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    Marketing has evolved from solely focusing on new sales to also emphasizing customer retention. Originally, marketing techniques aimed to sell products, but now it also focuses on keeping existing customers satisfied. Modern marketing has two main goals - attracting new customers by promising value and retaining current customers through increased satisfaction with the product or service. Marketing can be defined as the process where companies use various techniques and strategies to create, communicate, and exchange valuable offers with clients and partners to build relationships and instances of mutually beneficial exchange.

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    Marketing has evolved from solely focusing on new sales to also emphasizing customer retention. Originally, marketing techniques aimed to sell products, but now it also focuses on keeping existing customers satisfied. Modern marketing has two main goals - attracting new customers by promising value and retaining current customers through increased satisfaction with the product or service. Marketing can be defined as the process where companies use various techniques and strategies to create, communicate, and exchange valuable offers with clients and partners to build relationships and instances of mutually beneficial exchange.

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    Uploaded by

    Akash Barathe
    Marketing has evolved from solely focusing on new sales to also emphasizing customer retention. Originally, marketing techniques aimed to sell products, but now it also focuses on keeping existing customers satisfied. Modern marketing has two main goals - attracting new customers by promising value and retaining current customers through increased satisfaction with the product or service. Marketing can be defined as the process where companies use various techniques and strategies to create, communicate, and exchange valuable offers with clients and partners to build relationships and instances of mutually beneficial exchange.

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    What is Marketing?

    In the beginning, the main goal of marketing was to use a set of techniques and
    strategies to sell a product or service.
    Nowadays, it’s not exclusively centered on achieving new sales. It’s also focused
    on retaining customers, which means keeping clients who have already had an
    experience with the brand. Therefore, marketing now has two goals: attracting new
    customers with the promise of value, and retaining existing ones by increasing
    their satisfaction with the product or service provided.
    So… How can we define Marketing?
    We could say that marketing is the process or activity through which businesses,
    companies, and ventures implement different techniques and strategies to create,
    communicate, and exchange value offers with clients and partners, creating a
    relationship or instance of exchange that enriches both the client and the company.

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