Operational Management and Marketing in Health Organisations

(UU-MHM-550-ZM)

Assessment 1 Guidance

Assessment Task: (word limit 3000 words)

“You oversee the health division of the government (Non-Profit) in a developed country. Identify, analyse,
and develop an operational plan of a maximum time horizon of two years for a public vaccination and
promotion plan. You should follow the steps of operational planning as explained in the topic overview,
reading material and bibliography and consider objective-setting, plans of action, budgeting and the
policies that affect operations.”

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Operational Management and Marketing in Health Organisations
(UU-MHM-550-ZM)
Word count

The word count limit for this assignment is 3000 words, +/- 10%. The word count must be adhered to. If you
miss the deadline, then then the UNICAF rules on late submission/non submission will come into effect.

Referencing

You must use the APA Referencing style when referencing this piece of coursework. All work must be referenced
correctly and appropriately. Guidelines for referencing, including when, how and what to reference can be found
by accessing the “Student Help Center” link on the VLE page of the module just below the welcoming message.

Turnitin

Unicaf University uses anti-plagiarism software throughout postgraduate studies. All submitted written work
automatically goes through this software. Each of your modules of study will have an assessment submission
link on the VLE site.

Marking criteria

The pass mark for this coursework is 70%.

Completion of Assessment
The deadline date for submitting this assessment is end of week 4 Sunday by 23:59 hours VLE (UTC) time.
This is a deadline – you may submit your work prior to this date, but not after the date. Coursework submitted
later than the due date will only be accepted if there is a valid reason for late submission.

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Operational Management and Marketing in Health Organisations
(UU-MHM-550-ZM)
 Level 7 Marking
Grade Coherent and detailed Cognitive and intellectual skills Reading and Presentation,
knowledge and referencing style and
understanding of the structure
subject area
Work that
significantly
exceeds the
specified
word limit
may be
penalized
90 - Exemplary in-depth and Outstanding ability to critically A deep and selective Exemplary
100% advanced understanding evaluate current problems and engagement with a wide presentation of
of the current state of contemporary issues in the field, range of relevant and work that is
knowledge in the field of with an awareness of new insights current academic, fluent
study, including strong or perspectives. The ability to research, policy, and and flawless
systematic, theoretical, synthesize current research and practice-related throughout.
and conceptual advanced scholarship in a unique literature,
understanding, and a and innovative manner, demonstrating initiative
highly sophisticated showcasing exceptional and highly accurate
grasp of the subject creativity. referencing. This
matter. engagement is
characterized by a very
high level of critical
thinking and
demonstrates a
thorough understanding
of the material.
80-89% Excellent systematic, A highly sophisticated ability to A deep and extensive Highly effective
theoretical and critically evaluate current engagement with a wide presentation of
conceptual problems and contemporary range of relevant and work that is
understanding of issues in the field, drawing on current academic, coherently
knowledge at or new insights or perspectives. The research, policy, and structured and
informed by the forefront work demonstrates a very high practice-related clearly expressed
of the field of study and level of originality and creativity literature, throughout.
showing sophisticated in the approaches taken to demonstrating initiative
depth, breadth, detail and synthesize current research and and highly accurate
clarity advanced scholarship within the referencing. This
subject area. This demonstrates a engagement is
deep understanding of the characterized by a very
material and the ability to think high level of critical
critically about it. thinking and
demonstrates a
thorough understanding
of the material.

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Operational Management and Marketing in Health Organisations
(UU-MHM-550-ZM)
 Grade Coherent and detailed Cognitive and intellectual skills Reading and Presentation,
knowledge and referencing style and
understanding of the structure
subject area
Work that
significantly
exceeds the
specified
word limit
may be
penalized
70-79% A sufficient but limited A sufficient but limited level of Sufficient critical Generally good
Pass level of systematic, critical evaluation and awareness engagement with a presentation of
Mark theoretical and of current problems and reasonable range of work that is
conceptual contemporary issues and debates, relevant and current sufficiently
understanding of with some reference to new academic, research, logical and
knowledge at times at or insights or perspectives within the policy- and practice- coherent in
informed by the forefront field. Limited evidence of related literature structure with a
of the field of study but originality and creativity in demonstrating mainly discernible
showing adequate depth, synthesising current research and appropriate reading but central
breadth, detail and scholarship within the subject limited initiative and/or argument. May
clarity area some minor present limited
inconsistencies and originality and
inaccuracies in lack some clarity
referencing of expression,
but an
identifiable
conclusion
reasonably
communicated to
specialist and
non-specialist
audiences
60-69% A lack of understanding A limited or lacking ability to Insufficient critical Presentation of
Marginal of the subject matter in critically evaluate current engagement with work shows
Fail the field of study, with problems and contemporary relevant and current insufficient
knowledge that is issues in the field, with academic, research, organisation or
incomplete, uninformed, insufficient reference made to policy- and practice- central
or lacking sufficient new insights or perspectives. related literature. Lack argument, and is
depth, breadth, detail, or There is also a lack of evidence of of evidence of wider lacking in logical
clarity. originality and creativity in reading or a lack of and coherent
synthesizing current research and initiative or structure. Poor
scholarship within the subject inconsistent and clarity of
area. This may indicate a need for inaccurate referencing expression
further development of critical weakly
thinking skills and a deeper communicating
engagement with the material. to specialist or
non-specialist
audiences
50-59% Limited knowledge and Insufficient evidence of critical Little evidence of Work that is
Fail understanding of the evaluation and awareness of critical engagement poorly presented,
subject matter shown. current problems and with relevant and disorganized,
Work is not sufficiently contemporary issues and debates. current literature. Poor and lacks a
informed by scholarship Insufficient reference to new use of appropriate logical and
within the field of study insights or perspectives within the sources and/or coherent
and is insufficient in field and lacking in originality inconsistent and structure. The
depth, breadth, detail or and creativity in synthesising inaccurate referencing central argument
clarity current research and scholarship inconsistencies.
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Operational Management and Marketing in Health Organisations
(UU-MHM-550-ZM)
Grade Coherent and detailed Cognitive and intellectual skills Reading and Presentation,
knowledge and referencing style and
understanding of the structure
subject area
Work that
significantly
exceeds the
specified
word limit
may be
penalized
within the subject area of may be poorly
evaluation. formed.

40-49% Weak work showing Largely descriptive Poor Work is loosely,

Fail limited but fragmentary work, with weak and engagement and at times
knowledge and superficial use of with essential incoherently,
understanding of the critical evaluation texts and no structured, with
subject matter, for skills to develop evidence of information and
example through judgements and wider reading. ideas often
inaccuracies, inclusion arguments and/or Heavily reliant poorly
of solve problems. on taught expressed.
irrelevant material Information accepted elements.
and/or uncritically, with weak Inconsistent and
absence of appropriate use of evidence weak use of
information. No resulting in referencing.
awareness of the latest unsubstantiated
research and/or opinions. No evidence
advanced scholarship of originality or
within the discipline creativity.
evident.
< 40% Inadequate and limited Descriptive work with little or no No evidence of critical Poorly presented
Fail knowledge and evidence of critical evaluation engagement with and disorganised
understanding of the and awareness of current relevant and current work that lacks a
subject matter shown. problems and contemporary literature. Lack of use logical and
Work is not informed by issues and debates. No evidence of appropriate sources coherent
scholarship within the of awareness of new insights or and inconsistent and structure, lacks a
field of study and perspectives within the field. inaccurate referencing well-formed
significantly lacks depth, Little or no synthesis of current central argument
breadth, detail or clarity research and scholarship within and shows a
the subject area significant lack
of clarity of
expression with
very weak or
irrelevant
conclusions, that
may be
incoherent to
specialist or non-
specialist
audiences

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Operational Management and Marketing in Health Organisations
(UU-MHM-550-ZM)