 TOTAL

TotalEnergies algérie .
.ELF Total
TotalEnergies algérie Petroms Algerie
2014
2018 TotalEnergies algérie 12 67
. HYUNDAI XTeer
: :

) .(01 )
*
(2021 2021 )
. (02 )
2.3

2021
(01 )

Petroms Algerie
Total

64 53 :2018
. 62.33 2020 70 2019

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 .

:
( ) :01
2021

103 01

42 02

30 03

111 04

23 - - ) 05

38 ) 06
08 07

:02

31.26 31.26 14.28 14.28 111 04 103 01

60.27 29.01 28.56 14.28 103 01 42 02
72.1 11.83 42.84 14.28 42 02 30 03
82.8 10.70 57.12 14.28 38 06 111 04
91.25 08.45 71.4 14.28 30 03 23 05
97.72 06.47 82.68 14.28 23 05 38 06
99.98 2.25 100 14.28 08 07 08 07
100 100 100 100 355
:

551
- TOTAL –

03

EXCEL :
01 04
2021
.
:
) 04

EXCEL :
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EXCEL :
552
 01 04
28.56
. % 60.27
07-06-05-03-02
%39.73 %71.4

. 60 2021
7/ 2 %71 ( )
01 04 %39.73
.

.
.4

TOTAL
Petroms Algerie

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70 2022
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Petroms Algerie -
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553
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:
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2001 .6
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2007 .12
:
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2003/2002 .14

BIOTIC 2009-2008 .15

03
: " 2012-2011 .16

554
 04 " 2006 .17
: " 2010 .18
98 32
:

19. Gerard Baglin, 1990 ,Management industriel et logique, Paris: 1ère Edition, 1990.
20. Jean- marie gougé ; 2000 ,traité de la qualité économique , Paris: 1ère édition
21. Robert H et Johenson Matar,1992, Conception de la qualité , Paris: 1ère édition
: -6
: 01
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