MARKETING YOUR

FOOD PRODUCT
 MARKETING
BASICS
Marketing is about planning and
executing the development, pricing,
distribution and promotion of
products and services to satisfy the
needs of your customers.

The main role of marketing is to

deliver customer value to attracting
new customers and keeping existing
ones.
 HOW DO I USE THIS
PRINCIPLES?

The principles of marketing start

with the product you are selling.

This includes all the features of your

product, the benefits it offers
customers, and why they would
want to buy it from you.
 MARKETING STRATEGY
A marketing strategy identifies target

customers that a particular business can MARKETING MIX 4Ps

better serve than its competitors, and

tailors product offerings, prices,

PRODUCT
distribution, promotional efforts and

PRICE
services toward those target customers.
PLACE
PROMOTION
The strategy should address unmet

customer needs that offer adequate

potential profitability.
TARGET MARKETING

is a marketing strategy that breaks a market into

segments and then concentrate your marketing
efforts on one or a few key segments consisting of
the customers most closly match your product or
service offering
MARKET SEGMENTATION
marketing strategy in which select groups of
consumers are identified so that certian product or
product line can be presented to them in a way that
appeals to their interest

4 Types of Market Segmentation

▪️GEORHAPIC SEGMENTATION
◾️DEMOGRAPHIC SEGMENTATION
◾️PSYCHOGRAPHIC SEGMENTATION
◾️BEHAVIORAL SEGMENTATION
 MARKET SEGMENTATION
METHOD
Geographical Customer
Segmentation Segmentation

Specializing in serving the Identifying those people most

needs of customers in a likely to buy the product or
particular geographical area. service and targeting those
groups.
 The marketing mix refers to
the set of actions, or tactics, that a
company
uses to promote its brand or product

MANAGING
in the market.

THE MARKET

Marketing mix is the combination of

MIX Product, Pricing, Places, and
Promotion it uses to differentiate itself
from the competition.

This four elements are commonly

referred to as the Four Ps.

MANAGING However, nowadays, the marketing

THE MARKET
mix increasingly includes
several other Ps, like Packaging,

MIX Positioning, People, and Politics

as vital mix elements.

 1
• Concentrating on narrow
product line

• Developing a highly
PRODUCTS & specialized product or
service

SERVICES

• Providing a product-
service package containing
unusually high-quality
service


A business or organization
2 promotes its products, services, or
brand through promotion.
Promotion can include

PROMOTION advertising, public relations,

personal selling, and sales
promotion.

Advertising uses television, radio,

newspapers, magazines, and online
outlets to reach potential
customers.
 The cost of marketing food
products depends on the chosen
3 pricing strategies.

PRICING Cost-based pricing

Demand-based pricing
Competitor-based pricing
Market-based pricing

Integrate pricing and non-price

competition to create a successful
marketing strategy that meets
customer demands and maximizes
revenue.
 4

It is easiest for
small business

DISTRIBUTION

manufacturer and
wholesaler- distribute
their products.

It should consider cost for

those manufacturer


4 Location is less of a concern

for products or
services that customers are

DISTRIBUTION
willing to go out of their way to
find.

it is also important in citing

decisions.

 4 The availability of fast shipping

and highly
segmented mailing lists,has enabled
DISTRIBUTION certain small
businesses to operate from any
location, yet
serve national or international
markets.