Why Telemarketing over an email campaign!

Email campaigns and Telemarketing has been the most commonly used for lead generation
and sales for corporates over a long period of time. Both are extensively used to initiate
interactions with prospective clients. There has been numerous debates on which option is
the better one to use, while some may use a blended approach using both the options.
Through this small write-up, I wish to highlight how telemarketing outweighs email
campaigns most of the time.

One major advantage of a phone call over email is we get to converse with the client directly
instead of waiting for a response to your email from the client. Telemarketing not only helps
you build rapport with the client but also helps you probe the prospect. You may quickly
understand if the prospect is a decision maker, their pain areas and his company’s current
requirement and also explain how the product or solution can help them overcome the
challenges they face. It’s always a better idea to understand the company’s needs before
you overwhelm them with your products features and benefits.

These kind of interaction helps you build a strong relationship with your client and you may
be looked upon a problem solver with this consultative approach. Besides this by using cold
call as a sales approach helps you understand the client better and have a long conversation
with the client by understanding the personality of the person. Most of the time after the
initial rapport building is over, the remainder of the call depends on the responses the
prospect has and will help you respond appropriately.

Also, remember a prospect must be receiving numerous marketing emails every day and
most of them are considered spam and deleted. Whichever platforms you may use, there
can be never a personal touch given to a marketing email. Again, businesses are built on
trust and relationships and this cannot be built over an email.

A personalised email can be the next step after the call sharing more content about your
product or solution. This process will help you secure the first in-person meeting and would
set a positive tone for further interaction with your prospective client.

To conclude, your personality and consultative approach would always be your major
strength to strike a deal with your prospect and these qualities cannot be made to use by
email campaigns.