PAINT MARKET STUDY

PAINT
❖ Paint is any pigmented liquid, liquefiable, or
solid composition that, after application to
a surface in a thin layer, converts to a solid film.
❖ It is most commonly used to protect, color, or
provide texture. Paint can be made in many
colors—and in many different types.
❖ Paint is typically stored, sold, and applied as a
liquid, but most types dry into a solid.
COMPONENTS OF PAINT
01 PIGMENT - to provide color and control gloss

RESIN – the binder to hold the pigment particles together and provide
02
adhesion to the surface painted.

SOLVENT – to act as a carrier for the pigments and resin – the solvent may
03
be organic Or Inorganic (such as Mineral, Chemicals or water)

ADDITIVES – to enhance certain properties such as ease of brushing, mold

04 resistance, scuff resistance, drying and sag resistance

USES OF PAINT:

❖ Decoration

❖ Protection

❖ Identification

❖ Sanitation
CLASSIFICATION OF PAINTS :
WATER BASED PAINTS :
❖ It is a Mixer of Pigments, Binder, Drier and mainly Water.

❖ The majority of wall paint sold today is water-based.

❖ Water Based Paints comes in the Range of Cheap to Highly

Expensive Luxury Qualities.

❖ Many Categories of Water Based Paints Are Easily washable

when Set and Dried.

❖ It is suitable for Interior as well as exterior walls.

❖ Only Water is added before its application Process. Requires

Lesser time than Oil Paints to Dry.

❖ Maintains its Original Color For longer period of time.

CLASSIFICATION OF WATER BASED PAINTS
TYPES OF WATER BASED PAINTS:
DISTEMPER:-

❖ Distemper paint is an ancient type of paint made of

water, chalk and pigment, bound with either an animal
glue or the adhesive.

❖ Distemper paint is thin and not durable, but can be

made inexpensively and can achieve nearly any color.

❖ It is used as a cost effective Painting Solution.

❖ Used For Painting Interior Walls

TYPES OF DISTEMPERS :
ACRYLIC DISTEMPER:
❖ High Finish .
❖ Brands:-Asian Paints, Berger, Dulux, Nerolac,
British Paint, Nippon etc.
❖ Sizes: 1kg,2kg,5kg,10kg,20kg
❖ Area covered:- 1kg= 150-180 sqft x 2 Coats
❖ Price= 1100 Rs per 20kg

SYNTHETIC DISTEMPER:
❖ Low Finish.
❖ Brands:- Asian Paints, Berger, Dulux, Nerolac,
British Paint, Nippon etc.
❖ Sizes:- 1kg,2kg,5kg,10kg,20kg
❖ Area covered:- 1kg= 100-120 sqft x 2 Coats
❖ Price= 800 Rs per kg.
TYPES OF WATER BASED PAINTS
EMULSION

❖ These are superior Quality of paints formed by mixing oil/

water And an emulsifying agent to prevent the separation
of the Combination.

❖ They have much better ease of application, are washable.

❖ Have greater Decorative appeal.

❖ They provide a higher coverage than a distemper or Enamel.

TYPES OF EMULSION
INTERIOR EMULSIONS

❖ Vinyl matt emulsion : gives a matt, non-shiny

finish that is good for not showing small
imperfections on the wall or ceiling.

❖ Vinyl satin emulsion : gives a subtle soft-sheen

finish and is a more durable surface than vinyl
matt. It is suitable for areas that might need to
be occasionally lightly washed or sponged.

❖ Vinyl silk emulsion : gives a high sheen finish

and is the most durable of all the emulsion
paints. It is good for rooms that are subject to a
lot of moisture i.e. condensation.
VARIABLES OF INTERIOR EMULSIONS MATT FINISH
FOUND IN INDIA
VARIABLES OF INTERIOR EMULSIONS SATIN FINISH
FOUND IN INDIA
VARIABLES OF INTERIOR EMULSIONS PREMIUM SILK
SHINE FINISH FOUND IN INDIA
TYPES OF EMULSION
EXTERIOR EMULSIONS

❖ It is a smooth water-based, modified acrylic,

exterior wall finish with silicon additives.
❖ These are the Paints that are used in
Exterior Potion of a building that is exposed
to direct sunlight, air and water.
❖ They have additional qualities to with stand
the weather condition comes with keeps on
changing as per the seasons.
❖ These types of paints are often used in
painting Building from Exterior as well as
used in interior portion of stairs.
VARIABLES OF EXTERIOR EMULSIONS FOUND
IN INDIA
VARIABLES OF EXTERIOR EMULSIONS FOUND
IN INDIA
 CEMENT PAINT
❖ Cement paint is water based paint and is applied to either exterior or interior walls
including brick work and concrete.

❖ It is used for painting exterior wall surface mainly for preventing water penetration and
reductions of dirt collection.

❖ There are limited shades of the colors offered.

❖ It requires ample of water so that the cement paint can keep going.

❖ It has to be used within two hours, else it can dry up and harden up like a rock.

❖ Durable and water resistant.

❖ It is extensively used for patios, garages, driveways, sidewalks, and concrete furniture.

❖ It prevents growth of fungus and bacteria on exterior surfaces.

❖ Comes in powder form.

OIL BASED PAINTS
❖ Oil-based paint is more durable, but it takes longer to dry, and cleanup
requires turpentine oil or paint thinner for its application.

❖ Oil-based paints are made with either alkyd (synthetic) or linseed (natural)
oils.

❖ Generally termed as Enamel Paints which comes under Different varied colors.

❖ Oil based paints are durable but it changes its original color after the year
passes.

❖ Oil Based paints Comes In three Finishes i.e High gloss, satin and matt.

❖ It can be used on walls, ceilings, doors, windows, mosquitoes mesh, Iron

frames/Furniture, Wooden frames/Furniture's, Art craft Items etc. Usually
when paint on iron a red oxide coat is applied first to protect iron from getting
rotten.
VARIABLES OF OIL PAINTS FOUND IN
INDIA
CONCRETE ROOF : PAINTS USED
ROOF TILE : PAINTS USED

PAVEMENT TILE : PAINTS USED

PROCESS OF PAINTING A NEW WALL :
PRE PAINTING
❖  Check the surface for incidence of dampness or water
seepage

❖ Rectify the water seepage problem at source. This

could mean repairing leaking pipes or cracks in the
exterior walls.

❖ Any loose plaster should be removed from the wall. Check for
loose plaster by tapping on the walls. A hollow sound
indicates loose plaster
PROCESS OF PAINTING A NEW WALL :
PRE PAINTING
❖ Allow newly plastered surfaces to mature for a period of at least 6
months after the application of a coat, to ensure thorough drying of
plaster .

❖ Cracked or flakes should be sealed Properly with sealant.

❖ Scrape with sandpaper to ensure that the surface is dry and free from
dust, dirt or grease
PROCESS OF PAINTING A NEW WALL :
PAINTING
❖ Wall surface is to be Prepared using POP Or Wall Putty With
Specialized Equipment and let it dry for 24 hours

❖ Sanding Of walls is done with sandpaper to make the base even

and balanced.

Coats Of primer is applied on the surface using Brushes and

❖ Coats Of primer is applied
Rolleron
.
the surface using Brushes and Roller
PROCESS OF PAINTING A NEW WALL :
PAINTING
❖ A base of chalk powder mixed White enamel paint is
applied on the walls to make it more smoother

❖ Sanding of walls is done with sandpaper to make the

base even and balanced.

❖ Second layer Of the same putty is applied to make it

feel and look more smooth and balanced
PROCESS OF PAINTING A NEW WALL :
PAINTING
❖ Error are checked and repaired using the same chalk
powder putty using Patti or Putty Knife followed by
sanding of walls.

❖ First Coat is applied on the walls in “W” formation with

Roller and Brushes

❖ Error are checked and repaired with the same chalk

powder putty using Patti or Putty Knife.
PROCESS OF PAINTING A NEW WALL :
PAINTING
❖ Second layer Of Paint is applied in the same W
pattern.

❖ Final Repairs are examined if any

❖ Final 3rd Coat is applied on the walls. To make the

wall look Beautiful
BRANDS OFFERING PAINTS IN INDIA
 WOOD FINISHES
❖  Often, the wood's color is changed by staining, bleaching. Once the wood surface is prepared and
stained, the finish is applied and this finish is termed as Wood Finish.
❖ It usually consists of several coats of stainer, Sealer, drying oil, Filler, lacquer, varnish, or paint,
and each coat is typically followed by Fine sanding.
❖ There are different types of finishes available in the market from low range to high end collection
as per customers requirement and budget and purpose of use such as:-
1. Lacquer Finish (Medium)
2. P.U Finish ( High)
3. Polyester Finish (Premium High end)
4. Melamine Finish (Medium)
5. Touch Wood Finish (Economical)
6. Enamel Finish (Economical) Brands:- Sirca, Asian Paints, ICA, MRF, Berger, Dulux, Jeevan Jor , Duco,
Wembley Etc.
WOOD FINISHES : PRICES
1. Lacquer Finish(Medium) : Stainer : 200-350 rs per ltr , Sealer : 200-280rs per ltr ,
Thinner :100rs-180rs per ltr , Lacquer : 250-200rs per ltr.
2. P.U Finish ( High) : Stainer : 200-450rs per ltr , Sealer :550-750 rs per ltr ,
Thinner : 250rs per ltr , Top Coat : 1500 rs per ltr.
3. Polyester Finish (Premium High end) : Stainer : 200-450rs per ltr , Sealer : 750-800 rs per
ltr Thinner : 50rs per ltr , Top Coat :1000 rs per ltr.
4. Melamine Finish (Medium) : Stainer: 200-350rs per ltr, Sealer: 250-350rs per ltr,
Thinner: 220rs per ltr, Top Coat: 310-350 rs per ltr.
5. Touch Wood Finish (Economical) : Stainer: 25rs per 250gm, Sealer: 250-300rs per ltr
Tarpetine Oil: 75-90 rs per ltr, Top Coat :250 rs per ltr.
6. Enamel Finish (Economical) : Enamel= 250rs per ltr, Tarpetine Oil= 75-90rs per ltr.
WOOD FINISHES : PROCESS OF
VARNISHING
❖ Sand down the wood.

❖ Repeat the sanding process with a progressively finer grain.

❖ Inspect the wood to determine whether or not you're satisfied with the surface.
WOOD FINISHES : PROCESS OF
VARNISHING
❖ Wipe down your wood and remove any dust.

❖ Test the color before proceeding with a stain.

❖ Apply the stain using a rag or a brush.

WOOD FINISHES : PROCESS OF
VARNISHING
❖ Start by applying the stain in a small area, like a leg or a drawer front.

❖ Continue applying the stain, and then wipe away the excess before it dries.

❖ Pick a finish for your wood Lacquer, touchwood, Melamine, PU, Polyester
WOOD FINISHES : PROCESS OF
VARNISHING
❖ Apply one coat of base coat (Usually termed as Sealer) using a
Compressor machine or a rag.

❖ Sand it once again and match the Colors that is mismatched .

❖ Apply 2nd coat of base coats using A Compressor machine or a rag.

WOOD FINISHES : PROCESS OF
VARNISHING
❖ Sand it Once again for the last time And match the colors using strainer

❖ Apply the final top Coat termed As gloss, matt or satin matt or Semi gloss.

❖ Final Product
❖ For Old wood work first Old paint or polish is removed using paint
Remover and gloves then same process is followed.
BRANDS OFFERING WOOD FINISHES IN
INDIA
SOME IMPORTANT TOOLS REQUIRED FOR
PAINTING
SOME IMPORTANT TOOLS REQUIRED FOR
PAINTING
 MODERN TECHNOLOGIES IN PAINT
SELECTION

Colour kitchen
Colour cafe

Spectrophotometer
Light booth Paint booth
THANK YOU Sneha Haridas