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MDD Uc1c1v3 GB Retranscription Representation
MDD Uc1c1v3 GB Retranscription Representation
MDD Uc1c1v3 GB Retranscription Representation
REPRESENTATION
In this video, we are interested in the notion of representation. It’s at the heart of digitization
and the role of managers in relation to digital technologies.
A computer only has access to a representation of reality. A computer does not process reality
itself. The computer will grasp syntax - that is, the elements of representation in the
information world. The computer will in no way grasp the meaning of the representation.
1
This is an image of the Andromeda galaxy. This picture corresponds to
what a human eye can see (obviously using a very powerful telescope).
This is the same galaxy as Andromeda. But this time, instead of showing
radiation in the visible range, this picture captured infrared radiation.
For example, it can be noticed that there is an outer ring of objects
emitting a lot of infrared that does not correspond to an area of high
visible light emission. Depending on the type of objects the astronomer
wants to study, one or the other of these pictures will be more useful.
It’s important to understand that these two images - different from each other - correspond to
the same reality, the same Andromeda galaxy, seen in different wavelengths.
● What should be kept in the representation and what can be omitted? What do we
need? To make decisions, for example.
● What distance between representation and reality is tolerable? If you prefer, what level
of approximation is acceptable?
● How often is it necessary to update?
● In a word, what are the details that can be abstracted?
Building a representation
Here are several examples.
2
Suppose I'm in charge of a chemical production facility. For example, there is a tank containing
a product that can explode if its temperature exceeds 63°C. I need to know the temperature of
that tank to an accuracy of a tenth of a degree. And to have this temperature reading every
second. These measurements will allow me to detect very quickly if an upward trend is taking
shape.
If now I'm interested in the cash flow of a very large group. I can probably make do with a
weekly assessment within a few million dollars. If I'm still interested in cash flow, but this time
from a very small business, I probably have to follow it to the nearest thousand euros,
sometimes even to the nearest hundred euros, every day. Indeed, sometimes I have to choose
not to pay some bills depending on the incoming cash flow.
This is the classic hierarchical pyramid. Each color represents different departments (HR,
marketing, operations, etc.).
3
In Parallel, we have different levels of information abstraction.
● For example, in supermarkets, it would be, for each barcode, to have a price, which
allows the customer to be charged when he goes to checkout.
● At the management level, information for decision making and monitoring. In our
example, this could be data on the average cart and its comparison with the average
cart a year earlier.
● And finally dashboards for strategic decisions.
Conclusion
We have seen in this video that representations are at the heart of digitization and that the
managers are in the best position to define these representations.