Name: Vannesa Tarifa

Section: NU 202

Basic Concepts in Cultural Globalization

1. Cultural Imperialism

In anthropology, sociology, and ethics, the imposition of certain facets of one society's culture upon
another community that is not politically or economically dominant. It is cultural in that the norms of
the imposing group's social and moral behaviour are unique from those of the other community,
even though they are frequently intertwined with it in important ways. It is a sort of imperialism in
that the dominant society subjugates the underpopulated population by either eradicating or
substituting elements of the underpopulated group's culture.

Eventually, one of the main tools of colonialism was cultural imperialism. While some form of
military involvement nearly always served as the catalyst for colonialism, cultural imperialism was
ultimately responsible for its full ramifications. Colonizers imposed many facets of their own culture
on the target people through legislation, education, and/or military force because they believed
their way of life to be superior. While colonizers were partly motivated by a desire to rid local
populations of purportedly barbaric, uncivilized habits and mores, they also understood that the
best method to reduce opposition from the colonized was to destroy any evidence of their previous
way of life.

Example: In terms of media imperialism, Netflix is a fantastic example of US cultural imperialism. In

hundreds of nations throughout the world, it took the place of regional television. Although it
provides local language films and television shows, it mostly promotes American culture and ideals.

2. Cultural Hybridity

That is a topic that globalization academics have mostly ignored. The phrase describes the synthesis
of previously disparate antecedents to produce new cultural forms and behaviours. The interchange
and creation of ideas and artifacts between civilizations is a result of migration and globalization. As
a result of exchanges between people and their beliefs, it is a blending of many cultural elements.
When two languages coexist as the dominant tongue in one country, this is an example of cultural
hybridization. Several African countries speak French, which is blended with the indigenous
vernacular to create a new tongue. Language is one example of cultural hybridization.

Example: East and West are blended in the culture of the Filipino people. Filipino identity was largely
created by the blending and gradual evolution of pre-colonial civilizations, colonial influences, and
foreign commerce.
 3. Cultural Globalization

Dissemination of certain cultures, meanings, ideas, values, and experiences around the world via a
variety of media, with international communication, human migration across borders, and popular
culture media being among the most important of them. One effective way to understand cultural
globalization is through the exchange of commodities like coffee or avocados. It is said that Ethiopia
is where coffee originated in the Arabid area. Nonetheless, it is currently acknowledged as a
commodity that is eaten all over the world because of commercial exchanges that started in the
11th century.

Example: The exchange of goods like coffee or avocados is one good illustration of cultural
globalization. In the Arabid area, coffee is claimed to have its origins in Ethiopia. But, because of
economic exchanges that began in the 11th century, it is today recognized as a commodity that is
eaten all over the world.

4. Global Monoculture or Global Homogeneous Culture

The uniformity of cultures is a direct consequence of globalization and one of its key characteristics.
Those who are exposed to several cultures may opt to abandon their own customs in favor of those
they witness. There is therefore a single, pervasive monoculture. In homogenous society, a wider
variety of beliefs control behavior. Instead, than just being different, deviation from the set of beliefs
is taken into consideration. A few nations with comparable cultures are Saudi Arabia, China, and
Japan. Meanings influence behavior and pervade communities.

Example: Sometimes monoculturalism takes the form of actively preserving a nation's native culture
by excluding outside influences, as opposed to the oppression of many ethnic groups within a
particular civilization. Examples of this type of monoculturalism include Japan, South Korea, and
North Korea. Behavior is governed by a more comprehensive set of beliefs in homogenous societies.
Deviation from the set of beliefs is considered as deviant and not just different. Saudi Arabia, China,
and Japan are a few examples of countries having similar cultures. ii Meanings permeate societies,
guiding behavior.

5. ” The medium is the message”.

The phrase "The medium is the message," which was first used by Marshall McLuhan, describes how
the form of a media ingrains itself in the message and establishes a symbiotic connection that affects
how the message is perceived. A communication is subjected to a filter by the media, which
significantly impacts how it is interpreted. Today's Twitter is a great illustration of this. Twitter's 280-
character character restriction forces users to be succinct and direct, often at the sacrifice of a lot of
detail.
Reference:

https://youmatter.world/en/definition/definitions-globalization-definition-benefits-effects-
examples/#:~:text=Good%20examples%20of%20cultural%20globalization,as%20a%20globally%20co
nsumed%20commodity.

https://helpfulprofessor.com/cultural-imperialism-
examples/#:~:text=The%20imposition%20of%20Christianity%20on,sports%20(e.g.%2C%20rugby).

https://www.smashingmagazine.com/2011/07/the-medium-is-the-message/

https://ecommons.cornell.edu/bitstream/handle/1813/72141/Enz101_Linking_Organizational_And_
Societal_Cultures.pdf?sequence=1#:~:text=In%20homogeneous%20nations%2C%20a%20more,with
%20meanings%20which%20guide%20behavior.