ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : PEST Analysis
● Kind of work : Group work
● Way of presentation : Aula virtual / T2

II. EVIDENCE FOR LEARNING:

This work is about writing an external analysis. Find some issues and background about
the company where you work or worked. Then, make a chart about PEST analysis and
support each of the items described.

III. INSTRUCTIONS:
In a group of 4 people, they must do the following:

1. Organize your ideas and read all the material in the platform blackboard of the course
2. Write an introductory paragraph of the company you will analyze. The company must
be a company where one of the members of the group worked or work actually.
3. Make the PEST chart (include at least 4 elements for each factor) and group the
factors according to:

☑ Political environment, e.g. tariffs, trade deals, environmental policy etc.

☑ Economic, e.g. interest rates, exchange inflation, unemployment, gross domestic
product, etc.
☑ Social, e.g. demographics, population growth rates, age distribution, job market
trends.
☑ Technology, e.g. with the introduction of new products, new technologies and
services.

4. Each element of the factors must be explaining in paragraphs outside of the chart.
Make sure you justified them with the proper bibliography and APA.
5. Bibliography must include APA.
6. How to send your work:

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Only one participant of the group must submit their work and must do so in the
following way:
⮚ Your work must be sent as a document Ms. Word (.doc).
⮚ Include this information:
T2_(subject)_GroupN°
Example: T2_English for business_Group1.
4. It must be considered: vocabulary (spelling), grammar (structures), organization
and coherence.
Remember: If a student copies information from another work, his/her final score must be
zero (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTIÓN WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
Vocabulary vocabulary during the 0-2 3-4 5
  development of the
activity.

Use grammar        
structures appropriately 0-2 3-4 5
Grammar 
during the development
of the activity.

The text presents a        

division into paragraphs 0-2 3-4 5
Organization and uses the
connectors
appropriately.

The text is seen as a        

unit, the ideas give 0-2 3-4 5
relevant information,
Coherence
the message of the text
is concrete and
understandable.

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COURSE NAME: ENGLISH FOR BUSINESS

TEACHER'S NAME: GABRIELA ROSARIO

VALDERRAMA SALVADOR
CLASS CODE: 15068

Group: N. 13

Members:
• REATEGUI CASANOVA CRISTOPHER LEE

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BCP - Credit Bank of Peru

General Data:
A company that provides financial services, security and commercial
banking
 Foundation:
April 9, 1889, as Italian bank
 Purpose:
Always be with you, encouraging and transforming your dreams and plans into
reality and with Peru, building its history of development and improvement.
 Establishments:
The company has 375 agencies, with more than 1,800 ATMs and more than
5,600 BCP agents.
 Goods and Services:
o Loans: personal loans, mortgage loans, vehicle loans
o Cards: credit cards, debit cards, world credit benefits
o Accounts: savings accounts, salary accounts, benefits
o investments: term deposit, mutual funds, markets and advice,
financial education
o Services: national transfers, foreign transfers, payments
o ETC.

PESTEL
SOCIAL:

TECNOLOGY FACTOR
The company implemented technologies to provide better services to its
customers such as:
 Better security thanks to Biometrics (TLC Mobile), which grants
access to mobile Tele credit through a facial scan.

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 Payments and virtual transactions have currently been enhanced in

such a way that the company's app is quite accessible and didactic.
 Mobile telecredit: it is the mobile application that provides
information about the client's operations quickly, with 24-hour
access.
 The company presents a platform with features where you can view
services and offers all online avoiding current dangers.
 The company acquires the "contactless" technology, which
facilitates the use of its contactless services to enter Peru,
presenting a card with multiple advantages to customers with
unlimited signature and cards.
SOCIAL FACTORS:
 The social conflicts of 2022 affected the expansion of economic
activity, generating the use of the services offered by the company.
Following the health crisis in previous years.
 The pandemic continues to be a conflict that affects society
economically and the mortality of its population, resulting in the mass
loss of its services.

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