ACTIVITY NO.

1
THE CONTEMPORARY WOLRD: GLOBAL CULTURE AND MEDIA

Using the following format, research on and complete the following concepts about global
culture and media:

CONCEPTS DEFINITION EXAMPLES

A. Culture The customs, arts, social Religious beliefs and
institutions, and achievements traditions
of a particular nation, people,
or other social group
Five Stages of Media
Development
1. Oral Communication The process of verbally Public speeches, telephone
transmitting information and conversations
ideas from one individual or
group to another.
2. Script Hand writing as distinct from Screenplay for a movie
print
3. Printing Press A mechanical device for Digital printing
applying pressure to an inked
surface resting upon a print
medium, thereby transferring
the ink.
4. Electronic Media a media that uses Television, radio
electromechanical device to
access the content broadcast
or storage media.
5. Digital Media Any media that are encoded video games, social media
in machine-readable formats.
B. Globalization of Media
1. Cultural it emphasizes the fact that Ideas, movies, music, books
Differentialism cultures are essentially
different and are superficially
affected by global flows.
2. Cultural Convergence a theory that 2 cultures will the English language
be more and more like each
other as their interactions
increase.
3. Cultural Hybridity The process by which cultural Global restaurant
elements blend into another
culture by modifying the
element to fit cultural norms.