TONY TAN

CAKTIONG
THE JOLLIBEE SUCCESS STORY
 TONY TAN CAKTIONG
Tony Tan Caktiong was born to
Chinese immigrant parents from
Fujian, China on January 5, 1953.

His father was a chef who worked

for a Buddhist temple in Binondo.

His father's skill as a chef enabled

him to land a job offer managing
a restaurant in Davao.
 TONY TAN CAKTIONG
Tony was able to attend
University of Santo Tomas in
Manila thanks to the family's labor
of love.

Toni enrolled in a course in

chemical engineering and
graduated in 1975.
Granted Honorary
Doctorate in Business
Administration by UST in
2018
 FROM ICE CREAM
PARLOR TO THE
COUNTRY'S LEADING
FAST FOOD CHAIN
JOLLIBEE'S HISTORY

In a visit to the Magnolia Ice

Cream Plant with his friend, then
22 year old Tony got interested
into a poster advertising to
franchise an ice cream house for
only 17,500 pesos per branch in
1975.
JOLLIBEE'S HISTORY
Their family then saved to invest
their money amounting 350,000
pesos to purchase 2 franchise
branch of the ice cream house.

Their two ice cream house army

were named Cubao Ice Cream
House and Quiapo Ice Cream
House.
JOLLIBEE'S HISTORY
After 2 years of only serving Ice
cream, Tony expanded their menu
by serving hamburgers and fried
chicken

Not for long, chicken, hamburgers

and ice cream were selling very
good, lines started to pile up and
success became a continuous matter
for them.
JOLLIBEE'S HISTORY

When the food items became more

popular than ice cream, the family
decided to convert the ice cream
parlor into a fast-food restaurant,
which became the first Jollibee
outlet in 1978.
JOLLIBEE'S HISTORY

Tony then decided to rebrand and

chose a "bee" as their icon as
bees are known for being hard
workers and as Filipinos are
known for their "happy culture"
Tony chose the word "Jolly"
which birthed the restaurant we
know today as "Jollibee"
THE BIRTH OF THE
HAPPY, ALWAYS
SMILING BEE
 THE BIRTH OF JOLLIBEE
Jollibee was formally inaugurated
in 1978 and serving Filipino comfort
foods for their customers is one of
the key strengths they have.

In the same year, the Jollibee

Foods Corporation was
incorporated and by the end of that
year 7 branches have been opened The first franchised

in Metro Manila. Jollibee outlet opened in

1979 in Santa Cruz,
Manila.
 THE BIRTH OF JOLLIBEE
Jollibee has thrived over the years;
as of right now, depending on the
size of the store, each franchise
has a market worth ranging from
35 million to 55 million pesos.

Jollibee started opening locations

all over the world in addition to
claiming the top rank in the
Philippines' fast food chain market.
 THE BIRTH OF JOLLIBEE

In addition to opening more

locations, the Jollibee Food
Corporation was able to
purchase and franchise several
fast food chains in the country
and across the globe...
 THE BIRTH OF JOLLIBEE
Brands under The Jollibee Food Group Corporation

Greenwich was one of

the first acquisition
made by Tony which
happened in the year
1994
 THE BIRTH OF JOLLIBEE
Jollibee started opening locations all
over the world in addition to claiming
the top rank in the Philippines' fast
food chain market.

As of December 2021, JFC had a total

of about 1,500 Jollibee outlets
worldwide, with restaurants in
Southeast Asia, the Middle East, East
Asia (Hong Kong, Macau), North
America, and Europe (Spain, Italy, UK).
JOLLIBEE TODAY:
ABOUT THE
COMPANY
ABOUT THE COMPANY
Jollibee Foods Corporation’s core
business is the development,
operation and franchising of its
quick-service restaurant brands.
It offers a wide variety of
affordable and delicious dishes
and great tasting food prepared
to satisfy customers of all ages
and from all walks of life.
ABOUT THE COMPANY

Food quality, service, price-value

relationship, store location and
ambiance, and efficient operations
continue to be critical elements of
the Company’s success in the
quick-service restaurant industry.
 ABOUT THE COMPANY
Mission

To serve great tasting food,

bringing the joy of eating to
everyone.

Vision

To be one of the Top 5 Restaurant

Companies in the World
 ABOUT THE COMPANY

Jollibee stands for being a

family-centric brand that
promotes family values and
togetherness and espouses
Filipino pride.
TONY'S SECRET OF
SUCCESS
 “IF YOU DREAM BIG AND PUT YOUR
DREAMS INTO ACTION YOU WILL
INDEFINITELY MAKE MISTAKES. BUT DON’T
BE SCARED TO MAKE MISTAKES; JUST BE
QUICK TO REGAIN, RECOGNIZE THEM AND
LEARN FROM THEM AS FAST AS YOU CAN.”
TONY TAN CAKTIONG
QUIZ BEE
 QUIZ BEE

WHAT IS THE FULL NAME OF

THE FOUNDER OF JOLLIBEE
 QUIZ BEE

TONY TAN CAKTIONG

 QUIZ BEE

WHAT ICE CREAM BRAND

COMPANY DID THE CAKTIONG
FAMILY FRANCHISED IN 1975?
 QUIZ BEE

MAGNOLIA ICE CREAM

 QUIZ BEE

WHERE DID THE FIRST

JOLLIBEE FRANCHISE OPENED?
 QUIZ BEE

STA CRUZ MANILA

THANK YOU
FOR LISTENING!
Presentation by:
Angelica Antonee G. Guarin
Justine Mae R. Lucasia