THE WORLD OF BUSINESS is undergoing rapid digitalization, which is erasing industry

boundaries and generating fresh prospects while dismantling established business models.
This phenomenon, known as digital disruption, often takes longer than anticipated, but
history has demonstrated that its impact can be far more significant than we initially
envisioned. Examples include steam engines, cars, airplanes, televisions, telephones, and,
more recently, mobile phones and e-books. While the e-book market took some time to
flourish, skeptics who believed that the experience of reading a physical book could not be
replicated have been proven wrong. E-books are gaining popularity due to their
affordability, instant availability, and searchability. Despite thinner profit margins compared
to traditional books, the e-book market is expanding. In 2014, 28% of American adults read
e-books, a significant increase from 17% in 2011.1
Considering the disruptive nature of digital transformation, it is crucial for companies to
assess the associated risks and opportunities and begin creating new business strategies for
the future—a future that is increasingly interconnected through digital ecosystems. This
sentiment is echoed by board members of large corporations, as evidenced by recent
research.