This document provides definitions and explanations of key graphic design concepts and industry standards. It covers the graphic design process, important historical figures like Johanne Gutenberg, elements of design such as line, shape, color, and principles of design including balance, contrast and pattern. It also defines common production programs used in the industry such as Illustrator, Photoshop, InDesign and Premiere.
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43
This document provides definitions and explanations of key graphic design concepts and industry standards. It covers the graphic design process, important historical figures like Johanne Gutenberg, elements of design such as line, shape, color, and principles of design including balance, contrast and pattern. It also defines common production programs used in the industry such as Illustrator, Photoshop, InDesign and Premiere.
This document provides definitions and explanations of key graphic design concepts and industry standards. It covers the graphic design process, important historical figures like Johanne Gutenberg, elements of design such as line, shape, color, and principles of design including balance, contrast and pattern. It also defines common production programs used in the industry such as Illustrator, Photoshop, InDesign and Premiere.
This document provides definitions and explanations of key graphic design concepts and industry standards. It covers the graphic design process, important historical figures like Johanne Gutenberg, elements of design such as line, shape, color, and principles of design including balance, contrast and pattern. It also defines common production programs used in the industry such as Illustrator, Photoshop, InDesign and Premiere.
1. What are the steps of the Design Process? 1.brainstorms, 2.researches 3.sketches 4.creating the final comp (comprehensive) 5.review & revise with client 6.Use time wisely and show effort
2. Define Graphic Design? The discipline is the process of organizing and composing words and images to create a message?
3. What did Johanne Gutenberg do for the Graphic Design world? In 1450, a German metalworker invented the first printing press,
4. Define Pictographs? This is a type of writing that was used from birth of writing all the way to today’s time, where pictures stand for words or ideas.
5. Define Illuminated Manuscripts? The first books were called hand-lettered books by hand (by a scribe) with brightly painted images. These are called…?
Standard 2: Elements & Principles 6. Define Elements of Art? The building blocks that define visual expression
7. Define the element Line It is a path on a two-dimensional plane.
8. Compare and contrast geometric vs organic shapes? Geometric are the simplest shapes like circles, squares, and triangles Organic Shapes are shapes that have free-forms 9. Define the elements Form? are shapes that have, or seem to have depth, volume, length and width.
10. What is the difference between positive and negative space? Negative space is the space around objects in a composition
11. What is the difference between positive and negative space? Positive space are the objects in a composition
12. Define Texture? Texture gives the surface of any shape or form a particular quality or personality. Actual texture is texture that feels just the way it looks Implied Texture is texture that is invented.
13. What are the primary colors (in the art color wheel) are: (they are the most basic colors, and cannot be created by mixing other colors)? Red, blue, yellow
14. Define the element value? It is the degree of lightness or darkness of a color.
15. Define the color schemes? Complimentary - Directly across from each other on the color wheel Analogous - Next to each other on the color wheel Monochromatic – one color plus the tints and shades of that color Warm Colors – the colors that are associated with the sun
16. What is Composition? Placing type, images, and graphics together neatly with the use of control, effective spacing, and visual judgement. Organizing graphics, images, and type in a fun and active way (repeating, varying sizes, and/or overlapping etc.) so that it captures attention and it creates interest. Using the elements and principles of design to put type, graphics, and images together in a way that grabs attention. And arranging images, type and graphics all together so it is a readable and legible, most importantly, so the information gets across.
17. Define Principles of Design The effects that may result when the art elements are structured to achieve a successful composition. 18. Define Gestalt? It is the overall impression of an image as a whole, rather than just the sum of its specific parts?
19. Define Harmony? Having harmony in a design is when the fonts match the design, the images and elements match the design, and having colors that match the design.
20. What does “visual path” mean in a design? When a designer designs, he/she will carefully place lines, shapes, or forms, and colors to purposefully make the eyes of the viewer move through the design on a pathway.
21. Define the principle proportion? It is the principle of design refers to the size relationships between parts of an object
22. Define Balance? A principle of design referring to the arrangement of visual elements to create stability in an artwork. There are three kinds: symmetrical, asymmetrical, and radial.
23. Define Contrast? A principle of design that refers to differences or opposites between elements such as color, texture, value, and shape.
24. Define the principle pattern? The principle where there is repetition of elements or combinations of elements in a recognizable organization.
S3 Key Aspect of Production, Ps 25. Define these industry standard programs? Illustrator – is a (vector) drawing program Photoshop - is a pixel/bitmapped program for manipulating photos? InDesign is a page layout program (also vector) Premiere is a video making program
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43