SM INDIVIDUAL PROJECT – HOA

Topic: Use Tiktok Shop's customer feedback to identify areas for improvement and
enhance the customer experience.
Introduction
TikTok shop is becoming the e-commerce platform of choice for many shop owners
when starting to switch to online business because of its popularity and rapidly
increasing number of users in recent years. In a cutthroat market, company owners
must act swiftly to learn what clients actually think of their offerings. This will enable
them to provide the greatest client experience possible. Businesses rely on the feedback
from customers about their experiences using the service to change their operations to
better meet the demands of their target market. In order to retain consumers and
enhance both products and services, it is crucial for customer satisfaction management
to gather customer input and enhance the quality of the customer experience as well as
many other business-related issues.