PROJECT REPORT

On
Jio

M.Com IV Sem –Marketing Management

(Session 2020-21)

THE BHOPAL SCHOOL OF SOCIAL SCIENCES

Submitted To Submitted By
Dr. Amrita Sahu Pawan Bargel
Associate Professor Roll No.- 19103035
Department of Commerce

CERTIFICATE FROM THE PROJECT GUIDE

This is to certify that the Project Report titled “Quantitative Analysis of Jio”
is a bonafide work of Pawan Bargel enrollment number R170190280101
undertaken for the partial fulfillment of Masters in Commerce (M. Com) degree of Barkatullah
University under my guidance. This project work is original and has not been submitted earlier for
the award of any degree or diploma of any other University or Institution.
 Signature of the Guide
Dr. Amrita Sahu
Associate Professor
Department of Commerce,
BSSS, Bhopal

DECLARATION

I PAWAN BARGEL son of R.P BARGEL certify that the project report entitled on “Quantitative
Analysis of JIO”, Quantitative analysis report on JIO , prepared by me is my personal and is
authentic work under the guidance of Dr. Amrita Sahu, Associate Professor, Department of
Commerce.

Date: 15/06/2021 Signature of the Student

Place: BHOPAL Name: Pawan Bargel
Class: M.COM (IV SEMESTER)
Roll Number: 19103035
INTRODUCTION
RELIANCE JIO”JIO” is the enterprise call of the Reliance JIO Infocomm restrained (RJIL). It’s
far anLTE(long-term Evolution) cell operator in India. JIO goals to provide 4G LTE
servicenetwork with out 3G/2G based service. It’s far a 4G simplest service and does not
usedecrease bands for facts transmission (not like different networks). It is the most effectiveVoice
Over long-term Evolution(VoLTE) service in India. It has no separate prices for voicecalls and all
of the calls are made over the net. JIO is currently running throughout all the 22telecom circles in
India. Its distinguishing offer is the free net, calls and other offerings tillthe thirty first December
2016. Later, this offer became extended till 31st March 2017 as a”New yr offer”. Mukesh Ambani
confirmed that this provide is made to help JIO meet its goalof 100 million users.Reliance JIO is
a dream assignment having its grass roots manner lower back in 2010. InJune 2010, Reliance
Industries(RIL) bought a ninety six% stake in Infotel Broadbandofferings confined(ISBL) for 48
billion. IBSL changed into the handiest company to winbroadband spectrum in all 22 zones in
India within the 4G Broadband wireless publicsale(BWA) that passed off earlier that 12 months.
The IBSL became later renamed toReliance JIO Infocomm limited(RJIL) in January 2013. The
trial model was launched on 27thDec 2015 for the personnel on the event of the 83rd birthday of
overdue Shri DhirubhaiAmbani. This launch was made to decide the flaws in its running earlier
than freeing it for thegeneral public. It changed into made industrial on 5th Sept 2016 with a put
off of about 6months from the scheduled date.Reliance JIO is the sector’s largest startup at ₹1.five
lakh crore investment. It objectives atproviding top class records service at low price. It plans to
have a partnership with lots ofsmall and rising Indian entrepreneurs. The average age of the
employee at JIO is 30. MukeshAmbani describes this because the offerings created by way of the

brand new era for the newgeneration. As a protracted-term evolution, JIO has reportedly joined
palms with numerouscell businesses growing LTE enabled smartphones like Intel and LYF. In
spite of the bigbenefits supplied by means of JIO to the customers, its destiny stays uncertain till
the freeduration is over. Some professionals investigated and stated JIO’s commercial
enterpriseversion to be more highly-priced and uneconomical however in spite of everything now
theReliance JIO is thriving like a king, leaving different Telecom agencies in a doubt about
theirvery own survival within the future.
History
reliance jio launchIn 2005, Reliance Industries Limited split and there was one major de-merger
of note for Mukesh Ambani. His dream project- Reliance Infocom became a part of Anil Dhirubhai
Ambani Group. Mukesh Ambani went on to acquire Infotel Broadband Services Limited. The
company was the only successful bidder for pan-India 4G network. Reliance then worked on
establishing base for high-speed optical fibre 4G network. It is actually capable of much more than
4G.Then slowly and steadily, Lyf phones made foray into the market with Jio preview offers. Free
unlimited data for 3 months and free voice calls and sms was the way they entered the market. Lyf
phones seemed a decent deal, but it was Jio sim that caught people’s eyes.The company was
registered in Ambawadi, Ahmedabad, Gujarat on 15 February 2007 as Infotel Broadband Services
Limited (IBSL). In June 2010, Reliance Industries (RIL) bought a 95% stake in IBSL for ₹4,800
crore (equivalent to ₹87 billion or US$1.2 billion in 2019). Although unlisted, IBSL was the only
company that won broadband spectrum in all 22 circles in India in the 4G auction that took place
earlier that year. Later continuing as RIL’s telecom subsidiary, Infotel Broadband Services Limited
was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it would start its operations throughout the country by the end of
2015. However, four months later in October, the company postponed the launch to the first quarter
of the financial year 2016–2017.

Later, in July 2015, a PIL filed in the Supreme Court by an NGO called the Centre for Public
Interest Litigation, through Prashant Bhushan, challenged the grant of a pan-India license to Jio by
the Government of India. The PIL also alleged that the firm was being allowed to provide voice
telephony along with its 4G data service, by paying an additional fee of just ₹165.8 crore (US$23
million) which was arbitrary and unreasonable, and contributed to a loss of ₹2,284.2 crore
(US$320 million) to the exchequer. The Indian Department of Telecommunications (DoT),
however, explained that the rules for 3G and BWA spectrum didn’t restrict BWA winners from
providing voice telephony. As a result, the PIL was revoked, and the accusations were dismissed.

The 4G services were launched internally on 27 December 2015. The company commercially
launched its 4G services on 5 September 2016, offering free data and voice services till 31
December, which was later extended till 31 March 2017. Within the first month, Jio announced
that it had acquired 1.6 crore (16 million) subscribers and has crossed 5 crore (50 million)
subscriber mark in 83 days since its launch, subsequently crossing 100 million subscribers on 22
February 2017. By October 2017, it had about 13 crore (130 million) subscribers.

About jio
Reliance Jio Infocomm Limited, doing business as Jio, is an Indian telecommunications company
and a subsidiary of Jio Platforms, headquartered in Mumbai, Maharashtra, India. It operates a
national LTE network with coverage across all 22 telecom circles. It does not offer 2G or 3G
service, and instead uses only voice over LTE to provide voice service on its 4G network.
Reliance Jio Infocomm Limited
Jio’s logo
Jio’s headquarters in RCP, Navi Mumbai
Jio’s headquarters in RCP, Navi Mumbai
Type-Subsidiary of Reliance Industries
Industry-Telecommunications
Founded-15 February 2007; 14 years ago
Founder-Mukesh Ambani
Headquarters-Maker Chambers IV, 222 Nariman Point, Mumbai, Maharashtra, India
Key people-Mukesh Ambani(Chairman) Sandeep Das (Managing Director)
Products-Fixed line telephone,Mobile telephony,Wireless broadband,Internet services,OTT
Services
Revenue-Increase ₹90,287 crore (US$13 billion), (FY 2020–21)
Operating income-Increase ₹34,035 crore (US$4.8 billion),(FY 2020–21)
Net income-Increase ₹12,537 crore (US$1.8 billion),(FY 2020–21)
Total assets-Increase ₹305,965 crore (US$43 billion),(FY 2020–21)
Members-Increase 42.62 crore (426.2 million),(31 March)
Parent-Jio Platforms
Subsidiaries-LYF
Website-Jio.com

Network
Spectrum frequency holding summary
Jio owns spectrum in 850 MHz and 1,800 MHz bands in India’s 22 circles, and also owns pan-
India licensed 2,300 MHz spectrum. The spectrum is valid until 2035.
Partnership
This article is in list format, but may read better as prose. (April 2021)
Jio shares spectrum with Reliance Communications. The sharing deal is for 800 MHz band across
seven circles other than the 10 circles for which Jio already owns.

Sep 2014 – Acquired undisclosed stake in Airspan Networks for US$5 mn. Deploys Airspan’s
small cells throughout the network roll out phase.

Sep 2016 – Jio signed a pact with BSNL for intra-circle roaming which would enable users of the
operators to use each other’s 4G and 2G spectrum in national roaming mode.

Feb 2017 – Jio announced a partnership with Samsung to work on LTE – Advanced Pro and 5G.

Feb 2017 – Partnered with Ciena to deploy transport SDN architecture.

Reliance Jio also partnered with several OSS (Operations Support Systems) & BSS (Business
Support System) companies for the deployment of services, like: SAP, HP, IBM, Ericsson,
Rancore, Estel Technologies, Subex and Intec Telecom Systems. However, the finalized OSS
firms were Ericsson, HP and Friendly Technologies.

Sep 2020 – Partners with Cisco Systems for 5G deployment.

Sep 2020 – Announces partnership with HFCL to deploy Fiber-optic communication to support
the rollout of FTTx services.
Summit digital infrastructure
Summit Digitel Infrastructure (formerly known as Reliance Jio Infratel Private Limited) operates
136,000 telecom sites. This division has been divested to Tower Infrastructure Trust, which is
owned by Brookfield Asset Management, for a consideration of ₹25,215 crore (US$3.5 billion).
Product and services
Mobile broadband
The company launched its 4G broadband services throughout India in September 2016. It was
slated to release in December 2015 after some reports said that the company was waiting to receive
final permits from the government. Jio offers fourth-generation (4G) data and voice services,
along with peripheral services like instant messaging and streaming movies and music.

Jio fiber
In August 2018, Jio began to test a new triple play fiber to the home service known tentatively as
Jio GigaFiber, including broadband internet with speeds ranging from 100 to 1000 Mbit/s, as well
as television and landline telephone services.

In August 2019, it was announced that the service would officially launch on 5 September 2019
as JioFiber, in honour of the company’s third anniversary. Jio also announced plans to offer
streaming of films still in theatres (“First Day First Show”) to eligible JioFiber subscribers.

In the year 2015, the company has a network of more than 250,000 km (160,000 mi) of fiber optic
cables in the country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services.

JioBusiness
In March 2021, the company has launched connectivity solutions for businesses bundled with
services provided by Jio Platforms, Reliance Retail and Office 365.

Jio Branded Devices

LYF smartphones
Main article: LYF

An image of LYF WATER 2 phone with IPS display.

In June 2015, Jio entered into an agreement with domestic handset maker Intex to supply 4G
handsets capable of voice over LTE (VoLTE). However, in October 2015, Jio announced that it
would be launching its own mobile handset brand named LYF.

On 25 January 2016, the company launched its LYF smartphone series starting with Water 1,
through its chain of electronic retail outlets, Reliance Retail. Three more handset models have been
released so far, namely Water 2, Earth 1, and Flame 1.

Illustration of a JioPhone
JioPhone is a line of feature phones marketed by Jio. The first model, released in August 2017
(with public pre-orders beginning 24 August 2017), was positioned as an “affordable” LTE-
compatible feature phone. It runs the KaiOS platform (derived from the defunct Firefox OS), and
includes a 2.4-inch display, a dual-core processor, 4 GB of internal storage, near-field
communication support, a suite of Jio-branded apps (including the voice assistant HelloJio), and a
Jio-branded application store. It also supports a “TV cable” accessory for output to an external
display.

In July 2018, the company unveiled the JioPhone 2, an updated model in a keyboard bar form
factor with a QWERTY keyboard and horizontal display. Jio also announced that Facebook,
WhatsApp, and YouTube apps would become available for the two phones.

Jionet Wi-Fi
Prior to its pan-India launch of 4G data and telephony services, the firm has started providing free
Wi-Fi hotspot services in cities throughout India including Surat, Ahmedabad in Gujarat, and
Visakhapatnam in Andhra Pradesh, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select
locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh,
Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate’s Office in Meerut, and at MG
Road in Vijayawada among others.

In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums
hosting the 2016 ICC World Twenty20 matches. .

Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming
4G services. While the apps are available to download for everyone, a user will require a Jio SIM
card to use them. Additionally, most of the apps are in the beta phase. Notable apps include:
JioPages – a web browser for Android devices
JioChat – instant messaging app
JioCinema – online HD video library
JioCloud – cloud-based backup tool
JioHealth – health services app
JioNews – e-reader for news
JioMeet – video-conferencing platform
JioMoney – online payments/wallet app
JioSaavn – for online and offline music streaming in English and Indian languages
JioSecurity – security app
JioTV – TV Channels streaming service
JioVoice – VoLTE phone simulator
MyJio – manage Jio account and digital services associated with it.

Jio mart
JioMart, the online shopping platform by Reliance Retail Limited, was launched in 2020 in 200+
cities and towns across India.JioMart is a multicategory online shopping platform, that currently
offers a wide range of Groceries and Daily wear Fashion, to start with.The platform offers
consumers a convenience of shopping from home, with a promise of great savings, free home
delivery and no minimum order value.The JioMart app and the website are designed keeping
customers in mind, providing a simple and intuitive ordering experience.On the platform,
customers can make payments online with a choice of multiple hassle free payment options,
including Debit card, Credit card, Net banking, Loyalty points, e-wallets, COD etc.JioMart offers
a wide range of products in grocery, including fresh fruits and vegetables, groceries, snacks,
beverages, home & household essentials, beauty & hygiene and baby care. It assures great quality
products, while also trying to ensure that the food reaches from the farm to consumers’ tables with
the minimum delay possible. It has recently started offering apparels to customers. There is a great
focus on on-time delivery, ensuring that the Logistics partners reach the customers with the order,
within the
Marketing Strategy, SWOT Analysis
Combined Marketing Strategies
Price: One of the most attractive strategies, Jio adapts, is pricing strategies. Not only the company
offered a satisfying price to their various products for individuals but it also leads the in-vogue
telecom market. Rival companies also modified their pricing strategies when Jio introduced
premium 4G services at cheap prices. However, Jio has revised its latest tariff plans.
Products: Jio is providing telecom products and assistance with high-speed internet services and
exclusive offers.
Place: By the various broadly spread circulatory channels, Jio products, and other digital items are
sold out at various Jio stores located in several cities in India. Reliance Jio stores have evolved
into India’s largest supply chain in a short period of time that turns out to be an augmented platform
for distribution, incorporating a huge number of national and international personal brands.
Promotion: When it comes to making positive brand consciousness, Reliance Jio has adopted a bit
aggressive marketing strategy including launching ad campaigns on television, radio, newspapers,
magazines, and social media platforms like Instagram, Facebook, Twitter, and YouTube. They
also have used film industry stars and celebrities’ power to do acting in their commercials ads and
become joined with their brand.
SWOT Analysis of Reliance Jio
In order to understand the basics of SWOT analysis and other business analytics techniques, have
click on 8 Most Popular Business Analysis Techniques used by Business Analyst.
Strengths:
Strengths are defined as appropriate actions or steps that each business takes in its spectrum of
operations that can provide a business with a strong position among rivals. The following are the
strengths of Reliance Jio:
*Substantial customer acquisition strategy,
*Robust customer base,
*Fast technology for better customer experience,
*Secure and steady endorsement of parent company Reliance Industries,
*Brand management and control,
*Rapid and ample network, and
*Various offerings under a single name.
SWOT Analysis of Reliance Jio: Part-1b
Weakness:
Weakness are the areas where any business or brand requires enhancement, few weaknesses of
Reliance Jio are following;
Pricing controversies,
Delayed introduction into the market,
Activation issues,
Overabundant freebies, and
Poor data connection.
Opportunities:
Opportunities are the exciting promenade in the business environment that besieges it on which
any business can exploit to advance its returns. Presently, Jio is looking for some coming growth
by launching 5G and 6G Technology at affordable prices Major opportunities for Reliance Jio
include;
*Forthcoming consumed technology,
*Inflation to different countries,
*Cutthroat Pricing Strategies, and
*Apps and 5G and 6G technologies.
Threats:
Threats can be various factors in the business environment that could be adverse to the business in
its growth, some of the threats that Reliance Jio faces are;
*Hazards of loss of customers
*Critique and negative image
*Eradication of unpaid services
*Unethical business behavior and marketing practice
Business Strategy of Reliance Jio
The business strategy of Reliance Jio is one of the biggest reasons for its success. The use of the
AARRR strategy to penetrate the market adds huge growth to the company. This strategy includes
5 key components to help a business acquire and retain customers creatively and cost-effectively.
Acquisition- After the commercial rollout of Jio in September 2016, Jio offered free services to

its customers for 3 months. This plan worked as the trump card for Jio to acquire the customers.
Within one month, Jio was able to acquire 16 million subscribers.
Activation – The users were provided with the best experience, which was never provided by
any telecom service provider. The unlimited high-speed, 4G data with unlimited calling was
unimaginable to the customers.
Retention – Jio didn’t stop here. On the occasion of the new year in 2017, they extended the free
services to the users for another 3 months. Jio became the first-ever telecom company to provide
6 months of free service to customers. In just two and a half years into the business, Jio gained
more than 300 million active subscribers. It took more than 19 years for its competitor, Bharti
Airtel to reach such a number. Such was the power of Jio.
Referral – The customers became its preacher. Jio got more and more business through positive
customer reviews and user experience. This added as a boon to its tremendous growth.
Revenue – Slashing the prices to 1/10th the existing cost, Jio got ahead with revenue, which was
the major factor in getting such a leap in the market.
Target Audience
Reliance Jio paid interest in providing the best and cheapest Internet data services, so their target
audience became the one’s having SmartPhone, looking for high-speed internet connection. Not
only this they also created a demand for 4G enabled smartphones as their services could only be
availed using that.
Not only is Jio targeting people using smartphones but also the industries which require the use of
digital technology. Bridging gap between customer merchants and the final consumer. Jio’s plan

is uniquely devised to capture any industry which requires the use of technology. Some specific
industries include Education, Healthcare, Media and many more.

Jo

Let us now understand how Jio plays its social marketing strategies to create a space in the minds
of the youth and other age groups in general.
Reliance Jio’s Digital Marketing Strategy
Reliance Jio has a fantastic digital marketing presence across most platforms, all due to its brilliant
strategy and trendy campaigns. It has garnered over 960k followers on Instagram alone.
Moreover, also has a dominating presence on YouTube with 2.36 million subscribers which have
their advertisement campaigns even in regional languages. It also has an active presence on
Facebook with 2.5 million followers. On Twitter, they have about 666k followers which are way
lesser than its strongest competitor. Overall, Youtube and Facebook is their strength but their
twitter needs more improvement.
Reliance Jio has an impressive digital strategy in place. It is now time for us to dig deep and
understand Jio’s digital marketing and social media strategy.

Social Media Competitor Analysis

Reliance Jio faces a tough blow when it comes to Twitter. Airtel India, its biggest rival has a strong
presence with close to 1.2 million followers on Twitter. Recently in the year 2019 when Jio asked
its customer to pay charges for calling, Airtel trolled Jio using #AbTohSahiChuno which went
viral. With more than 110k views, 3.2k retweets it was trending on Twitter.

Social Media Campaigns of Reliance Jio

Reliance has been the centre of attention for the last few years due to its innovative ad campaigns.
These campaigns ran across all mass mediums and swayed our interests to Jio’s meteoric rise and
cut-throat prices. Let us take a look at some of the most memorable campaigns.

Digital India, Home Delivered

Reliance Jio came up with an interesting campaign of providing SIM Cards home-delivered to the
customers. Customers didn’t have to take the pain to visit a physical store to get their SIM Card.
With this campaign, Jio reached more than 26 million prospective customers in just 20 weeks. The
Click- Through Rate (ratio of no. Of clicks on a particular link to the total views on the particular

medium where the link is published) of 0.72% on this campaign was three times that of usual
received by the industry. With almost 30,000 leads per day, Jio’s set a very high standard.

Jio Cheers Cricket

Reliance Jio never missed on leaping when it comes to any active participation of India in sports.
“Jio Cheers Cricket” campaign was rolled out to increase the hype of the India-Pakistan Match.
The campaign was integrated using the Thunderclap tool which enabled it to reach a massive
audience. For more engagement, Jio pushed notification engagement to their subscribers soon
#JioforIndia started trending on Facebook and Twitter.
*With more than 24.8 million organic reach.
*More than 35,000 messages cross platforms.
Jio became the first-ever brand in India to do such a thing in such a volume. The response to this
scale was quite overwhelming.

Jio Cricket Play-Along

In India, cricket is one of the most popular games. Jio understands the depth of the fans invested
in sponsoring teams in the Indian Premier League. Knowing the interest and craze for cricket, Jio
devises a way to engage all the cricket lovers to answer the outcome of each ball played in the live
cricket match and win prizes every day.

Jio business strategy analysis

Reliance is a massive company, and so are the scales of business strategies employed by the
company. We have conducted further research and identified where Reliance could have improved
Jio’s business strategy. So let’s go through the business strategy of Jio.
• Market entry:
The market entry “strategy” did not work out well, as expectations were high for Reliance Jio due
to its late entry and on the other hand Breaking established and strong opponents like Airtel and
Vodafone with descriptive technology grounded into the hearts of customers was not less than a
“herculean task”.
• Consumer loss:
Withdrawal of free services brought a downfall in its users. The decline of the customer base for
Reliance Jio in 2019 was mainly due to the start of charging customers for voice calls. According
to TRAI, there were almost 87 million inactive users. Anyhow now it has offered a free voice call
around domestic places.
• Customer complaints:
In December 2019 Reliance Jio made a joint venture with JioMart.
JioMart is an Indian online grocery delivery service. A joint venture means two individual firms
join together to gain positive synergy. Hence both advantages and disadvantages are supposed to
be faced by both firms.
The customers expect different things from joint ventures and when the level of expertise is not
met with the investment it eventually brings downfall with an increase in disappointments. The
JioMart customer faced issues relating to a dissatisfied customer base, quality of the product, and
prepaid orders but not delivered leave a bad impression when addressed over a social platform like
Twitter.

Pricing Strategy of Reliance Jio:

To promote the idea of Digital India and, to take the internet services to every part of the nation,
Reliance Jio provided free services to its users.
The company gave SIMs free of cost to Individuals against their phone number and Aadhaar card
number. Reliance Jio targeted users with smartphones who want good services and high-speed
internet at a low cost.It was able to sell approximately 14 lakh SIM cards to the individuals within
the first few days of the launch.After the roll-out of free services, Reliance Jio adopted a flexible
pricing strategy and announced a reasonable rate for all its products and services.
Jio kept Voice calling services free for its users who mainly had to pay for the data usage.
Reliance Jio Phones were also reasonably priced with a security deposit of Rs. 1500 and, user can
withdraw the amount following the usage of three years.

Following this, Reliance Jio also started offering LYF devices at prices as low as Rs. 2999 and
additionally offered JioFi at an affordable price of Rs 1999.

Place and Distribution Strategy of Reliance Jio:

Reliance Jio is an Indian company and has a strong Pan-India presence the main reason being the
remarkably well-developed infrastructure that the firm offers.
The company has its headquarters based at Navi Mumbai in Maharashtra and has a powerful and
widespread distribution channel.Jio owns spectrum in 850 MHz and 1,800 MHz bands in India’s
22 circles, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid until
2035.
Before starting the voice call and data services, Reliance Jio offered free services for WiFi
Hotspots in various Indian Cities like Surat and Ahmedabad in Gujarat, cities like Indore, Jabalpur,
Dewas and Ujjain in Madhya Pradesh and, Visakhapatnam in Andhra Pradesh.
Some chosen locations in cities of Mumbai, Kolkata, Lucknow, Meerut, Mussoorie and
Bhubaneswar also received the free services for WiFi Hotspots from Reliance Jio.
Jio has reached around 18000+ cities and across more than two lakh villages within the country.
Reliance Jio offered free internet WiFi services during the 2016 T20 cricket matches at Mumbai,
Delhi, Kolkata, Bengaluru, Dharamshala and Mohali.

Issue with incumbents

In September 2016, the Telecom Regulatory Authority of India (TRAI) summoned Jio and the
country’s existing telecom operators like Airtel, Vodafone, and Idea Cellular to meet and discuss
an issue regarding the interconnection between the operators. This was a result after Jio
complained to TRAI and Department of Telecom (DoT) about other operators not honoring their
commercial agreements to let Jio use their network resources. The company further added that the
operators are trying to sabotage its entry into the telecom scene. However, DoT dismissed the
request and directed TRAI to help settle the dispute amicably. Moreover, the Cellular Operators
Association of India (COAI) requested TRAI to include all the operators in the discussion instead
of the three.
The incumbent operators had previously approached the country’s PMO to reiterate their stance
they “are in no way obliged or in any position to entertain Jio’s requests for interconnection points
as they do not have either the network or the financial resources to terminate the latter’s
humongous volumes of potentially asymmetric voice traffic.” Responding to this, Mukesh
Ambani, owner of Jio, said, “All operators have publicly said last week that they will provide this
(interconnect and MNP). So, we are waiting. These are all great companies. They have their own
reputations to protect. I am confident they won’t violate the law.” Commenting about number
portability, he added, “The number belongs to the consumer. No operator can cause trouble if they
want to change operators.”[90] However, on 12 September 2016, Idea Cellular agreed to allow Jio
to use 196 of its interconnection access points.

Subscriber data breach

On 10 July 2017, Jio’s customer data was allegedly leaked on the website magicapk.com.[92] The
website was suspended shortly after the news of the breach broke out.[93]

Farmers’ boycott
During the 2020–2021 Indian Farmers’ Protest, farmers across multiple states in northern part of
India boycotted and vandalized Jio’s towers owing to allegations of Reliance Industries’s support
to controversial farm laws of India.[94] Jio blamed its competitors Airtel and Vodafone for
spreading rumours of “Reliance being an undue beneficiary in the farm bills”, an allegation both
the companies denied.[95] The company saw a loss of around 25 lakh (2.5 million) subscribers in
Punjab and Haryana between November and December 2020.

Bird deaths
In January 2021, several social media posts started circulating linking bird deaths to Jio’s 5G
network trials. The claims were found to be fake as 5G trials were not yet permitted. The cause of
the death of the birds is determined as due to an outbreak of bird flu.
Probblem face by jio
1.Network issue
2.Call Drop Issue
3.Call drop issue with in Jio to Jio network
4.Low internet speed
Network – Jio Network shows full strength but once you try calling, it won’t be able to connect.
The machine says the number is busy. In fact, the number is not busy but Jio network is not able
to connect. Once you activate the airplane mode and deactivate after some time or switch off the
mobile and on it back you can make a call and receive a call.
Call drop – “BIGGEST ISSUE” not able to call or connect with non Jio user. By any chance if the
call is connected, the voice clarity is not good
Call drop issue with in Jio to Jio network – One is not able to connect with in Jio to Jio network
because of the reason mentioned above (Shows full strength, but won’t be able to make a call or
receive a call)
Low internet speed – The speed of internet is very bad. Live streaming is difficult, YouTube video
streaming is slow.
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digital economy made more urgent by the coronavirus pandemic. For Indian shoppers who prefer
to order online, it is launching a grocery ordering service with Facebook Inc's popular WhatsApp
messaging. For Bollywood fans who would prefer to avoid a crowded theater, it is readying same-
day-release on the Jio platform.

Those plans had been in the making for months, but the pandemic has given them a shot in the
arm. India’s 10-week lockdown has also led to a surge in demand for data, boosting Jio’s phone
and broadband offerings.
And, over the past six weeks, the digital business of Ambani’s Reliance Industries Ltd, known as
Jio Platforms, raised a striking $10 billion from global investors.The investments, including $5.7
billion from Facebook and money from private equity firms Silver Lake, Vista Equity Partners,
General Atlantic and KKR & Co Inc, value Jio Platforms, where Reliance last year announced it
was consolidating its digital offerings, at roughly $65 billion.
They also put Jio on track toward a goal Ambani described last year: an eventual listing that would
mark a milestone for his effort to unite the digital offerings of his sprawling conglomerate, from
set-top boxes to e-commerce and home automation.Reliance declined to make Ambani, Asia’s
richest man, available for interview or respond to a detailed list of questions.
But interviews with a dozen people familiar with the company’s development efforts show how
Reliance has pushed aggressive pricing for a one-stop digital commerce platform that incorporates
features modeled on the American tech heavyweights it sees as rivals.

Conclusion
Reliance Jio has begun with a lot of huge investments and continues to establish assorted stores in
various cities in India, it has been a very good dynamism for the Indian consumers where Jio is
enlarging its business along with ingenious e-marketing strategies, assistance, products, and
services Since every development has both positive and negative effects, the same applies to
Reliance Jio. To make its retail zeal a substantiality, Reliance Jio will have to combat other deep-
pocketed rookies that are Amazon, Alibaba-backed BigBasket, and Tencent-funded Udaan as they
hold heavy-hitter edges.
Hopefully, you have acquired the idea behind Reliance Jio’s business strategies and working
ecosystem of JioMart. For more business and analytical blogs, connect with us at.