Agenda

Overview AWS AI/ML Stack

Amazon SageMaker

Amazon Kendra

Amazon Lex

Amazon Polly

Amazon Rekognition

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Introduction to
machine learning
with AWS
Hang Duong
Solutions Architect AI/ML AoD

Thi Nguyen
Solutions Architect

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The reach of ML is growing

INCREASED AI ACROSS SEVERAL AI IS CRITICAL

SPENDING BUSINESS UNITS TO SUCCESS
By 2026, global spending Gartner survey reveals 80% of 94% of business leaders
on artificial intelligence executives think automation surveyed say AI is critical
will reach $300 billion growing can be applied to any to their success
4.2 faster than average IT spend business decision
Deloitte
IDC Gartner
“IDC Press Release, Worldwide Spending on AI-Centric Gartner, Press Release Deloitte, “State of AI in the Enterprise,”
Systems Will Pass $300 Billion by 2026, According to https://bit.ly/3is16a2 https://bit.ly/3XiNOLR
IDC, September 2022,”
https://www.idc.com/getdoc.jsp?containerId=prUS4967
0322

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What is it?

Artificial intelligence (AI)

Any technique that enables computers to mimic human intelligence using logic, if-then statements,
and machine learning

Machine learning (ML)

A subset of AI that uses machines to search for patterns
in data to build logic models automatically

Deep learning (DL)

A subset of ML composed of deeply multi-layered neural networks
that perform tasks like speech and image recognition

Reinforcement learning (RL)

Reinforcement learning trains models by using a reward function
of a desired outcome

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Amazon machine learning innovation at scale

4,000 products 1.6 million packages Billions of Alexa First Prime Air
per minute sold every day interactions delivery on
on Amazon.com each week December 7, 2016

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 Enhance
Better and faster Improve business New products
customer
decision-making operations and services
experience
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 Contact center Intelligent document
Intelligent search
intelligence processing

Chatbots and
Forecasting Content moderation
virtual assistants

Predictive Maintenance
Personalization Lead scoring New use cases

Machine translation
Identity verification Churn prediction
MLOps

Fraud prevention
Coding & DevOps

Enhance
Better and faster Improve business New products
customer
decision-making operations and services
experience
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 !
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AI Use Case
Explorer
Easily find the most relevant
AI use cases with related
content and guidance to
make them real

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 The AWS AI/ML stack
BROADEST AND MOST COMPLETE SET OF MACHINE LEARNING CAPABILITIES

BUSINESS PROCESSES SEARCH CONVERSATION CODE + DEVOPS INDUSTRIAL HEALTH

Amazon Personalize Amazon Kendra Amazon Lex Amazon CodeGuru Amazon Monitron Amazon HealthLake
Amazon Forecast Amazon Transcribe Call Analytics Amazon CodeWhisperer Amazon Lookout for Equipment Amazon Comprehend Medical
SPECIALIZED
Amazon Fraud Detector Contact Lens Amazon DevOps Guru Amazon Lookout for Vision Amazon Transcribe Medical
Amazon Lookout for Metrics Voice ID Amazon Omics
AI
SERVICES

TEXT SPEECH VISION

CORE Amazon Translate Amazon Comprehend Amazon Polly Amazon Transcribe Amazon Textract Amazon Rekognition AWS Panorama

STUDIO IDE
CANVAS STUDIO LAB GROUND TRUTH Train Deploy in
models production EDGE MANAGER
AMAZON No-code ML for Learn ML Label data Prepare data Geospatial Build with Manage edge devices
business analysts
SAGEMAKER ML notebooks
Tune Manage
Store features parameters and monitor
CI/CD | GOVERNANCE | RESPONSIBLE ML

ML FRAMEWORKS AWS AWS Habana

PyTorch, Apache MXNet, TensorFlow Amazon EC2 CPUs GPUs FPGA
& INFRASTRUCTURE Inferentia Trainium Gaudi

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Use case details

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Contact Center Intelligence (CCI) solutions
ADD AI/ML TO ANY ON-PREMISES/CLOUD CONTACT CENTER TO ELEVATE CUSTOMER SERVICE

Use cases Benefits

• Self-service virtual agents • Elevate customer experience
• Real-time call analytics & agent assist • Reduce agent frustration, churn
• Post-call analytics • Improve operational efficiency
• Derive actionable insights

Customer references Underlying AI services

Amazon Amazon Amazon Amazon Amazon Amazon

Lex Polly Transcribe Kendra Comprehend Translate

Guidance
Live Call Analytics with Agent Assist
Post Call Analytics

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Conversational AI
VOICE AND TEXT-BASED INTERFACES TO ENHANCE END USER EXPERIENCE AND INCREASE CUSTOMER SATISFACTION

Use case categories Benefits

• Self-service bots • Enable new ways of engagement
• Virtual agents and assistants • Increase customer satisfaction
• Transactional bots • Reduce operational costs
• Proactive help based on usage behavior • Streamline business processes

Customer references Underlying AI services

Amazon Amazon Amazon Amazon Amazon

Lex Polly Kendra Comprehend Translate

Solution
QnABot on AWS

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Intelligent document processing
MAKE FASTER DECISIONS BY AUTOMATICALLY EXTRACTING AND ANALYZING DATA FROM DOCUMENTS

Use case categories Benefits

• Insurance forms text extraction • Higher accuracy of data
• Mortgage applications data extraction • Faster data processing
• Medical forms processing • Improve employee productivity
• Financial • Cost savings

Customer references AI services ML Services

Amazon Amazon Amazon Amazon

Comprehend Textract Augmented AI SageMaker

Solution Solution
Document understanding Extract and analyze
solution data from
documents

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Intelligent search
GET THE MOST OUT OF YOUR DATA WITH INTELLIGENT SEARCH

Use case categories Benefits

• Improve customer interactions • Find answers faster across
• Accelerate research and development unstructured content
• Minimize regulatory & compliance risks • Boost workforce productivity
• Equip employees with the data they need • Enhance customer experiences
• Centralize access to knowledge

Customer references Underlying AI services

Amazon
Kendra

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Personalization
GENERATE PERSONALIZED RECOMMENDATIONS TO INCREASE CUSTOMER ENGAGEMENT

Use case categories Benefits

• Deliver unique homepage experiences • Implement a personalization engine in
• Help customers discover products faster days, not months—no ML expertise required
• Target customers more accurately • Adapt recommendations in real time

• Highlight new products, content, and • Increase engagement and revenue

promotion offerings through relevancy

Customer references AI services ML Services

Amazon Amazon
Personalize SageMaker

Solution Solution
Maintaining Personalized Personalized
Experiences recommendations
with Machine Learning

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Predictive maintenance
IMPROVE UPTIME AND REDUCE INDUSTRIAL COSTS

Benefits
• Detect abnormal conditions in industrial equipment, and prevent problems before they occur
• Improve uptime of industrial equipment
• Reduce costs of unplanned downtime
• Allow reliability and maintenance engineers to make more informed decisions
• No ML experience required

Partners Customer references Underlying AI services

Amazon Amazon
Monitron Lookout for Equipment

Solution
Predictive Maintenance
Using Machine Learning

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Content moderation
CREATE SAFE ONLINE ENVIRONMENTS, PROTECT YOUR BRAND, AND MINIMIZE MODERATION COSTS

Use case category Benefits

• Gaming • Improve safety for users and brands
• Social media • Streamline content moderation
• E-commerce operations
• Advertising • Increase reliability and lower costs

Customer references Underlying AI services

Amazon Amazon Amazon Amazon Amazon

Augmented AI Rekognition Transcribe Comprehend Translate

Guidance
AWS Solution Guidance

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Identity verification
ENABLE SECURE AND COMPLIANT DIGITAL EXPERIENCES

Use case category Benefits

• Customer onboarding & verification • Reduce onboarding friction
• Online proctoring • Reduce fraud
• Gig economy verification • Lower costs and overheads
• Event & airport check-ins
• Use challenges

Customer references Underlying AI services

Amazon Amazon
Rekognition Textract

Guidance
AWS Solution Guidance

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Forecasting
FORECAST INVENTORY, PRODUCT DEMAND, FINANCIAL METRICS, AND WORKFORCE STAFFING

Use case category Benefits

• Retail inventory forecasting • Grow retail sales through fewer stockouts
• Supply chain demand planning • Lower costs by reducing wasted inventory
• Revenue and financial metrics forecasting • Increase profitability through improved
• Workforce planning and staffing product allocation
• Optimize workforce productivity & staffing

Customer references AI Services ML Services

Amazon Amazon SageMaker

Forecast SageMaker Canvas

Guidance Solution
Improving Forecast Demand
Accuracy with ML Forecasting

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