1

Introduction
Well, this presentation will be absolutely
senseless, if I will just show you my ads and
that’s all. It will bring you zero value and
awareness, trust me, nothing will change.

Good News
I will share with you most powerful Marketing
Principles and basic understanding how you should
build your ad to find and reach right audience.

Let’s dive into !

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It’s all about the
Conversion Heuristic
Ground rule you should follow in your ads will be this formula

You always need to increase a Value (V) in the mind of your

customer and reduce cost (C)

M Marketing Potential C Cost of Solution

V weight of Value A Acceptability

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 Acceptability
Acceptability can be enhanced through the 3 main things

ACCEPTABILITY

VALUE BALANCE COST

You should always keep a balance of acceptability by controlling &
applying all types of value and cost for your customers

Acceptability can be enhanced through the 3 main things

Clarity Credibility Affinity

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Breakdown of Value(V) and Cost(C) types
VALUE(V) COST (C)

Value appeal (Va) (Cm) Mental Cost

Value exclusivity (Ve) (Cp) Physical Cost

Value clarity (Vc) (Ct) Time Cost

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Breakdown of Acceptability types
Acceptability (A)

Acceptability Credibility

(Ac)

(Ad) (Aa)
Acceptability Disruption Acceptability Affinity

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Ad Breakdown
according to the
Marketing
Formula

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Magic Ad Template
for your E-commerce
business
The most interesting thing will be here. So, if you are
starting from the scratch(Cold testing phase) follow this
structure of Ad copy and put it on a test.

Each block in this template will help you to catch an

attention of your customer and bring him value, cost and
acceptability of your offer

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 Magic Ad Template Structure
Example Function

Are you tired of having your man cave look like, well, a cave? Your sparse
decorations are going to get you uninvited from Thanksgiving if you’re not careful. Obvious Yes Question
Your momma taught you better than that
That’s why we created Verde Arts. We’ve got thousands of original design that’ll
Introduction of Product
beef up your style points, all printed on made in the USA steel.
Starting at just $14.99, we’ve got something for the every dude. Shipping and
handling is free, so you’ve really got no excuses here.
We’ll even give you 20% off your first purchase with code THANKSBRO, just for
Cost Reduction/Urgency
being a swell guy
But hurry, because just like that mission impossible message, this offer will self
destruct in three days
Bro, if you’ve got walls, you need Verde Arts hanging on them. Chicks dig it. Your
Magic Statement
mom will be so proud.
And buying from an all-American small business, family owned, proudly making sign
in Jacksonville, FL… Affinity Ploy
Nice choice dude, You’re practically a philanthropist at this point.
Click below to get yours. We’ll run out during the holidays, because we’re dope like
that. Don’t be that guy – you know the one with walls so white your friends think you
CTA
live in a igloo
Let’s go!

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 Magic Ad Template Structure
Keep in mind that there is no single
structure for magic ad template.
Each block might be replaced by
another one.
Only throughout the testing phase
you will find really magic ad structure
that will give significant results for
your ad account.
E.g. Change block with Affinity Ploy for
Mental Cost, Time Cost, Value Appeal
Cross out block with Urgency.
Example Function Your Copy
Are you tired of having your man cave look like, well, a cave? Your
sparse decorations are going to get you uninvited from
Obvious Yes Question
Thanksgiving if you’re not careful. Your momma taught you better
than that
That’s why we created Verde Arts. We’ve got thousands of original
design that’ll beef upyour style points, all printed on made in the Introduction of Product
USA steel.
Starting at just $14.99, we’ve got something for the every dude.
Shipping and handling is free, so you’ve really got no excuses
here. We’ll even give you 20% off your first purchase with code
Cost Reduction/Urgency Va, Ve, Vc
Custom
THANKSBRO, just for being a swell guy
But hurry, because just like that mission impossible message, this
offer will self destruct in three days
Bro, if you’ve got walls, you need Verde Arts hanging on them.
Chicks dig it. Your mom will be so proud.
Magic Statement
And buying from an all-American small business, family owned,
proudly making sign in Jacksonville, FL… Affinity Ploy Cm, Cp, Ct
Nice choice dude, You’re practically a philanthropist at this point.
Click below to get yours. We’ll run out during the holidays,
because we’re dope like that. Don’t be that guy – you know the
CTA
one with walls so white your friends think you live in a igloo Let’s
go!
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Breakdown of
Real Magic Ad
Templates

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Breakdown of
Real Magic Ad
Templates

12
Breakdown of
Real Magic Ad
Templates

13
Breakdown of
Real Magic Ad
Templates

14
Final Words
Hope that my knowledge will bring you real value. It was
tested by me and my team with tens of thousands $ ad
spent before we came to what I am telling you now.

All multi-millions brands and winning products start from

testing phase. Keep it in mind and apply!