1.

0 Executive Summary

1.1 Business Objective

. to provide the community easier access to goods and products sold on wholesale.
. to provide retail goods to consumers.
. to provide affordable good and services to consumers.
. to manage product inventory.
. to provide people the opportunity to have their own source of income.

1.2 Mission Statement

The mission of SP sari-sari Store is to offer daily needs food products in our community. SP
sari-sari store will assure that it will be able to provide all of our customer’s needs. We will
make sure that our items are always sold by smaller amount to make it more affordable for
people who live day to day basis and can’t afford buying in bulk like in grocery stores. SP
sari-sari store has a good service and has friendly staff that can satisfy you when you’re
purchasing here in the store.

1.3 Keys To Success

In order to succeed in a retail business SP sari-sari store must:
. ensure sari-sari store product quality
. Be friendly to your customers
. Start selling with the basic needs of a neighborhood
. No Credit Policy
. Never run out of stock
. note of seasonal items and upsell

2.0 Company Summary

2.1 Startup Summary

2.2 Location and Facility

SP sari-sari store was located at Zone 8 Upper Banualan Brgy. Tumbler General Santos City. This
space has square feet and has been opened since 2020. This location was just on the side of the road
and can only be seen by people passing by. it is essential to our initial and ongoing success that we locate
ourselves that the community can easily see. We also strive to create an atmosphere of acceptance and
community, as well as a retail environment where individuals can identify and bond with their culture.

2.3 Ownership and management

3.0 Products

3.1 Product description

4.0 Market and industry analysis summary

4.1 Market Segmentation

SP sari-sari store believed that market segmentation is one of the strategy to identify our groups of
consumers. Most of the people here in Banualan live in the corner of the area where the sari sari stores
where they buy for their daily needs are far away leading to the highest concentration of our customer
base. the community, which is a growing population in the community in which our store is located, has
statistically shown to be loyal to our store. One of our potential customers are those who don’t have a
much budget that cant buy in bulk and to those who only buy what they need on a daily basis. Because
SP sari-sari store offers a variety of retail products , and we feel that we will attract many curious
customers. Our ambience and customer service will be able to meet their needs and expectations and to
make them repeat customers.

4.2 Target Market Segment strategy