MBM-644

DISSERTATION REPORT
(FOOD CART)

DAYALBAGH EDUCATIONAL INSTITUTE

(DEEMED UNIVERSITY) DAYALBAGH, AGRA-282005 (U.P), INDIA 202

UNDER THE SUPERVISION OF:

MR. SIDDHARTH VERMA

SUBMITTED BY:
2202749 AKANKSHA CHAHAR
2202763 APOORVI SHANDILYA
2202665 CHITIZ TIWARI
2202811 MAYANK DESHMUKH
2202694 MEHVISH NAZ
2202830 PRANJAL KAIN
2202405 PRIYANKA SINGH
TANYA SINGH
Executive Summary:
Our food cart business, aims to provide healthy food options to gym-goers. The cart
will offer a variety of nutritious and delicious meals, including salads, Nachos, Soup,
sandwiches, wraps, Chaat, Healthy Pasta, Pizza, Bhelpuri and protein bars. We plan to
target gym-goers who are health-conscious and seeking convenient, affordable, and
tasty food options. We will use social media, word-of-mouth, and local gym
partnerships to promote our food cart. Based on industry research, we project that the
food cart can generate a revenue of 14,00,000
For the first six months, with a gross profit of 5,58,000. Our startup costs are estimated
to be 1,05,000 which includes purchasing equipment, supplies, and permits. We
believe that "Food Cart" can be a successful and sustainable business model that meets
the growing demand for healthy food options in the fitness industry.

Introduction:
The food and beverage industry has been experiencing a shift towards healthier and
more natural products, driven by consumer demand for better nutrition and wellness.
This trend is particularly evident in the fitness industry, where gym-goers are
increasingly seeking healthy food options that support their fitness goals. However, the
availability and accessibility of such options are often limited, especially in the form of
convenient and affordable meals. To address this gap, our food cart business model
aims to provide gym-goers with a range of healthy and tasty meals that can be easily
consumed on-the-go.

Objectives:
Our business model aims to achieve the following objectives:
• To offer a variety of healthy food options to gym-goers that are convenient, affordable,
and delicious.
• To target a niche market of health-conscious gym-goers who prioritize nutrition and
wellness.
• To establish partnerships with local gyms and fitness studios to increase visibility and
customer reach.
• To leverage social media and word-of-mouth marketing to promote the food cart and
create brand awareness.

Market Analysis:
The market demand for healthy food options in the fitness industry is driven by several
factors, including:
• The increasing awareness of the link between nutrition and fitness performance and
outcomes.
• The growing trend towards healthier and more natural diets among consumers.
• The rising prevalence of health issues such as obesity, diabetes, and heart disease,
which can be prevented or managed through proper nutrition.
• The expanding fitness industry, which includes gyms, fitness studios, personal
trainers, and online platforms.
However, the market for healthy food options in gyms is also characterized by
challenges, such as:
• The limited availability and accessibility of healthy food options in many gyms.
• The perceived high cost of healthy food options compared to fast food or convenience
store options.
• The lack of variety and taste appeal of many healthy food options.
• The competition from other food vendors or nearby restaurants.

Target Market:
Our food cart business model targets gym-goers who are health-conscious and seeking
convenient, affordable, and tasty food options. Our ideal customers are:
• Adults aged 18-45 who are physically active and frequent gym-goers.
• Individuals who prioritize nutrition and wellness as part of their fitness goals.
• People who are busy and on-the-go, and prefer quick and easy meals that can be
consumed on-site or taken away.
• Consumers who are willing to pay a premium for high-quality and fresh ingredients.
• Customers who value variety, taste appeal, and customization options in their meals.

Menu Offerings:
Our food cart will offer a variety of healthy food options that cater to different dietary
preferences and needs. Our menu offerings include:

DISH NAME BENEFITS PROS CALORIES DISEASE

FIGHTING
PROPERTIES
Veggie Wrap High in fiber and Portable and easy 350-400 per wrap Reduce the heart
protein to eat- on the-go disease and
certain cancers
Veggie Nachos Rich in Satisfying and 250-350 per Helps reduce
antioxidants and filling serving inflammation and
vitamins boost immune
function
Grilled Vegetable Good source of Easy to customize 300-400 per Reduce the risk of
Sandwich fiber and healthy with different sandwich heart disease and
fats veggies band type 2 diabetes
spreads
Lentil Soup High in protein Warm and 200-300 per Help lower
and fiber comforting serving cholesterol and
reduce the risk of
heart disease
Quinoa Salad Rich in essential Easy to prepare 200-300 per Helps improve
nutrients and and great for serving digestion and
antioxidants meal prep reduce
inflammation
Green Juice Packed with Provide a quick 100-200 per glass Helps boost
vitamins and energy boost immune function
minerals and detoxify the
body
Chana Chaat Rich in protein A satisfying and 250-300 per Helps regulate
and fiber flavorful snack serving blood sugar levels
and reduce
inflammation
Healthy Pasta Made with whole A tasty and filling 300-400 per Help reduce the
grains and fresh meal serving risk of heart
vegetables disease and type
2 diabetes
Margherita Pizza A tasty and Made with 200-300 per slice Provide essential
With Whole satisfying meal healthy nutrients and
Wheat Crust ingredients like helps reduce the
whole wheat risk of heart
flour and fresh disease
tomatoes
Bhelpuri A popular Indian Made with 200-300 per Provide essential
street food snack healthy serving nutrients and
ingredients like helps improve
puffed rice and digestion
vegetables

Marketing Strategy:
To promote our food cart and attract customers, we will use a combination of social
media, word-of-mouth, and local gym partnerships. Specifically, we will:
• Create social media accounts on platforms like Instagram, Facebook, and Twitter, and
post engaging content such as food photos, customer testimonials, and promotions. We
will use hashtags and geotags to reach our target audience and increase visibility.
• Offer loyalty and referral programs that incentivize customers to return and bring
their friends. For example, we can offer a discount or a free meal after a certain number
of purchases or referrals.
• Partner with local gyms and fitness studios to set up our food cart near their facilities
and attract their members. We can offer exclusive discounts or promotions for their
members and sponsor their events or challenges.
• Use customer feedback and reviews to improve our menu offerings and service quality,
and to create a loyal customer base.

Financial Projections:
Based on industry research and estimated costs, we project that our food cart can
generate a revenue of Rs. 14,00,000 in the first year and Rs. 20,00,000 in the second year,
with a profit margin of 20%. Our startup costs are estimated to be Rs. 6,12,500, which
includes purchasing equipment, supplies, and permits. The breakdown of our
estimated costs and revenue is as follows:
Startup costs:
• Food cart equipment and supplies: Rs. 3,50,000
• Permits and licenses: Rs. 87,500
• Marketing and promotions: Rs. 87,500
• Initial inventory and supplies: Rs. 87,500
Projected revenue:
• Average price per meal: Rs. 700
• Number of meals sold per day: 50
• Number of operating days per week: 5
• Total revenue per week: Rs. 1,75,000
• Total revenue per month: Rs. 7,00,000
• Total revenue per year: Rs. 14,00,000
Projected costs:
• Cost of goods sold (ingredients, packaging, etc.): 30%
• Labor costs (owner and one part-time employee): Rs. 8,75,000 per year
• Operating expenses (rent, utilities, insurance, etc.): Rs. 2,50,000 per year
Projected profit:
• Profit margin: 20%
• Annual profit: Rs. 2,80,000
Conclusion and Recommendations:
In conclusion, our food cart business model offers a viable and promising opportunity
to provide healthy food options to gym-goers and meet the growing demand for
nutrition and wellness. Our menu offerings are diverse, fresh, and customizable, and
our marketing strategy leverages social media and local partnerships