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    This document lists references and citations used in a publication. It includes 7 references used from 2003 to 2009 related to brand management, global branding, marketing management, and advertising. It also lists 7 citations from authors such as Philip Kotler, S.V. Gelder, Duane E. Knapp, and Freddy Rangkuti published between 2001 and 2009.

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    This document lists references and citations used in a publication. It includes 7 references used from 2003 to 2009 related to brand management, global branding, marketing management, and advertising. It also lists 7 citations from authors such as Philip Kotler, S.V. Gelder, Duane E. Knapp, and Freddy Rangkuti published between 2001 and 2009.

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    20 views1 page

    Dapus

    Uploaded by

    Rahmatika
    This document lists references and citations used in a publication. It includes 7 references used from 2003 to 2009 related to brand management, global branding, marketing management, and advertising. It also lists 7 citations from authors such as Philip Kotler, S.V. Gelder, Duane E. Knapp, and Freddy Rangkuti published between 2001 and 2009.

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    of 1

    DAFTAR PUSTAKA

    Anholt, S. 2003. Brand New Justice. The Upside Of Global Branding. London: Butterworth-
    Heinemann.

    Gelder, S.V. 2005. Global Brand Strategy. London: Kogan Page.

    Knapp, Duane E. 2001. The Brand Mindset. Yogyakarta: Penerbit Andi.

    Kotler, Philip & Keller. 2008. Manajemen Pemasaran Edisi Ketigabelas. Jilid 1. Jakarta:
    Erlangga.

    Belch, George E., dan Michael A. Belch. 2007. Advertising and Promotion: An Integrated
    Marketing Comminication Perspective. 8th edition. Boston: McGraw-Hill, Irwin.

    Kotler, Philip. 2009. Manajemen Pemasaran. Jakarta: Indeks, hal 258.

    Rangkuti, Freddy. 2008. The Power Of Brand Teknik Mengelola Brand Equity dan Strategi
    Pengembangan Merek. Jakarta: PT. Gramedia.

    KUTIPAN

    Philip Kotler. Manajemen Pemasaran. Jakarta: Indeks, 2009, hal 258.

    SV Gelder. 2005. Global Brand Strategy. London: Kogan Page.

    Duane E Knapp. 2001. The Brand Mindset. Yogyakarta: Penerbit Andi.

    S Anholt. 2003. Brand New Justice. The Upside Of Global Branding. London: Butterworth-Heinemann.

    Philip Kotler & Keller. 2008. Manajemen Pemasaran Edisi Ketigabelas. Jilid 1. Jakarta: Erlangga.

    George E. Belch dan Michael A. Belch. 2007. Advertising and Promotion: An Integrated Marketing
    Comminication Perspective. 8th edition. Boston: McGraw-Hill, Irwin.

    Freddy Rangkuti. 2008. The Power Of Brand Teknik Mengelola Brand Equity dan Strategi
    Pengembangan Merek. Jakarta: PT. Gramedia

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