TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

DEDICATION iv

EXECUTIVE SUMMARY v

TABLE OF CONTENTS viii

LIST OF FIGURES xii

LIST OF TABLES xv

I. CHAPTER

I. PROJECT SUMMARY

Name of the Business 1

Location of the Business 1

Descriptive Definition of the Project 2

Project’s Long-Range Objectives 2

Feasibility Criteria 3

Highlights of the Study

History 4

Project Time Table and Status 4

Nature of the Business 6

Mode of Financing 7

Investment Cost 7

Major Assumptions and Summary of Findings and Conclusions

Market Feasibility 7

Technical Feasibility 8

Financial Feasibility 9

Socio-Economic Feasibility 9

Organization and Management Feasibility 10

II. MARKET STUDY

Nature of the Business

Name of the Service 11

Description of the Service 12

Uses of the Service 14

Major Users of the Service 14

Geographical Area of the Business 15

Analysis of the Market 17

Demand 18

Historical Demand 19

Projected Demand 21

Supply 23

Demand-Supply Analysis 24

Market Share Analysis 24

Price Study 25

Marketing Program 26

III. TECHNICAL FEASIBILITY

The Service 29

Service Process 29

Service Schedule 32

Sea Through Kayak Equipment 36

Safety Equipment 37

Office Equipment 38

Office Furniture and Fixtures 39

Vehicle Cost 40

Facility Location 40

Facility Layout 43

Building and Facilities 45

Rent Expense 46

Renovation Cost 47

Glass and Aluminum Storage Cost 49

Kayak and Paddle Storage Cost 50

Consumable Office Supplies Expense 51

Non-consumable Office Supplies Expense 51

Consumable Miscellaneous Supplies Expense 52

Non -consumable Miscellaneous Supplies Expense 52

Diesel Expense 53

Medical Supplies Expense 53

Utility Cost 54

Advertisement 55

Waste Disposal 55

Labor Requirements 56

Cost of Annual Labor Requirements 56

Annual Employer’s Contribution to Fringe Benefits of Employees 56

Permit and Licenses 58

Investment Cost 59

IV. FINANCIAL STUDY

Project Cost 62

Source of Funds 64

Basic Financial Projections 65

Financial Statement 67

Projected Income Statement 69

Projected Cash Flows 71

Projected Balance Sheet 73

Financial Viability Criteria 75

Financial Ratio 75

Liquidity Ratio 75

Current Ratio 75

Profitability Ratio 77

Net Profit Margin 78

Return on Assets 79

Return on Equity 81

Risk Ratio 83

Net Present Value 84

Financial Internal Rate of Return 85

Payback Period 86

Accumulated Method 86

Simple Payback Method 87

Interpolation Method 88

Financial Analysis 89

V. SOCIO-ECONOMIC BENEFITS

Economic Benefits 90

Direct Benefits of the Business 90

Benefits as a Result of the Business 91

Economic Cost 93

Fixed cost 93

Working Capital 94

Evaluation of Financial Benefits and Cost 96

VI. ORGANIZATION AND MANAGEMENT STRUCTURE

Political and Legal Considerations 98

Project Organizational and Management 103

Form of Business Ownership 103

Organizational Structure 104

Manpower Requirement 106

BIBLIOGRAPHY

APPENDICES

A. Computation

B. Communication Letter

C. Certificate

D. Curriculum Vitae