Shinoj Bhaskaran

Sr. Engineering Manager, Embedded Firmware, Western Digital

Program, Project and People Management | Cloud Technologies | Firmware |
Embedded Product Development | Enterprise and Consumer Implementations | Automation
Bangalore | +91 9980035502
shinoj.b@gmail.com | http://in.linkedin.com/in/shinojb

Experience Summary
⮚ Currently working as a Sr. Engineering Manager for WD’s Storage solution
⮚ 15 years with HP as Engineering Manager for the Consumer & Enterprise FW projects
and HP cloud platform
⮚ Extensive experience in defining roadmaps, project/people management across
functions and cultures, design & development of software and embedded firmware
for consumer and enterprise businesses.
⮚ Extensive experience in managing distributed project teams spread across various
geographical locations.
⮚ Strong product / project / people management skills. Experience from development
of business case to end delivery of multiple products.
⮚ Practitioner of various methodologies and processes including Agile, EPI & Kanban
⮚ Exposure to Analytics and Machine Learning.
⮚ Strong technical background, object oriented programming and design skills.

Accomplishments
Patents and Disclosures
⮚ 23 Patents (12 Granted, 11 Filed) on Printing, User Experience, Security and Cloud
⮚ Published 20 Disclosures on Printer drivers, Cloud and ePrint
⮚ Presented 4 papers in the GHC events (2012, 2013, 2014)
⮚ Speaker at Global Tech Women Conference, March 2014

Process Improvements and Initiatives

⮚ HP Lean Sigma Green Belt Certification for Firmware Validation process optimization
which led to a cost saving of 132K $ per annum.
⮚ Conceptualized and realized the UI Simulator helps the developer and testing
community in development, testing and faster turnaround time, without hardware
dependency.
⮚ Automation testing was being carried out only for unit test cases. Developed a
Business Case from scratch and carried it out till final implementation of having
automation for system tests also. This benefited the system in terms of process,
turnaround time and uncovering issues at the earliest.
⮚ Core team member of organization strategy initiative for Customer Connect, My
Career and Aligned Innovation
People Management
⮚ Mentoring teams and individual engineers in coming up with papers, ideas and
presentations. Guide teams in implementing optimized and cost effective solutions
reducing waste in the system. Continuous employee engagement in guiding and
grooming talent to the next level.
⮚ Zero high performer attrition throughout the management career.
⮚ Consistent High Leadership and Employee engagements scores in the yearly
employee feedback survey.

Test Automation
⮚ Developed an innovative automation suite which was used globally to reduced
system test efforts by 40%

Technical Leadership
⮚ Awarded for performance from Siemens PSE, Vienna for coordinating and training a
team that is spread across various locations (Vienna, Bangalore and Bratislava).
⮚ Awarded twice from Siemens Communication Software for coordination across sites
and high performance tuning of a trace interpretation module developed in C++.
⮚ Prepared a company-wide standard for the installations of projects developed in SCS
as member of the Installation Task Force.
⮚ Member of the Microsoft support group.

Areas of Expertise
Management
Project, Product, People Management Defect Management
Agile, Kanban Asset Sharing
Risk and Time Management Project Planning, Tracking
Contract and Stakeholder Management Quality Assurance
Configuration Management Machine Learning, Analytics
Requirement Traceability Vendor Management
Value Added Leadership
Innovation & Patents Conflict Management
Mentoring Continuous Employee Engagement
Technical
Large and complex system design Product R&D
Strong OOPS programming & design skills Embedded FW Development
AWS, C++, .NET, VC++, MFC Embedded App Development
Debugging Desktop App Development
Enterprise Software Development & Design N/W Management & Mobile Security
Also skilled in:
SCRUM, Cloud Applications, Cloud Computing, Automation, Optimization in terms of
Tools & Techniques

Career Highlights
Sr. Engineering Manager, Western Digital
July 2022 - Till Date
❖ Managing the FW team which works on a strategic Storage solution.

Engineering Manager, Hewlett-Packard (HP)

15 years (Oct 2006 – July 2022)
❖ Managing a team, of 20+ Firmware development & tools engineers, that has been
successfully developing and delivering solutions for business critical consumer and
enterprise products.
❖ Successful cross-functional and cross-cultural co-ordination, with requirements, Ux
design, testing and development happening at different geographical locations.
❖ Managing all phases of a project life cycle, delivering products with focus on
customer usability. Responsible in driving the roadmap, RACI of the team and end-
to-end delivery.
❖ Active member of process management and improvement forum and requirement
management forum of HP PPS R&D.
❖ In depth understanding and hold of the business objective. Experienced in developing
a business case from scratch.
❖ Effective risk and time management. Multiple products have to be delivered under
schedules which are highly time critical, with end to market, without compromising
on quality.
❖ Good experience in outsourcing work, managing through SLA and managing
fluctuating scope where SLA shows scope is frozen.
❖ Effective vendor management with TEK Systems, and managing a team of
contractors and handling the contractual and financial aspects of these engineers.
❖ Managing and leading the UI automation tools team in developing various automated
tools and solutions to test the Firmware developed, the focus being early detection of
defects and high quality deliverables.
❖ Responsible for procurement of hardware, units and probes for the team.
❖ Experience in managing tools related to color science and image conversions.

Manager-sw development, SIEMENS (now Nokia)

8 years (Oct 1998 – Oct 2006)
❖ Managed and lead a number of projects related to user interface, data conversion
algorithms and performance optimization, and also projects related to N/W
management systems.
❖ Experience in building Generic NE (Network Element) Tracer which is a common
framework which provides a User Interface to administrate the on-line Tracers to
trace and collect traced data from the MP, CP, BIAS, NGTA platforms within the
Mobile Switch, being one of these.
❖ Mentored and trained teams spread across geographies and awarded for the same.

Software Engineer, INTERNATIONAL BUSINESS SERVICES (IBS)

1 year (Sept 1997 - Oct 1998)
❖ Contributed towards airline software projects.
Usage of aCE (atraxis C++ EDI system) a DLL, which translates messages from UDI
to EDIFACT and vice versa. It is used for air transport communication between
partners. Main processes involved are construction of EDIFACT from UDI and
interpretation of EDIFACT to UDI.
 Professionally Trained In
● Six Sigma
● Effort Estimation techniques
● Competency based interviewing
● Situational Leadership
● Strategic Thinking in Innovation and Business
● Corporate Etiquette & Non Verbal Communication
● Leading for Results
● FIT for Germany
● Switch Commander (Network Management System)
● Large Scale Software Development

Educational Qualification
⮚ B.Tech. Electronics & Communication Engineering, Calicut University (72%)

Strengths (Gallup Strength Finder)

Adaptability | Empathy | Strategic | Ideation | Activator