Ali Dubeer

233727177
Brand Audit “UFONE”
Marketing and Sales BUSN 580
Submitted to: Mam Mariyam Qasim Khan
UFONE came in the market in 2001 when it was mainly captured by Mobilink and InstaOne. It was a
difficult task to become a part of such a market in a country like Pakistan where people were not aware
about mobile phones and it was a status symbol at that time. Ufone changed the whole scenario and as
soon as it came in the market it provided with very cheap mobile connection and calling rates which
were offered neither by MOBILINK nor by InstaOne.

Along with the claim of lowest call rates, clear sound and best network, Ufone offered its customers
simplified tariffs with no hidden charges. With a strong and uniquely humorous communication
direction that has now become Ufone’s signature across all advertising media, Ufone gives its customers
many reasons to smile.

During the year July 2005 to June 2006, further expanded its coverage and has added new cities and
highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of
the country. This customer focus and best offering has allowed Ufone to build a subscriber base of over
20 million in less than a decade. Ufone has network coverage in all major or minor locations and across
all major highways of Pakistan. Ufone expanded its coverage and has added new cities and highways to
its coverage network. The company has also been awarded a new License for providing cellular services
in Azad and Jammu Kashmir and in northern areas.

Sub Brands:

Ufone mainly comprises of two brands i.e. the Prepaid and the Postpaid. While keeping its tradition of
being the trend setter in the industry, Ufone changed the image of mobile phones from a luxury only
affordable by the elite, to a necessity affordable by the common man. Since its inception, Ufone has
positioned its brand for masses.

In keeping with the upcoming competition and market dynamics, Ufone increased its focus on the youth
segment (which comprises 50% of the population), with the Prepay brand. By designing market focused
products, Ufone’s brand team launched aggressive campaigns, which further increased the brand equity.
The new brand image gained huge popularity amongst the targeted market.

Ufone’s Brand success has been rewarded in many ways, including increased number of customers,
revenue and market share. Apart from these rewards Ufone’s nomination for Telecom World Awards
Middle East as the Best Brand of the Year 2009. What makes this even more special is that Ufone is the
only Pakistani telecom company to be amongst the finalists for these awards from nominations of over
30 operators from the Middle East.

Services:

Both post paid and pre paid ufone customers enoy all services provided by ufone including the internet
based services and messages packages. Further services include online billing payment, power sim,
international roaming, voice mail.

Mobile products offered by ufone include utalk, missed call notificatioon phonebook saver, trivia quiz, u
share, u loan etc.

Market Segmentation:
Cellular service market has diverse set of people. Ufone as well as other cellular service companies
segment their market on four bases

1. Income:
2. Age:
3. Gender:
4. Occupatiuon:

Target Market:

Cellular phones are the technology of new era, the 21st century. These cellular phones are the main
focus of our youngsters. All the cellular companies are targeting The Youth one way or other,Its
main focus is “THE YOUTH” of Pakistan which is its Target Market. Target marketing strategy Ufone
has always been targeting Youth Market by using young brand endorsers or ambassadors. It always
brings such packages and offers that precisely meet the needs of our young people. No doubt it has
also launched packages, brands and offers for working people, business class, ladies and aged ones.
Ufone seeks to target masses in the long run.

POSITIONING:

Positioning is the process of creating an image of company’s brand in the mind of market.
Companies position themselves emotionally, functionally or on the basis of brand quality. Ufone is
still a market challenger in comparison to market leader MOBILINK. It is still to reach to the top most
position of cellular companies. So Ufone positions itself on the basis of its services. Ufone’s former
Positioning Statement: “Everybody Loves to Ufone Prepay “ Ufone’s new Positioning Statement:
“Ufone tum hi toh ho! “ Or “It’s All About U” Ufone’s positioning strategy: Ufone changed the
image of mobile phones from a luxury only affordable by the elite, to a necessity affordable by the
common man. Since its inception, Ufone has positioned its brand for “MASSES” on the basis of
services it is providing and its lowest call rates. It makes them believe that it satisfies the needs of
everyone (viz all classes, age & genders). It tells them that Ufone is there when anybody needs it.
The brand name UFONE itself is a positioning statement.

DIFFERENTIATION:

In these days of intense competition marketers find it hard to differentiate their services from those
of competitors. Now customer care about only price. An unsatisfied customer will immediately go
for brand switching. Thus leaving a customer unsatisfied and not meeting his/her demands is out of
question for marketers. Differentiation Strategy : Ufone has always strategized in satisfying the
demands of its customers. In doing so it has been successful in differentiating itself in terms of Price
and Quality service.

Technology:

CUSTOMER RELATIONSHIP With 183 million mobile users in Pakistan, Ufone is having a
subscriber base of around 24 million. Ufone is showing a remarkable growth rate. It is
maintaining a healthy customer relationship through its “customer service centers” and “call
centers”. Its department of “Customer Operations” is specially designed for maintaining
Customer Relationships. Customer Relationship Strategy: Ufone strategize to build and maintain
strong customer relationships in order to build long-term customer loyalty and to capture
customer lifetime value. In this context Ufone has been training its internees and permanent
employees in the fine art of interacting with customers. It is also strategizing to offer gifts &
rewards for its long-term customers in its PostPay to match the wonderful customer relationship
strategy of rivals.

TOTAL MARKET ORIENTATION:

Total Market Orientation is about understanding and meeting customer’s expressed and latent
needs. Strategy : Ufone has always considered the ever growing needs of low call rates and
quality service. It has provided its customers their needed packages and has introduced such
brands & packages that meet customer’s latent needs as well. For example 5 ka 15 is result of a
latent need of women of our society. They plan to make a short call but it becomes a long one
unintentionally due to gossips and chit chats.

COMPETITORS:

There is a hard core competition among the cellular service providers in Pakistan. Ufone is a
market challenger in its competitive position, where MOBILINK is the market leader. Warid,
Telenor and newly introduced ZONG are also strong contenders in market challenger category.
Ufone has the following four direct competitors.Ufone also considers the following as its
competitors: ZONG (former PAKTEL), PTCL WIRELESS, Wateen, WorldCall.

Competitive strategy: Ufone’s competitive strategies are Customer intimacy and Differentiation.
Ufone aims at fore passing Mobilink in its competitive race.

MARKETING MIX:

PRODUCT/SERVICES:

Ufone is a service providing company. Service is any intangible product that consists of activities,
benefits or satisfactions offered for sale. Strategy: Ufone makes strategies to provide a better
cellular telephonic service which excels its competitors at all levels. When Ufone launches a new
package in a market, it actually makes it a complete package of core benefit, design, features,
brand name, quality, and after sale service.

PRICE:

Cellular service providers are facing intense price competition in contemporary market.
Customers perceive pricing as the heart of brand selection. Price has always been the core
differentiation of Ufone. Ufone is the one who is offering least call rates off-network. Strategy :
Ufone strategize to capture the existing pricing needs of its customers and use it well on
occasional or timely basis. For example Ufone offered very good call rates on international calls
in Eid days. It offered hourly call rates in Ramadan when people were least likely to avail the
offer that much that it might prove unprofitable for Ufone. It was a fantastic strategy to beautify
the brand image in term of pricing in customer’s minds as well as remain profitable in doing so.
Ufone follows market penetration pricing strategy and dynamic pricing strategy to meet the
customer needs and ever changing price competition.
 PLACE:

Place plays a very important part in the distribution and promotion of services. Competitors of
Ufone are seeking to penetrate into places where others haven’t reached. Cellular service
providers are drastically widening their network & coverage in every area of Pakistan. Mobilink
has this edge in place excellence because it is the pioneer in cellular telephonic field. Strategy :
Ufone strategize to widen its coverage to all places in Pakistan in order to meet the
requirements of its increasing customer base. Now Ufone is heading from cities to remote
northern areas in expanding its network. Ufone has intensive promotion in cities, but it is also
considering improving its promotion in rural areas as well.

PROMOTION:

Ufone believes in Integrated Marketing Communication which is a carefully blended mix of

promotion tools. Ufone employ different marketing activities and channels to communicate and
deliver value to customer. These activities are coordinated to provide maximum communication
output. These communication channels includes:- Advertising, sales promotion, public relations,
direct marketing & personal selling. Ufone strategize to carry out promotion in order to increase
its market share.

Strategy : Advertising, Sales Promotion.

Public Relations : Ufone is less conscious of developing its general public relations. But recently
it has launched its “Hajj Guide” service on Ufone. It avoids getting in news stories and
controversies but sometimes it proves inevitable.

Direct Marketing : Ufone employ on-road umbrella franchises where the directly market and
sell their connections and Sims.

Personal Selling : Ufone administer personal selling facility to sell their PostPay connections
targeting well to do people and businessmen, It won’t be an exaggeration to say that Ufone has
placed itself where it is now through brilliant promotions.

Ufone utilizes sales promotion activities to boost its sales. It follows all four of the promotion
budgeting methods viz affordable method, percentage of sales method, competitive parity
method and objective & task method. Ufone uses following sales promotion tools Contests:
Ufone carried out contest for cricket talent hunt in the year 2013. Our renowned Pakistani
cricketer Shoaib Akhtar was used as patron for this contest. However this contest didn’t do
much good to Ufone’s image or sales. But Ufone holds future plans to carry out such activities in
more effective and profitable ways.

1. Games: Ufone aired its game show on ATV prime time. This game show rewards the winning
participants. Ufone updates its customers every now and then to participate in this game show.
The problem we see in this activity is that Ufone is not properly advertising it.

2. Premiums: All the cellular services are now offering premiums for their customers. This
premium is offered, when a customer don’t use his/her sim for more than 3-6 months, in the
 form of extra credit balance delivered to their numbers for free Free tickets: Ufone recently
offered free trip to Dubai. It was Ufone’s first Eid offer. Every time you make any international
call of 5 minutes or longer than 5 minutes, you enter the lucky draw to win a return ticket to
Dubai. The more calls you make, more is your chance to win.

3. Promotional Products: “Phone bhi Ufone bhi”. It was a promotional offer By Ufone where it
offered a mobile phone, free air time, Ufone connection and Rs.100 airtime all for Rs.999.And
now Ufone also offers Blackberry mobile sets with PostPay connection.

4. Another recent promotional offer by Ufone is that with your HBL Credit Card; get a free handset
of your choice, a Ufone PostPay connection and airtime. Existing as well as new HBL Credit Card
customers may avail this offer.

SALES PROMOTION STRATEGY:

Ufone strategize to take aid of sales promotion whenever it sees a minor drop in its usage by its
customers. They mostly go for pull strategy in promotion i.e. they spend a lot on advertising and
consumer promotion to induce final customers to avail their services. Ufone applies sales
promotion schemes continually in order to keep its customers loyal and happy. ADVERTISING (&
DEVELOPING AD COMPAIGNS) “Any paid form of non personal presentation and promotion of
ideas, goods, or services by an identified sponsor.

ADVERTISING OBJECTIVES:

Ufone use advertisements when It has to inform the customers about new or available services
It seeks to persuade people to purchase their service or switch to their connection from any
other connection, ADVERTISING BUDGET Ufone is a heavy spender on advertising in electronic
media as well as other media. Ufone invested a huge amount on mass advertising. It was
definitely a risk to take such decision. They were developing and playing new advertisements on
electronic media not even with a month’s gap or so. A single Ufone advertisement played 15-20
times per day on a TV channel costs millions varying with the time of day when it is played.
Ufone spends 20% of its profit on advertising and sales promotion.

ADVERTISING STRATEGIES:

Advertising strategy consists of two major elements: Advertising Message & Advertising Media.
Ufone has the following strategies regarding the Message and Media of advertising:-
ADVERTISING MESSAGE: Message Content ,The very first content of Ufone’s advertising
message was humor, and then in its blooming stage it shifted its message content to youthful
excitement. Recently Ufone has again adopted humorous theme for its message content. This
time Ufone is winning the hearts of people through humor and it has increased RPI of Ufone.
Ufone has already generated much revenue through it.

Message Format: The format of Ufone’s advertisements has always been very colorful and eye
catching. The shocking Orange & Green colours used by Ufone have always attracted people.
These colors look beautiful on wall printing of Ufone. The very first Ufone advertisements had
Faisal Qureshi as its message source. Afterwards Ufone hired non-celebrity young models for its
youthful message theme. Ufone also hired three lollywood queens i.e. Meera, Jia Ali and Veena
Malik with Mikaal in an advertisement of “Baat Ban Jaye”. This advertisement created a big
controversy regarding the erotic and sexually attracting acts by the three female models. Due to
negative response by people.

Ufone had to vacate its billboards and eradicate its banners, posters etc overnight, as directed
by CEO and CMO of Ufone. Then Ufone again hired a comedian trio featuring Faisal Qureshi,
Mikaal & Hammad. The strategy behind hiring this trio is that they are economical and are
personal favorites of people.

It was in 2010 that Ufone first made the fateful decision to jump in head first with their idea for
humorous marketing. Interestingly enough, this wasn’t even a desperate move on their part.
Ufone’s previous, more traditional marketing efforts had been doing quite well. This was simply
the kind of bold move that had ticked in everyone’s mind, as it would soon enough tick in the
minds of the rest of the country. And it was well worth the risk.

ADVERTISING MEDIA:

To increase the reach and frequency of advertisement Ufone is using repetitive strategy for its
advertisements. And the humorous theme always makes the ads more appealing and engaging
the minds of customers. Ufone advertise in the following media types:-

Print Media:
Ufone tries and print ads in all leading newspapers including The Dawn, Jung, Nawa-i-Waqt,
Khabrain and local Sindhi newspapers as well. Ufone place its ads in all leading magazines as
well i.e. Sunday magazine, akhabr-e-jahan, Libas etc. these ads mainly consisted of the new calls
rates that ufone introduced or the details about the packages and their information. Like when
ufone introduced super card the used print media a lot for the details and further information.
In the print media where it is really difficult to create humor ufone still was creating it through
its ads in the newspaper.

 Ufone advertisements have a lot of viewership without a doubt. They are also one of the very
few Pakistani advertisements whose print advert does not need an explanation; just a
screenshot of the electronic advertisement actually speaks a thousand words for the print ad.
Their popularity is such that everyone has already seen the electronic advertisement for the
same ad. In fact, one of the paint companies has also started to follow their lead by stealing
Ufone’s main men.

Broadcast Media:

It is the prior choice for Ufone. It includes the electronic media television and radio. Ufone is
advertising in all Pakistani channels including GEO, Hum, ARY, Indus, TV one, HBO, Cartoon
Network etc (except MTV Pakistan). Ufone also plays its ads on local channels like WASEB and
Punjab TV. On television, mostly during cricket matches showed by GEO SUPER, a lot of Ufone
advertisements are seen. Another fact about these advertisements is that three to four different
commercial made by Ufone are been run which covers all types of consumers. While Ufone’s
humorous TV ads garnered spectacular success at making their place in the minds of the
viewers, they slowly lost out on their ability to send the intended message, and seriously fell
short of generating any actual sales. At least, that is what executives at Ufone were feeling. 

A senior official from Ufone’s marketing department told Profit  that despite all these ads going
viral one after the other, Ufone remained one of the worst performers in generating sales
through TVCs. So the company had to shut them down because there is no point in continuing
even a viral marketing campaign that is not yielding any results.  The TV viewers must have
remembered the Salma and Shabbo commercials which Faisal Qureshi, Adeel Hashmi and his
team had produced. Ufone’s bold move to come up with the creative advertisements
incorporating humour moved the audience and also seeing the comedy stars Adeel Hashmi,
Jawad Bashir, Faisal Qureshi and Mikaal Zulfiqar on the screen with their funniest script was the
best thing to enjoy those ads. At that time, people used to unmute the volume of their TV
screens to hear what these actors would say and every time it was worth hearing humour. 
Apart from these male stars, the ads also gave roles to different female characters as the co-
stars and there is no denying to the fact that these ads had a huge impact on the audience
because of their culture based themes.

Ufone used its 20% budget on the advertising in the popular radio shows suc FM99, FM106.2,
AND FM107 which consisted of offers and the taglines of the ufone ads or just the audio
versions of the some tv commercials.

Djuice offer, which it claims to be specifically tailored for youth, allows unlimited calling to 15
friend and family numbers during off-peak hours (exclusion window: 6PM to 10PM) for a daily
charge of Rs. 8 plus tax. On other hands, Ufone – with its Uth package for Youth – allows
0.75/hour calls to all Ufone numbers – round the clock at a daily subscription charges of Rs. 3
plus tax.
 Ufone mocks Telenor for not allowing calls during the peak hours, by saying that Juice shop will
remain closed from 6PM to 10PM.

Ufone also hit the fact that djuice offer allows calls to only 15 FnF numbers, while with Uth offer
customers can call any Ufone number.

The ads from New Sim, Gadha nai Gadda!, Juice! Awam Ka, Nai Aam ka to Teri Meherbani were
huge success.

Ufone won the award for Best Advertising Campaign of the Year award for their TVC “Teri Mehrbani”.

Ufone that was claimed as the best telecom Brand in Pakistan by Nielson survey has won the best
advertising campaign award 2010-2011 – given by Pakistan Advertising society (PAS).

 ‘Teri mehrbani’!

 Truly, Ufone has set a perfect example of how simple and tasteful humour can catapult an
advertisement into the realm of entertainment. Who can forget the popular ‘Teri mehrbani’
advertisement that made headlines and even took over ‘Zubaida Apa’s’ jokes. However, the point to
ponder is that even though, we all have a brand recall for Ufone, does that really matter? Has it
stimulated the majority of us to change our networks or brand loyalties?
The statistics are indeed startling; with Mobilink still leading the market and Ufone ranked as third
among the telecom service providers. When you come to think of it, no connection has a comparative
advantage over the other.

https://youtu.be/yNdVnP3HDWk

Gadha nai Gadda!

This is the best ‘Saaf Awaz’ ad where due to the miscommunication the Faisal Qureshi who plays the
role of servant brings ‘Gadha’ donkey instead of ‘Gadda’ mattress. Hilariously, he describes that gadha is
also soft!

https://youtu.be/Xw6cNwjEthg

New Sim

Humour in this ad could only be understood by Paskitanis because they know how hard it is to speak to
their fathers!. Where first father doesnot believes about the offer that ufone has given and slaps his son
but after that slaps his son for not telling him before.

https://youtu.be/kPBVvvHX8UA
Juice! Awam Ka, Nai Aam ka

 Picking up the political theme, the company promises to give free SMS and free minutes to its new sim
users. Well, the political leader is certain that he will fulfil the promise for free SMS and minutes if he
could not do the other works. 

https://youtu.be/ih0iisEU43k

Asli Doctor Say Mashwara

This is how these swindlers bring the patient for the operation to their clinic and decide to get advice
from a professional doctor. The patient recovers by himself after hearing the cheap Ufone call rates.

https://youtu.be/d2MpNeDnq84

Cowboy Version

Even with its free 5 star SMS offer, Ufone has incorporated the pirate theme and it is a whole new level
of innovation for an ad for telecommunication.

https://youtu.be/0Q3dz27Ok7s

How’s That! Saaein ki Swing Bhi Saaein

It is an exciting Ufone ft. that features Wasim Akram and Ali Gul Pir. This special song is dedicated to the
cricket fans in Pakistan, and they can also see their favourite player as a rapper.

https://youtu.be/IcsrmTTWYqM

Nai Nawaili Sim

The mobile sim company takes the stereotypical convention of finding a new bride to a whole new level.
You can clearly hear that ‘Jahaiz Aik Lanat Hy’ and that there is no ideal match in practice but yes, you
can find such comfort in other things such as Ufone sim that will give its users plenty of free minutes,
SMS and mobile internet. 

https://youtu.be/jvxInhVoves

Baaton Ki Bhujiya

Did you ever think you can make ‘baaton ki bhujiya’? This is how Ufone Super 5 Offer was advertised
creatively, and well the recipe was useful for the dear ladies. As they used cooking for advertising for the
new offer and then ofcourse the humor that cant be left out out was at the end of the ad.
https://youtu.be/PptnXrBnqww

Tez Tareen Mobile Internet

With this advertisement, the telecommunication company tells you how you can lose the bright
opportunities in your life if your communication is too slow. And for that, your internet connection must
be strong. You cannot stop laughing after Faisal Qureshi’s entry when he says ‘Chal A Roti Khatay Hain’. 

https://youtu.be/oXfusrno2-w

Display Media:

This type of media is the second choice of Ufone where it carries out its most of sales promotion
and advertising. Ufone advertise using billboards, hoardings, signs (on Shop boards etc), posters,
wall paintings etc. SME Multan has used a new and innovative vehicle in display media i.e.
Ufone’s painted rickshaws.

Online Media:

Internet is the online media. Ufone places flashing ads on famous portals like coolbuddy.com,
pakfellows.com etc. But Ufone is not carrying out direct mail or direct e-mail advertising Events.
Ufone has sponsored many events in the past and holds future plans concerning it. The famous
event sponsored by Ufone in 2006 was a series of musical concerts did all over Pakistan,
featuring Mikaal Hassan and Junoon, it named UROCK AD SHOOTS: The ads of Ufone are shot
mostly within Pakistan. But the PostPay ads are shot in foreign locations. Recently Ufone shot in
the picturesque locations of northern areas of Pakistan in its advertisement of UWON “sabse
sasti call.

Change in strategy

Consequently, for better or for worse, Ufone started moving towards a more theme oriented
approach – and one of the big successes out of this new direction, in terms of financial success,
came from their Super Card campaign. 

It is debatable whether the creativity of the previous advertisements overshadowed the

products being advertised or is it just the product that was strong enough to gather actual
success on the market. However, from the standpoint of someone who is designing a marketing
campaign, the new sophisticated and sober approach seems to be more effective than cheeky
and entertaining content. 

Another interesting point to note here might be that while Ufone chose to move on from the
marketing company that established their identity to charter more serious avenues, Ahsan
Rahim, Adeel Hashmi and Faisal Qureshi – the minds and muscles behind the long and
memorable advertisement campaign, are still loyal to Ufone as they have not yet decided to
scratch ‘033’ as their mobile phone codes.

Meanwhile, there is no denying the success of the Super Card’s success. The product itself also
had the strength to bring more customers than perhaps discounts or a promise of clear voice as
was promised by the earlier advertisements. Even the harshest of critics of Ufone’s services –
especially since it became the only cellular service provider to not provide 4G – are convinced of
the excellence of a product like Super Card. 

The #befikri add which was a another campaign by the ufone for the super card that showed the
same theme oriented ad which showed what befikri meant for different people what ufone is
doing for them to be befikr.

These ads cover vast topic like internet calls etc. and give message to become befikr about
them.

https://youtu.be/1rcabhmETOw

Budget #befikri

Ufone, added another feather in its cap by winning two prestigious Effie Awards last night.
Ufone won a Gold award for Best in Internet & Telecom category for its SuperCard campaign
Budget bamuqabla befikri and a Bronze award in Best and Internet & Telecom for Balochistan
Football Cup 2019.

This ads focuses on the rising prices of basic commodities in pakistan and trhe rising inflation
which is getting on everyone mind but ufone states that in this inflated pakistan we are still the
same.

https://youtu.be/p_oyaGTVhNQ

‘Apni Marzi Chala’

‘UPower’, coming with a catchy tagline ‘Apni Marzi Chala’ (exercise your choice) is designed to
enable users to choose from multiple options covering all in one bundle, internet bundle and all
network calling bundle that are best suited to their needs.
UPower features three denominations and within each denomination four different options are
offered, so that users can pick and choose from calling, internet, and hybrid bundles to cater
their dynamic connectivity needs.

With the latest offering, Ufone 4G not only lives up to its commitment to delivering greater ease
and enablement but also reiterates its commitment to its customers that “its all about U!”

https://youtu.be/c3CcmY2EeIQ

Ufone Bakamal 

Ufone Telecom Company Offering Wonderful Program for the Youth of Pakistan with the name
of Ufone Bakamal. It’s a program for the Youth of Pakistan that they can show their Talent with
Top Level Telecom Company of Pakistan Ufone. Ufone will promote your Talent to worldwide.
It’s a Talent Hunt for uniquely talented Pakistanis to come forward and show the world what
makes them bakamal. If any Pakistani Youth have a Talent featured it to Ufone page submit
online videos and photographs or submit video or Photograph to whatsapp number.

https://youtu.be/tUpZwa7lozI
Ufone’s marketing official agrees. He said that usually mobile phone ads, even those that
describe different packages and the digits to be dialed to get those packages, are very
complicated. For a prepaid customer, it is much more convenient to understand ‘1,200 on-net
minutes and 180 off-net minutes for a month’, than it is to understand how many free minutes
for how many rupees for how many days. Super Card campaigns have also landed Ufone the
Silver Effie Award for “Sustained Success” in 2019. This category awards marketing campaigns
that have proven to be successful for three or more years, and Super Card have done that
inadvertently. Just as the funny ads gave Ufone a reputation of being humorous, Super Card has
slowly transformed that reputation into a product of ease and convenience. The marketing
department of Ufone has made sure to express just that through their advertisements as well.
Festival ads

Other than that ufone has separate ads in the festivities of the pakistan whether it’s the
patriotic ads on independence day to unite the people of pakistan under the umberalla of the
flag through messages as Our Flag Our Pride, Hamesha azad raho, youn hi muskuratay raho,
kyun ke Ufone ke liye sab kuch tum hi tou ho!

https://youtu.be/s3wohy6RYGw

https://youtu.be/Cu97Y3Um4NQ

or whether it the festival of eid where ufone used its humor to entertain its viewers with the
light comedy and the new packages they intend to offer on the specific days.

https://youtu.be/R6Y5DzAlEtA