iGreen

Group 4A

● Introduction

● Funding &Finance

● Intellectual Property and legal requirements

● A overview of HR Requirements and start-up activies

● Marketing and sales Strategy

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z Introduction
By Huixuan Cheng

Introduction
Thez type of our business

Social enterprise
Ethical purchase
z
Customers should choose the most
environmentally friendly shopping
bags with appropriate prices, so
that they don’t have to worry about
whether they will cause
environmental pollution after use.

z
Funding & Finance
By Artem Aloian
z

z
z

z
Intellectual Property
and legal requirements
By Zeyuan Zhao
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Intellectual Property(IP) Costs

● Trademark’s cost: $500. Additional cost of $200 if the

application is done by paper, and $100 if done through
online means (2021 Trademark Costs | How Much To
Register A Name or Logo?, 2021).

● Copyrights: $85. Online registration, costs between $35 and

$55 (Office, 2021)

● Patents: Registration without lawyer: $900. In the presence

of a lawyer; Between $5, 000 and $10,000. (How Much
Does a Patent Cost? 2020 Guide, 2021).

z
z
Insurance Policy.

● Business insurance: cover managers against risks like stock

damage, debts and liabilities.

● Worker property insurance: to cover workers from any harm that

might occur to them due to their service to the company.

● Commercial property Insurance: cover business against damages

caused by fire, water or other natural causes.

● Also apply for cyber security insurance to protect against cyber

threats.

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Applications for:

● Copyrights to be made at Designs and

Patents Act in UK.
● Trademarks EU Trademark, renewable after
10 years.
● Patents Through UK IPO under European
Patent application, renewable after 20 years.
● Ensure the invention is original work, owned
by no other personnel.
 z

z
Overview of HR
requirements and start-
up activities
By Xiaoshi Liu

Start-up activities
z

●Resources Access:
●-Tangible Resources
eg: biodegradable products, company's location, capital

●-Intangible Resources
eg: reputation, IP, trademarks

●-Human Resources
●Form a valuable human resources team which will bring skills and resource to
the company.
●-innovative
●-Decisive
●-analyzed
 z
●A good way to gain marketing position and

Network new information

●-set up iGreen website
profiling
●Barriers
●-Newness: expatiation, advertise
● eg: write detailed products information and
process
●-Smallness: expand the influence
●eg: gain the government support

Human
z
Resource Mangement
● 6 staffs (5 insider staffs + 1 delivery driver)

Artem --- Finance Zeyuan—- IP and law

Olivia --- HR Grace--- Manager

Rachel---Marketing A driver

● Plan

Hire designers

Scientific research personnels

Build a more mature operation team

z
EVP
● Contain different groups of employees from diverse
ages and cultures

-Conduct a survey
-Calculate pay
-Boost employee engagement
-Rewarding personal
-Offer In-person thankyou

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Marketing and sales
strategy
By Qiao Wu
 z ● People

--The Middle-aged people in Europe has a good awareness

of protecting environment（Morrison, p. s., & Beer, b., 2017)

--Nearly 60% of the elders (Over 55) would pay more to

The reduce plastic waste in the UK (HelloFresh, (2020).
Marketing --Aim customers: 36-55 years old & over 56 years old
Mix—5Ps ● Products

Only print logo, slogan and a brief instruction

-- reducing cost of materials, labor costs

-- use our bags easily

z ● Price
--0.5 P each ( a medium bag)

● Place

The --Our official website

--Aldi , Lidl and some small supermarkets.
Marketing
Mix—5Ps ● Promotion
--Design creative bags（Cater to potential
Customers，like children, teenagers and adults)
eg. draw a candy floss on the bag and write
"melt me"
--Advising online ( social media)
--Promote via supermarket ( Aim Customers)
 z

● B2B is more suited to use SAVE model (Wani, 2013)

● Solution

--Plan of earth protection

The --Reducing plastic pollution

Marketing Mix --Help consumers maintain the habit of using convenient bags
— S.A.V.E ● Access

--Optimize our website

--Be active in other channels

● Value

--Value over price

--Convenient and cheap

The --Bags can be recycled or used only once

Marketing Mix ● Engagement

— S.A.V.E --Trying to attract more consumers

--Environmental protection serves as a bridge to

build a friendly relationship with consumers
 z

● Thank you for listening

Reference list
z

● Boldpatents, 2020. “How Much Does a Patent Cost?” [online] Available at:
https://boldip.com/patent-
cost/#:~:text=The%20applicant%20(the%20inventor)%20can,a%20patentability%20search%20w
ith%20us (Accessed: 25th March , 2021)

● Copyright, (2021). Fees | U.S. Copyright Office. [online] Available at:

https://www.copyright.gov/about/fees.html (Accessed: 25th March , 2021)

● HelloFresh, (2020) “MILLENNIALS TWICE AS LIKELY TO LIVE ECO-FRIENDLY

LIFESTYLES IN 2020 THAN BABY BOOMERS” [online] Available at
:https://pressreleases.responsesource.com/news/99113/millennials-twice-as-likely-to-
live-eco-friendly-lifestyles-in-than/ (Accessed: 13th March , 2021)
 Reference list
z

● Morrison, P. S., & Beer, B. (2017). “Consumption and environmental awareness:

demographics of the European experience.” In Socioeconomic environmental policies
and evaluations in regional science (pp. 81-102). Springer, Singapore. [online] Available
at :https://www.wgtn.ac.nz/sgees/about/staff/pdf/Morrisonand-
BeerConsumptionandenvironment.pdf (Accessed: 13th March , 2021)

● Thervo, 2021. “How Much Does It Cost To Trademark A Name Or Logo?” ” [online] Available
at:https://thervo.com/costs/trademark-cost (Accessed: 25th March , 2021)

● Wani, T. (2013). “From 4Ps to SAVE: A theoritical analysis of various marketing mix
models.” Business Sciences International Research Journal, 1(1). [online] Available at
:https://www.researchgate.net/publication/260083539_From_4Ps_to_SAVE_A_Theoritic
al_Analysis_of_Various_Marketing_Mix_Models (Accessed: 13th March , 2021)