Strategic Management

PROFILE

MUH. FAJAR ASTON PARAMONT SERPONG

BARRU JW. MARRIOT JAKARTA
BALI NOVOTEL MAKASSAR
TRAINER & CONSULTANT PARK ROTANA ABU DHABI
CV. MEONG PALO KARALLAE PULLMAN BALI LEGIAN
LAOTA GROUP
MEADS IN BALI
Strategic Management
The ongoing process of setting an organization’s
high-level goals, developing plans of action, and
effectively allocating resources to execute those
plans.

 Nicholas S. Majluk & Arnoldo C. Hax

manajemen strategis adalah cara untuk
memandu perusahaan dalam mencapai
sejumlah target. Target tersebut bisa berupa
nilai dan juga tanggung jawab perusahaan atau
korporasi, sistem administrasi yang
berhubungan dengan pengambilan langkah
atau keputusan operasional dan strategis di
sejumlah tingkat hierarki, sampai kapabilitas
manajerial.
 Understanding Strategic
Management
Strategic management is nothing but planning
for both expected and unfeasible possibilities
by formulating and implementing proper
strategies, they can attain a sustainable
competitive advantage
Strategic management is a way in which
strategists set the objectives and proceed
about attaining them. It deals with planning
and implementing decisions about the future
direction of an organization.
continuous process that assesses and controls
the business and the industries in which an
organization is associated
evaluates its rivals and sets goals and
strategies to meet all existing and potential
rivals;
It is nothing but the art of dealing with
employees in a manner that maximizes the
ability to achieve business objectives
aspect of strategic management is to keep an
eye on the aims and objectives of the
organization.
 Strategic Management Process

Analyzing Implement The Strategy

Goal Setting Strategy Implementation
Gathering Information Forming The Strategy Monitoring
The Starting Point
Strategy Formulation
Types of Strategic Management

kecepatan, melayani dengan cepat
dan terus belajar dan berkembang
dari pengalaman. Inovasi, terus
menawarkan teknologi baru untuk
mempermudah hidup
konsumennya
EXAMPLES
“At Kopi Kenangan, our dream is
to serve high quality coffee, made
with the freshest local ingredients
to customers across Indonesia –
and the rest of the world.”
Visi McDonald’s adalah
menjadi restoran cepat saji
dengan pelayanan terbaik
di dunia
mendedikasikan talenta dan
teknologinya untuk
menciptakan produk dan
layanan unggul bagi
masyarakat global yang lebih
baik
 PLUS & MINUS

Advantages of Strategic Management Disadvantages of Strategic Management

1. Discharges Board Responsibility 1. Anticipate the Future Environment

2. Provides a Framework for Decision 2. It is Expensive
Making 3. Long-Term Benefits Rather than
3. Supports Understanding & Buy-In Immediate Results
4. Enables Measurement of Progress 4. Complex Process
5. Provides Organizational Perspective
THANK YOU!

Muh. Fajar