Indian Institute of Management Bangalore

Digital Marketing Strategies

Simulation Report
Under the Guidance
of Prof. G Shainesh

Submitted by:
Group-P
Rohit Aman 2111157
B Raviraj 2111159
Himanshu Bareth 211175
Yogesh Jangali 2111177
Sunidhi Pawar 2111191

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Contents
Overview...............................................................................................................................................3
Step 1: Problem/Opportunity Identification..........................................................................................3
Opportunity.......................................................................................................................................3
Management Decision Problem........................................................................................................3
Marketing Research Problem............................................................................................................3
Step 2: Research Objective....................................................................................................................4
Statement/Questions........................................................................................................................4
Qualitative Research..........................................................................................................................4
Hypothesis.........................................................................................................................................4
Graphical Model................................................................................................................................4
Step 3: Research Method......................................................................................................................5
3.1. Nature of study...........................................................................................................................5
3.2. Measurement and scaling...........................................................................................................5
3.3. Data collection instrument.........................................................................................................5
3.3.1 Questionnaire.......................................................................................................................5
3.3.2. Experiment...........................................................................................................................6
3.4. Sample size and sampling...........................................................................................................8
References.............................................................................................................................................9

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