Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

respondent * Buy Plain 10 100.0% 0 0.0% 10 100.0%

M&Ms
respondent * Buy Peanut 10 100.0% 0 0.0% 10 100.0%
M&Ms

RESPONDENT BUYING PLAIN M&Ms

Crosstab

Buy Plain M&Ms Total

yes no

respondent Count 1 0 1

1 % within respondent 100.0% 0.0% 100.0%

% within Buy Plain M&Ms 20.0% 0.0% 10.0%

Count 1 0 1

2 % within respondent 100.0% 0.0% 100.0%

% within Buy Plain M&Ms 20.0% 0.0% 10.0%

Count 0 1 1

3 % within respondent 0.0% 100.0% 100.0%

% within Buy Plain M&Ms 0.0% 20.0% 10.0%

Count 1 0 1

4 % within respondent 100.0% 0.0% 100.0%

% within Buy Plain M&Ms 20.0% 0.0% 10.0%

Count 0 1 1

5 % within respondent 0.0% 100.0% 100.0%

% within Buy Plain M&Ms 0.0% 20.0% 10.0%

Count 0 1 1

6 % within respondent 0.0% 100.0% 100.0%

% within Buy Plain M&Ms 0.0% 20.0% 10.0%

Count 0 1 1

7 % within respondent 0.0% 100.0% 100.0%

% within Buy Plain M&Ms 0.0% 20.0% 10.0%

8 Count 1 0 1

% within respondent 100.0% 0.0% 100.0%

% within Buy Plain M&Ms 20.0% 0.0% 10.0%

 Count 1 0 1

9 % within respondent 100.0% 0.0% 100.0%

% within Buy Plain M&Ms 20.0% 0.0% 10.0%

Count 0 1 1

10 % within respondent 0.0% 100.0% 100.0%

% within Buy Plain M&Ms 0.0% 20.0% 10.0%

Count 5 5 10

Total % within respondent 50.0% 50.0% 100.0%

% within Buy Plain M&Ms 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Pearson Chi-Square 10.000a 9 .350

Likelihood Ratio 13.863 9 .127
Linear-by-Linear Association .535 1 .465
N of Valid Cases 10

a. 20 cells (100.0%) have expected count less than 5. The minimum

expected count is .50.

Symmetric Measures

Value Approx. Sig.

Phi 1.000 .350

Nominal by Nominal Cramer's V 1.000 .350

Contingency Coefficient .707 .350

N of Valid Cases 10
RESPONDENT BUYING PEANUT M&Ms

Crosstab

Buy Peanut M&Ms Total

yes no

Count 0 1 1

1 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 0 1 1

2 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 1 0 1

3 % within respondent 100.0% 0.0% 100.0%

% within Buy Peanut M&Ms 33.3% 0.0% 10.0%

Count 0 1 1

4 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 0 1 1

5 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

respondent
Count 1 0 1

6 % within respondent 100.0% 0.0% 100.0%

% within Buy Peanut M&Ms 33.3% 0.0% 10.0%

Count 0 1 1

7 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 0 1 1

8 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 0 1 1

9 % within respondent 0.0% 100.0% 100.0%

% within Buy Peanut M&Ms 0.0% 14.3% 10.0%

Count 1 0 1

10 % within respondent 100.0% 0.0% 100.0%

% within Buy Peanut M&Ms 33.3% 0.0% 10.0%

Total Count 3 7 10
 % within respondent 30.0% 70.0% 100.0%

% within Buy Peanut M&Ms 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Pearson Chi-Square 10.000a 9 .350

Likelihood Ratio 12.217 9 .201
Linear-by-Linear Association .325 1 .569
N of Valid Cases 10

a. 20 cells (100.0%) have expected count less than 5. The minimum

expected count is .30.

Symmetric Measures

Value Approx. Sig.

Phi 1.000 .350

Nominal by Nominal Cramer's V 1.000 .350

Contingency Coefficient .707 .350

N of Valid Cases 10